Brand page · Clothing · United States
ASTR the Label: 638K visits a month, 238 active Meta ads, Gravity score 653.
ASTR the Label — ASTR the Label is a women's clothing brand that sells trending dresses and apparel, offering collections recognized for quality, contemporary sophistication, versatility, and chic design. In September 2026 astrthelabel.com drew an estimated 638K visits, down 48% on the month before. It ranks #231 of 97,158 Clothing brands in United States and holds a 2.6 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ASTR the Label is a women's clothing brand that sells trending dresses and apparel, offering collections recognized for quality, contemporary sophistication, versatility, and chic design.
01 · Traffic
How much traffic ASTR the Label gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ASTR the Label drew an estimated 638K visits in September 2026, down 48% on the month before and up 46% over three months.
- Worldwide#12,305of 4.5M sites · Top 1%
- In United States#4,103of 1.2M sites · Top 1%
- Clothing, worldwide#1,656of 459,295 brands · Top 1%
- Clothing, United States#231of 97,158 brands · Top 1%
638K
estimated visits in September
1 mo ▼ −48.1%4 mo ▲ +46.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ASTR the Label.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ASTR the Label holds 2.6 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 14% of customers give five stars and 71% one star.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ASTR the Label sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ASTR the Label sells on Shopify, 62% of its catalogue in stock. The best seller is Blythe Floral Plisse Midi Dress, at US$164.00, followed by Gaia Midi Dress and Gaia Floral Midi Dress.
#1Blythe Floral Plisse Midi DressASTR the LabelUS$164.00In stock
#2Gaia Midi DressASTR the LabelUS$98.00In stock
#3Gaia Floral Midi DressASTR the LabelUS$98.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ASTR the Label in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 44% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$109.97
- Currency
- USD
04 · Ads
What ASTR the Label is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ASTR the Label runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
New Arrivals I ASTRASTR the Label13 Oct 2026image
Bestselling SkirtsASTR the Label13 Oct 2026video
New Arrivals I ASTRASTR the Label13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KIN COLLECTIVE LLCverified
Text ad20 Oct 2026KIN COLLECTIVE LLCverified
Text ad20 Oct 2026KIN COLLECTIVE LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ASTR the Label.
The creators who tag @astrthelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @astrthelabel on Instagram, led by LIT Boutique (34.4K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLIT Boutique@litboutique · 🇺🇸 US | Fashion style luxury Creator | 34.4K | 0.1% | 7 | Tagged @astrthelabel |
06 · Competitors according to Gravity
Who ASTR the Label competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ASTR the Label among Clothing brands in United States. The closest is Pretty Lavish, then Club L London, formalityfashion.com, Forever New, 𝐋𝐎𝐔, AYM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pretty Lavishprettylavish.co.uk | |||||||
| Club L Londonclubllondon.com | |||||||
| formalityfashion.comformalityfashion.com | |||||||
| Forever Newforevernew.co.nz | |||||||
| 𝐋𝐎𝐔lou.pl | |||||||
| AYMaym-studio.com |
07 · Company
The company behind ASTR the Label.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ASTR the Label is a company based in Vernon, United States, founded in 2012 according to LinkedIn, on a domain registered in December 2014. It employs about 58 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Vernon
- Founded
- 2012, per LinkedIn
- Domain registered
- 10 Dec 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 58 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- astrthelabel.com · Shopify · USD
- Catalogue
- 212 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ASTR the Label
What people ask Google about ASTR the Label.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ASTR the Label legit?
According to Gravity by Benchr, ASTR the Label is a brand based in Vernon, United States: its website has existed since December 2014, it sells on a Shopify store, it employs 58 people on LinkedIn, it has 222,124 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ASTR the Label?
Customers rate ASTR the Label 2.6 out of 5 on Trustpilot over 14 reviews, 5 of them in the last twelve months: 14% give five stars, 71% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ASTR the Label?
ASTR the Label is a women's clothing brand that sells trending dresses and apparel, offering collections recognized for quality, contemporary sophistication, versatility, and chic design. Gravity by Benchr classifies it under Clothing, with Clothing making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ASTR the Label expensive?
ASTR the Label's best seller, Blythe Floral Plisse Midi Dress, sells US$164.00 on astrthelabel.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check astrthelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ASTR the Label promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ASTR the Label advertises on Facebook and Instagram and on Google, where its offers often run. Check astrthelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ASTR the Label?
ASTR the Label sells on its own website, astrthelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ASTR the Label?
Gravity by Benchr records a company based in Vernon, United States, founded in 2012 according to LinkedIn, on a domain registered in 2014, with 58 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ASTR the Label growing?
Yes. Gravity by Benchr estimates about 638,000 visits to astrthelabel.com in September 2026, down 48% in a month and up 46% over three months. ASTR the Label ranks #231 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ASTR the Label use?
Gravity by Benchr identifies astrthelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ASTR the Label spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ASTR the Label on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, ASTR the Label ranks #231 of 97,158 by estimated traffic. Its closest competitors on the same market are Pretty Lavish, Club L London, formalityfashion.com, Forever New, 𝐋𝐎𝐔. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ASTR the Label.