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  5. ATAG

Brand page · Kitchen & Dining · Netherlands

ATAG Top 5% worldwide Top 5% in the Netherlands Top 5% in Kitchen & Dining Top 10% in Kitchen & Dining in the Netherlands
atag.nl·🇳🇱 Netherlands·Since 1997

ATAG traffic, ads & competitors 43.3k visits a month, 42 active Meta ads, Gravity score 712.

ATAG — ATAG Benelux is a Dutch company that supplies premium kitchen appliances and consumer electronics with Dutch design. In September 2026 atag.nl drew an estimated 43.3k visits, up 7% on the month before. It ranks #90 of 1,494 Kitchen & Dining brands in the Netherlands and holds a 3.5 Trustpilot rating over 1,195 reviews.

atag.nl@atag.nl 5kYouTube 2.3kFacebookLinkedIn 7kTrustpilot 3.5Meta Ad Library 42

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
43.3k
+7% vs. August 2026
Instagram followers
5k
214 posts · @atag.nl
Trustpilot
3.5
1,195 reviews · 253 in 12 months
Meta ads
42
active · on Google since 2022
Products
—
Data not available
Rank in the Netherlands
#90
of 1,494 in Kitchen & Dining
LinkedIn
7k
followers · 314 employees
Earned media value
€1.2k
per month, Instagram

Gravity score

712/ 1000 · 8 of 10 indicators rated
Brand Power705
Momentum640
Performance792

Percentiles within 85 peers: Kitchen & Dining brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

ATAG Benelux is a Dutch company that supplies premium kitchen appliances and consumer electronics with Dutch design.

01 · Traffic

ATAG website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ATAG drew an estimated 43.3k visits in September 2026, up 7% on the month before and up 20% over three months.

  • Worldwide#203,832of 4.5m sites · Top 5%
  • In Netherlands#2,903of 78.6k sites · Top 5%
  • Kitchen & Dining, worldwide#5,024of 145,612 brands · Top 5%
  • Kitchen & Dining, Netherlands#90of 1,494 brands · Top 10%
Monthly visitssource Sept 2026

43.3k

estimated visits in September

1 mo ▲ +7.2%4 mo ▲ +20.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

ATAG reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ATAG holds 3.5 out of 5 on Trustpilot over 1,195 reviews, 253 of them in the last twelve months: 47% of customers give five stars and 24% one star. That volume places ATAG in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.5TrustScore · 1,195 reviews · 253 in 12 months
Top 10% review volume
5 ★47%
4 ★15%
3 ★8%
2 ★7%
1 ★24%

Appliance Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

ATAG best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read ATAG's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining95%
Food Service0%
Household Appliances0%

The dominant category places ATAG in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

ATAG influencers

The creators who tag @atag.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @atag.nl on Instagram, led by Stek Magazine (18.3k followers, 1.9% engagement).

Influencersaccounts tagging @atag.nl · Instagram
AccountProfileFollowersEngagementTagsRelationship
SStek Magazine@stekmagazine · 🇳🇱 NLDecoration garden diy Creator18.3k1.9%1Tagged @atag.nl
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

ATAG competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ATAG among Kitchen & Dining brands in the Netherlands. The closest is kitchenaid.com.ar, then bfw.com.tw, EarthStone, SUPRA, Big Chill, UNIE.

CompetitorsKitchen & Dining · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
kitchenaid.com.arkitchenaid.com.ar
bfw.com.twbfw.com.tw
EarthStoneearthstoneovens.com
SUPRAsupra.com.mx
Big Chillbigchill.com
UNIEunie.com.vn
Competitors Gravity finds for ATAG. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ATAG with kitchenaid.com.ar

07 · Company

Who is behind ATAG?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ATAG is a company based in Netherlands, founded in 2000 according to LinkedIn, on a domain registered in December 1997. It employs about 314 people.

Legal entityGravity index, Nov 2026
Entity country
🇳🇱 Netherlands
Founded
2000, per LinkedIn
Domain registered
16 Dec 1997
Employees
314 on LinkedIn
DistributionGravity index, Nov 2026
Own store
atag.nl
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ATAG

What people ask Google about ATAG.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is ATAG legit?

According to Gravity by Benchr, ATAG is a brand based in the Netherlands: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it employs 314 people on LinkedIn, it has 5,009 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about ATAG?

Customers rate ATAG 3.5 out of 5 on Trustpilot over 1,195 reviews, 253 of them in the last twelve months: 47% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is ATAG known for?

ATAG Benelux is a Dutch company that supplies premium kitchen appliances and consumer electronics with Dutch design. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.

Does ATAG have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: ATAG advertises on Facebook and Instagram and on Google, where its offers often run. Check atag.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns ATAG?

Gravity by Benchr records a company based in Netherlands, founded in 2000 according to LinkedIn, on a domain registered in 1997, with 314 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is ATAG growing?

Yes. Gravity by Benchr estimates about 43,300 visits to atag.nl in September 2026, up 7% in a month and up 20% over three months. ATAG ranks #90 of 1,494 Kitchen & Dining brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is ATAG's ad budget?

Gravity by Benchr does not publish a spend figure for ATAG on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in the Netherlands?

Among Kitchen & Dining brands in the Netherlands in the Gravity by Benchr index, ATAG ranks #90 of 1,494 by estimated traffic. Its closest competitors on the same market are kitchenaid.com.ar, bfw.com.tw, EarthStone, SUPRA and Big Chill. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ATAG.