Brand page · Clothing · United Kingdom

AYM Top 1% worldwide Top 5% in United Kingdom Top 1% in Clothing Top 1% in Clothing in United Kingdom
aym-studio.com·🇬🇧 Eastbourne, United Kingdom· Shopify·Since 2017

AYM: 246K visits a month, 27 active Meta ads, Gravity score 595.

AYM — AYM Studio is a clothing brand that makes consciously crafted clothes designed to empower both wearers and makers. In September 2026 aym-studio.com drew an estimated 246K visits, down 17% on the month before. It ranks #587 of 97,158 Clothing brands in United Kingdom and holds a 3.2 Trustpilot rating over 1,719 reviews.

aym-studio.com@aym.studio 813KYouTube 14KLinkedIn 483Trustpilot 3.2Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
246K
−17% vs. August 2026
Instagram followers
813K
3,977 posts · @aym.studio
Trustpilot
3.2
1,719 reviews · 18 in 12 months
Meta ads
27
active · on Google since 2023
Products
100%
in stock · 220 collections
Rank in United States
#587
of 97,158 in Clothing
LinkedIn
483
followers · 15 employees
Earned media value
€19.8k
per month, Instagram

Gravity score

595/ 1000 · 10 of 10 indicators rated
Brand Power693
Momentum450
Performance641

Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

AYM Studio is a clothing brand that makes consciously crafted clothes designed to empower both wearers and makers.

01 · Traffic

How much traffic AYM gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

AYM drew an estimated 246K visits in September 2026, down 17% on the month before and down 14% over three months.

  • Worldwide#44,101of 4.5M sites · Top 1%
  • In United States#14,396of 1.2M sites · Top 5%
  • Clothing, worldwide#3,920of 459,295 brands · Top 1%
  • Clothing, United States#587of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

246K

estimated visits in September

1 mo ▼ −16.5%4 mo ▼ −14.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about AYM.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

AYM holds 3.2 out of 5 on Trustpilot over 1,719 reviews, 18 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places AYM in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, AYM scores 4.5 over 134 reviews.

Trustpilotclaimed page · read 21 Oct 2026
3.2TrustScore · 1,719 reviews · 18 in 12 months
Top 10% review volume
5 ★85%
4 ★6%
3 ★3%
2 ★2%
1 ★5%

Women's Clothing Store

Google reviewsread 20 Oct 2026
4.5134 reviews on the Google business profile
5 ★80%
4 ★11%
3 ★4%
2 ★0%
1 ★5%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What AYM sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

AYM sells on Shopify, 100% of its catalogue in stock. The best seller is Juni Reversible Maxi Dress, at £119.00, followed by Venus Draped Maxi Dress and Audrey Corset Waist Midi Dress.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dresses63%
Clothing Tops14%
Skirts6%
Pants3%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing97%
Bundles1%
Gift Cards1%
Clothing Accessories1%

The dominant category places AYM in its comparison group.

Prices and ratingsstore data
Average rating
4.78 / 5
Rated products
78% of the catalogue
In stock
100%
Upper price quartile
US$210.45
Currency
GBP

05 · Influencers

Who talks about AYM.

The creators who tag @aym.studio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @aym.studio on Instagram, led by Younjin Cho |Cosy Scandi Home | Skincare Obsessed | Lifestyle (45.8K followers, 17.4% engagement).

Influencersaccounts tagging @aym.studio · Instagram
AccountProfileFollowersEngagementTagsRelationship
YYounjin Cho |Cosy Scandi Home | Skincare Obsessed | Lifestyle@houseofyooni · INTLParenting family Creator45.8K17.4%4Tagged @aym.studio
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who AYM competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for AYM among Clothing brands in United Kingdom. The closest is self-portrait, then formalityfashion.com, Kaylas Collectives, modapinay.com, ASTR the Label, SNDYS.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
self-portraitself-portrait.com
formalityfashion.comformalityfashion.com
Kaylas Collectiveskaylascollectives.com
modapinay.commodapinay.com
ASTR the Labelastrthelabel.com
SNDYSsndys.com.au
Competitors Gravity finds for AYM. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare AYM with self-portrait

07 · Company

The company behind AYM.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

AYM is a company based in Eastbourne, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in November 2017. It employs about 15 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Eastbourne
Founded
2012, per LinkedIn
Domain registered
1 Nov 2017
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
15 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
aym-studio.com · Shopify · GBP
Catalogue
220 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about AYM

What people ask Google about AYM.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is AYM legit?

According to Gravity by Benchr, AYM is a brand based in Eastbourne, United Kingdom: its website has existed since November 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 812,908 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

AYM reviews: is it worth it?

Customers rate AYM 3.2 out of 5 on Trustpilot over 1,719 reviews, 18 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, AYM scores 4.5 over 134 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is AYM?

AYM Studio is a clothing brand that makes consciously crafted clothes designed to empower both wearers and makers. Gravity by Benchr classifies it under Clothing, with Dresses making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

AYM prices: how much is it?

AYM's best seller, Juni Reversible Maxi Dress, sells £119.00 on aym-studio.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check aym-studio.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

AYM promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: AYM advertises on Facebook and Instagram and on Google, where its offers often run. Check aym-studio.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy AYM?

AYM sells on its own website, aym-studio.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind AYM?

Gravity by Benchr records a company based in Eastbourne, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2017, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is AYM doing well?

Not at the moment. Gravity by Benchr estimates about 245,900 visits to aym-studio.com in September 2026, down 17% in a month and down 14% over three months. AYM ranks #587 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does AYM use?

Gravity by Benchr identifies aym-studio.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does AYM spend on Meta ads?

Gravity by Benchr does not publish a spend figure for AYM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, AYM ranks #587 of 97,158 by estimated traffic. Its closest competitors on the same market are self-portrait, formalityfashion.com, Kaylas Collectives, modapinay.com, ASTR the Label. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AYM.