Brand page · Clothing
Athleta traffic, ads & competitors 108k visits a month, 340 active Meta ads.
Athleta — Athleta designs clothing that integrates performance and technical features for active women and girls, offering products for yoga, running, swimming, hiking, and athleisure. In September 2026 athleta.com drew an estimated 108k visits, up 29% on the month before. It ranks #1,384 of 97,158 Clothing brands and holds a 1.7 Trustpilot rating over 155 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Athleta designs clothing that integrates performance and technical features for active women and girls, offering products for yoga, running, swimming, hiking, and athleisure.
01 · Traffic
Athleta website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Athleta drew an estimated 108k visits in September 2026, up 29% on the month before and up 40% over three months.
- Worldwide#108,821of 4.5m sites · Top 5%
- In United States#35,525of 1.2m sites · Top 5%
- Clothing, worldwide#8,307of 459,295 brands · Top 5%
- Clothing, United States#1,384of 97,158 brands · Top 5%
108k
estimated visits in September
1 mo ▲ +29.0%4 mo ▲ +39.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Athleta reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Athleta holds 1.7 out of 5 on Trustpilot over 155 reviews, 28 of them in the last twelve months: 9% of customers give five stars and 72% one star. That volume places Athleta in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Clothing Store Sportswear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Athleta best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Athleta's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Athleta in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Athleta ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Athleta runs Meta ads on Facebook, Instagram, Threads.
Fresh Fall ColorAthleta13 Oct 2026image
Your Favorite, Flared OutAthleta13 Oct 2026image
Your New Go-Everywhere PairAthleta13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Athleta influencers
The creators who tag @athleta on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @athleta on Instagram, led by ✨Lifestyle Fitness✨ (743k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ✨✨Lifestyle Fitness✨@hiitburn · 🇺🇸 US | Fitness sport bodybuilding Creator | 743k | 0.1% | 12 | Tagged @athleta |
06 · Competitors according to Gravity
Athleta competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Athleta among Clothing brands. The closest is STANDARD NO.12, then Gard, STARKIKI,舒適寬褲,經典丹寧,簡約時尚,休閒女裝,獨家設計,品牌設計,平價流行服飾, Moda vilona, reginarisurre.com, hitup.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| STANDARD NO.12stnd12.com | |||||||
| Gardgard.com.ua | |||||||
| STARKIKI,舒適寬褲,經典丹寧,簡約時尚,休閒女裝,獨家設計,品牌設計,平價流行服飾starkiki.com | |||||||
| Moda vilonamodavilona.fr | |||||||
| reginarisurre.comreginarisurre.com | |||||||
| hituphitup.com.tr |
07 · Company
Who is behind Athleta?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Athleta is an e-commerce brand, on a domain registered in December 1997. It employs about 2,844 people.
- Domain registered
- 7 Dec 1997
- Employees
- 2,844 on LinkedIn
- Own store
- athleta.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Athleta
What people ask Google about Athleta.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Athleta legit?
According to Gravity by Benchr, Athleta is a brand: its website has existed since December 1997, it employs 2,844 people on LinkedIn, it has 1,027,839 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Athleta?
Customers rate Athleta 1.7 out of 5 on Trustpilot over 155 reviews, 28 of them in the last twelve months: 9% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Athleta?
Athleta designs clothing that integrates performance and technical features for active women and girls, offering products for yoga, running, swimming, hiking, and athleisure. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Athleta discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Athleta advertises on Facebook and Instagram, where its offers often run. Check athleta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Athleta?
Gravity by Benchr records a company, whose domain was registered in 1997, with 2,844 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Athleta growing?
Yes. Gravity by Benchr estimates about 108,500 visits to athleta.com in September 2026, up 29% in a month and up 40% over three months. Athleta ranks #1,384 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Athleta's ad budget?
Gravity by Benchr does not publish a spend figure for Athleta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Athleta ranks #1,384 of 97,158 by estimated traffic. Its closest competitors on the same market are STANDARD NO.12, Gard, STARKIKI,舒適寬褲,經典丹寧,簡約時尚,休閒女裝,獨家設計,品牌設計,平價流行服飾, Moda vilona and reginarisurre.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Athleta.