Brand page · Shoes · United States
APL traffic, ads & competitors 96.9k visits a month, 1,003 active Meta ads, Gravity score 602.
APL — APL (Athletic Propulsion Labs) is a luxury performance footwear brand that designs and sells athletic shoes, apparel, and accessories for men and women. In September 2026 athleticpropulsionlabs.com drew an estimated 96.9k visits, down 18% on the month before. It ranks #309 of 6,771 Shoes brands in the United States and holds a 2.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
APL (Athletic Propulsion Labs) is a luxury performance footwear brand that designs and sells athletic shoes, apparel, and accessories for men and women.
01 · Traffic
APL website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
APL drew an estimated 96.9k visits in September 2026, down 18% on the month before and down 13% over three months.
- Worldwide#96,237of 4.5m sites · Top 5%
- In United States#31,494of 1.2m sites · Top 5%
- Shoes, worldwide#2,051of 46,962 brands · Top 5%
- Shoes, United States#309of 6,771 brands · Top 5%
96.9k
estimated visits in September
1 mo ▼ −18.4%4 mo ▼ −12.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
APL reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
APL holds 2.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 30% of customers give five stars and 40% one star. On Google, APL scores 4.7 over 27 reviews.
Shoe Store Sportswear Store Activewear Store Streetwear Store Clothing Store Men's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
APL best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
APL sells on Shopify, 100% of its catalogue in stock. The best seller is Carbon Neutral Order, at US$1.76, followed by Packable Shoe Bag and Women's TechLoom Bliss Black / Black / White.
#1Carbon Neutral OrderAPLUS$1.76In stock
#2Packable Shoe BagAPLUS$65.00In stock
#3Women's TechLoom Bliss Black / Black / WhiteAPLUS$245.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places APL in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 99% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$320.00
- Currency
- USD
04 · Ads
APL ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
APL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Introducing The VeilAPL - Athletic Propulsion Labs6 Oct 2026image
Introducing The VeilAPL - Athletic Propulsion Labs6 Oct 2026image
The TechLoom Wave Spring CapsuleAPL - Athletic Propulsion Labs5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Athletic Propulsion Labs, LLCverified
Text ad21 Oct 2026Athletic Propulsion Labs, LLCverified
Text ad21 Oct 2026Athletic Propulsion Labs, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
APL influencers
The creators who tag @apl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @apl on Instagram, led by JM Fitness | NASM Personal Trainer (89.6k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJM Fitness | NASM Personal Trainer@juliamerwin · 🇺🇸 US | Fitness sport bodybuilding Creator | 89.6k | 0.8% | 11 | Tagged @apl |
06 · Competitors according to Gravity
APL competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for APL among Shoes brands in the United States. The closest is Oliver Cabell, then Etonic, P448, HOFF, Groundies®, UTWGN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oliver Cabellolivercabell.com | |||||||
| Etonicetonic.com | |||||||
| P448us.p448.com | |||||||
| HOFFus.thehoffbrand.com | |||||||
| Groundies®us.groundies.com | |||||||
| UTWGNutwgn.com |
07 · Company
Who is behind APL?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
APL is a company based in Beverly Hills, United States, founded in 2009 according to LinkedIn, on a domain registered in January 2009. It employs about 18 people.
- Entity country
- 🇺🇸 United States · Beverly Hills
- Founded
- 2009, per LinkedIn
- Domain registered
- 18 Jan 2009
- Status
- Operating
- Employees
- 18 on LinkedIn
- Own store
- athleticpropulsionlabs.com · Shopify · USD
- Catalogue
- 545 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about APL
What people ask Google about APL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is APL a legit company?
According to Gravity by Benchr, APL is a brand based in Beverly Hills, United States: its website has existed since January 2009, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 425,307 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
APL reviews: is it worth it?
Customers rate APL 2.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 30% give five stars, 40% one star. On Google, APL scores 4.7 over 27 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does APL sell?
APL (Athletic Propulsion Labs) is a luxury performance footwear brand that designs and sells athletic shoes, apparel, and accessories for men and women. Gravity by Benchr classifies it under Shoes, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does APL cost?
APL's best seller, Carbon Neutral Order, sells US$1.76 on athleticpropulsionlabs.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check athleticpropulsionlabs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
APL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: APL advertises on Facebook and Instagram and on Google, where its offers often run. Check athleticpropulsionlabs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy APL?
APL sells on its own website, athleticpropulsionlabs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind APL?
Gravity by Benchr records a company based in Beverly Hills, United States, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is APL doing well?
Not at the moment. Gravity by Benchr estimates about 96,900 visits to athleticpropulsionlabs.com in September 2026, down 18% in a month and down 13% over three months. APL ranks #309 of 6,771 Shoes brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does APL use?
Gravity by Benchr identifies athleticpropulsionlabs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does APL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for APL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the United States?
Among Shoes brands in the United States in the Gravity by Benchr index, APL ranks #309 of 6,771 by estimated traffic. Its closest competitors on the same market are Oliver Cabell, Etonic, P448, HOFF and Groundies®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with APL.