Brand page · Clothing · United Kingdom
ASOS: 72.8M visits a month, 1,536 active Meta ads.
ASOS — ASOS is the UK's largest independent online fashion and beauty retailer that offers over 60,000 branded and own label products across womenswear and menswear. In September 2026 asos.com drew an estimated 72.8M visits, down 1% on the month before. It ranks #1 of 19,668 Clothing brands in United Kingdom and holds a 1.6 Trustpilot rating over 192,283 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ASOS is the UK's largest independent online fashion and beauty retailer that offers over 60,000 branded and own label products across womenswear and menswear.
01 · Traffic
How much traffic ASOS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ASOS drew an estimated 72.8M visits in September 2026, down 1% on the month before and up 10% over three months.
- Worldwide#285of 4.5M sites · Top 1%
- In United Kingdom#7of 192K sites · Top 1%
- Clothing, worldwide#16of 459,295 brands · Top 1%
- Clothing, United Kingdom#1of 19,668 brands · Top 1%
72.8M
estimated visits in September
1 mo ▼ −0.8%4 mo ▲ +9.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ASOS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ASOS holds 1.6 out of 5 on Trustpilot over 192,283 reviews, 3,904 of them in the last twelve months: 63% of customers give five stars and 28% one star. That volume places ASOS in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, ASOS scores 4.8 over 249 reviews.
Swimwear Store Women's Clothing Store Men's Clothing Store Clothing Store Shoe Store Underwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ASOS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ASOS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ASOS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ASOS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ASOS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (text, video).
Newfound confidenceASOS8 Oct 2026video
Cue: autumnASOS8 Oct 2026video
The New Season Fall EditASOS8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Asos.com Limitedverified
Text ad21 Oct 2026Asos.com Limitedverified
Text ad21 Oct 2026Asos.com Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ASOS.
The creators who tag @asos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @asos on Instagram, led by Liverpool Nail Artist (10K followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiverpool Nail Artist@_get_polished_ · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10K | 4.5% | 29 | Tagged @asos |
06 · Competitors according to Gravity
Who ASOS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ASOS among Clothing brands in United Kingdom. The closest is fashiondays.bg, then aboutyou.gr, placedestendances.com, ZALANDO, to-be-dressed.nl, ZALORA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fashiondays.bgfashiondays.bg | |||||||
| aboutyou.graboutyou.gr | |||||||
| placedestendances.complacedestendances.com | |||||||
| ZALANDOzalando.dk | |||||||
| to-be-dressed.nlto-be-dressed.nl | |||||||
| ZALORAzalora.com |
07 · Company
The company behind ASOS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ASOS is a company based in United Kingdom, on a domain registered in February 2000. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 27 Feb 2000
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- asos.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ASOS
What people ask Google about ASOS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ASOS legit?
According to Gravity by Benchr, ASOS is a brand based in United Kingdom: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it has 14,581,864 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ASOS reviews: is it worth it?
Customers rate ASOS 1.6 out of 5 on Trustpilot over 192,283 reviews, 3,904 of them in the last twelve months: 63% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, ASOS scores 4.8 over 249 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ASOS?
ASOS is the UK's largest independent online fashion and beauty retailer that offers over 60,000 branded and own label products across womenswear and menswear. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does ASOS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ASOS advertises on Facebook and Instagram and on Google, where its offers often run. Check asos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ASOS?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2000, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ASOS growing?
Yes. Gravity by Benchr estimates about 72,818,500 visits to asos.com in September 2026, down 1% in a month and up 10% over three months. ASOS ranks #1 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ASOS' ad budget?
Gravity by Benchr does not publish a spend figure for ASOS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, ASOS ranks #1 of 19,668 by estimated traffic. Its closest competitors on the same market are fashiondays.bg, aboutyou.gr, placedestendances.com, ZALANDO, to-be-dressed.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ASOS.