Brand page · Health Care · United States
True Nutrition: 191K visits a month, 67 active Meta ads, Gravity score 652.
True Nutrition — True Nutrition is a company that provides high-quality bulk powders and supplements, specializing in custom protein powder mixes and performance nutrition products. In September 2026 truenutrition.com drew an estimated 191K visits, up 20% on the month before. It ranks #239 of 12,108 Health Care brands in United States and holds a 2.2 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
True Nutrition is a company that provides high-quality bulk powders and supplements, specializing in custom protein powder mixes and performance nutrition products.
01 · Traffic
How much traffic True Nutrition gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
True Nutrition drew an estimated 191K visits in September 2026, up 20% on the month before and up 34% over three months.
- Worldwide#54,527of 4.5M sites · Top 5%
- In United States#17,894of 1.2M sites · Top 5%
- Health Care, worldwide#1,191of 105,715 brands · Top 5%
- Health Care, United States#239of 12,108 brands · Top 5%
191K
estimated visits in September
1 mo ▲ +19.8%4 mo ▲ +33.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about True Nutrition.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
True Nutrition holds 2.2 out of 5 on Trustpilot over 34 reviews, 7 of them in the last twelve months: 24% of customers give five stars and 65% one star. That volume places True Nutrition in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What True Nutrition sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
True Nutrition sells on Shopify, 98% of its catalogue in stock. The best seller is Custom Protein, at US$7.00–US$56.00, followed by Whey Protein Isolate Cold-Filtration (1lb.) and Creatine Monohydrate Powder.
#1Custom ProteinTrue NutritionUS$7.00–US$56.00In stock
#2Whey Protein Isolate Cold-Filtration (1lb.)True NutritionUS$29.00In stock
#3Creatine Monohydrate PowderTrue NutritionUS$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places True Nutrition in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 50% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$30.00
- Currency
- USD
04 · Ads
What True Nutrition is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
True Nutrition runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Build Your Own ProteinTrue Nutrition6 Oct 2026image
With @truenutrition , you can create your own custom protein — choose your base, flavour and up to 3 boosts, then name your mix ✨ Use codeTrue Nutrition5 Oct 2026video
BIG NEWS: We’ve gone global. 🌎 We are now shipping to 100+ countries worldwide. This has been one of our most requested updates. While intTrue Nutrition5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MYOSCI TECHNOLOGIES, INCverified
Text ad20 Oct 2026MYOSCI TECHNOLOGIES, INCverified
Text ad20 Oct 2026MYOSCI TECHNOLOGIES, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about True Nutrition.
The creators who tag @truenutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truenutrition on Instagram, led by Kaila | MS, CPT, CNC (24.3K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKaila | MS, CPT, CNC@healthyhelper · 🇺🇸 US | Food cooking nutrition Creator | 24.3K | 0.6% | 3 | Tagged @truenutrition |
06 · Competitors according to Gravity
Who True Nutrition competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for True Nutrition among Health Care brands in United States. The closest is de.myprotein.com, then True Protein, Optimum Nutrition, Transparent Labs, bulk.com, MuscleTech.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| de.myprotein.comde.myprotein.com | |||||||
| True Proteintrueprotein.com.au | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| Transparent Labstransparentlabs.com | |||||||
| bulk.combulk.com | |||||||
| MuscleTechmuscletech.com |
07 · Company
The company behind True Nutrition.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
True Nutrition is a company based in Vista, United States, founded in 2003 according to LinkedIn, on a domain registered in May 2002. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Vista
- Founded
- 2003, per LinkedIn
- Domain registered
- 6 May 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truenutrition.com · Shopify · USD
- Catalogue
- 119 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about True Nutrition
What people ask Google about True Nutrition.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is True Nutrition legit or a scam?
According to Gravity by Benchr, True Nutrition is a brand based in Vista, United States: its website has existed since May 2002, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 29,589 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about True Nutrition?
Customers rate True Nutrition 2.2 out of 5 on Trustpilot over 34 reviews, 7 of them in the last twelve months: 24% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is True Nutrition?
True Nutrition is a company that provides high-quality bulk powders and supplements, specializing in custom protein powder mixes and performance nutrition products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does True Nutrition cost?
True Nutrition's best seller, Custom Protein, sells from US$7.00 to US$56.00 on truenutrition.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check truenutrition.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
True Nutrition promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: True Nutrition advertises on Facebook and Instagram and on Google, where its offers often run. Check truenutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy True Nutrition?
True Nutrition sells on its own website, truenutrition.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns True Nutrition?
Gravity by Benchr records a company based in Vista, United States, founded in 2003 according to LinkedIn, on a domain registered in 2002, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is True Nutrition doing well?
Yes. Gravity by Benchr estimates about 190,800 visits to truenutrition.com in September 2026, up 20% in a month and up 34% over three months. True Nutrition ranks #239 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does True Nutrition use?
Gravity by Benchr identifies truenutrition.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is True Nutrition's ad budget?
Gravity by Benchr does not publish a spend figure for True Nutrition on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, True Nutrition ranks #239 of 12,108 by estimated traffic. Its closest competitors on the same market are de.myprotein.com, True Protein, Optimum Nutrition, Transparent Labs, bulk.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with True Nutrition.