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- Assembly Label
Brand page · Clothing · Australia
Assembly Label: 736k visits a month, 75 active Meta ads, Gravity score 583.
Assembly Label — Assembly Label is an Australian brand that creates minimalist fashion and lifestyle products for men, women and kids, inspired by coastal landscapes. In September 2026 assemblylabel.com drew an estimated 736k visits, down 21% on the month before. It ranks #38 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Assembly Label is an Australian brand that creates minimalist fashion and lifestyle products for men, women and kids, inspired by coastal landscapes.
01 · Traffic
How much traffic Assembly Label gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Assembly Label drew an estimated 736k visits in September 2026, down 21% on the month before and down 42% over three months.
- Worldwide#18,341of 4.5m sites · Top 1%
- In Australia#345of 105k sites · Top 1%
- Clothing, worldwide#1,459of 459,295 brands · Top 1%
- Clothing, Australia#38of 12,275 brands · Top 1%
736k
estimated visits in September
1 mo ▼ −20.5%4 mo ▼ −41.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Assembly Label.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Assembly Label holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Assembly Label sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Assembly Label sells on Shopify, 86% of its catalogue in stock. The best seller is Gift Card, at A$25.00–A$500.00, followed by Base Tee and Lola Barrel Pant.
#1Gift CardAssembly LabelA$25.00–A$500.00In stock
#2Base TeeAssembly LabelA$40.00In stock
#3Lola Barrel PantAssembly LabelA$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Assembly Label in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 66% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$83.69
- Currency
- AUD
04 · Ads
What Assembly Label is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Assembly Label runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Back in Stock: The Gigi PantAssembly Label6 Oct 2026video
Lane Canvas Bag | Ecru - Assembly LabelAssembly Label6 Oct 2026image
A Spring StapleAssembly Label6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Assembly Labelverified
Text ad20 Oct 2026Assembly Labelverified
Text ad20 Oct 2026Assembly Labelverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Assembly Label.
The creators who tag @assemblylabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @assemblylabel on Instagram, led by The Julia Style Edit | Elevated Mum Casual 👌🏻 (14.3k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Julia Style Edit | Elevated Mum Casual 👌🏻@thejuliastyleedit · 🇦🇺 AU | Fashion style luxury Creator | 14.3k | 0.9% | 17 | Tagged @assemblylabel |
06 · Competitors according to Gravity
Who Assembly Label competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Assembly Label among Clothing brands in Australia. The closest is Get the Label, then aboutyou.pl, The Collective, twelve, Assembly New York, Lama Retail.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Get the Labelgetthelabel.com | |||||||
| aboutyou.plaboutyou.pl | |||||||
| The Collectivethecollective.in | |||||||
| twelvetwelve0492233757.com | |||||||
| Assembly New Yorkassemblynewyork.com | |||||||
| Lama Retailpk.lamaretail.com |
07 · Company
The company behind Assembly Label.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Assembly Label is a company based in Alexandria, Australia, founded in 2011 according to LinkedIn, on a domain registered in April 2013. It employs about 165 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Alexandria
- Founded
- 2011, per LinkedIn
- Domain registered
- 3 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 165 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- assemblylabel.com · Shopify · AUD
- Catalogue
- 173 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Assembly Label
What people ask Google about Assembly Label.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Assembly Label legit or a scam?
According to Gravity by Benchr, Assembly Label is a brand based in Alexandria, Australia: its website has existed since April 2013, it sells on a Shopify store, it employs 165 people on LinkedIn, it has 223,094 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Assembly Label sell?
Assembly Label is an Australian brand that creates minimalist fashion and lifestyle products for men, women and kids, inspired by coastal landscapes. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Assembly Label expensive?
Assembly Label's best seller, Gift Card, sells from A$25.00 to A$500.00 on assemblylabel.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check assemblylabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Assembly Label discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Assembly Label advertises on Facebook and Instagram and on Google, where its offers often run. Check assemblylabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Assembly Label?
Assembly Label sells on its own website, assemblylabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Assembly Label?
Gravity by Benchr records a company based in Alexandria, Australia, founded in 2011 according to LinkedIn, on a domain registered in 2013, with 165 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Assembly Label growing?
Not at the moment. Gravity by Benchr estimates about 736,000 visits to assemblylabel.com in September 2026, down 21% in a month and down 42% over three months. Assembly Label ranks #38 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Assembly Label use?
Gravity by Benchr identifies assemblylabel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Assembly Label spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Assembly Label on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Assembly Label ranks #38 of 12,275 by estimated traffic. Its closest competitors on the same market are Get the Label, aboutyou.pl, The Collective, twelve and Assembly New York. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Assembly Label.