Brand page · Sofa Accessories · Australia
Koala® traffic, ads & competitors 1.1m visits a month, 27 active Meta ads.
Koala® — Koala is a global furniture brand bringing Australian design and innovation to the world, creating forward-thinking products that solve problems for people and homes. In September 2026 au.koala.com drew an estimated 1.1m visits, down 3% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Koala is a global furniture brand bringing Australian design and innovation to the world, creating forward-thinking products that solve problems for people and homes.
01 · Traffic
How much traffic Koala® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Koala® drew an estimated 1.1m visits in September 2026, down 3% on the month before and down 14% over three months.
- Worldwide#13,282of 4.5m sites · Top 1%
- In Australia#239of 105k sites · Top 1%
- Sofa Accessories, worldwide#2of 150 brands · Top 5%
- Sofa Accessories, Australia—Data not available
1.1m
estimated visits in September
1 mo ▼ −2.9%4 mo ▼ −14.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Koala®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Koala® holds 3.2 out of 5 on Trustpilot over 63 reviews, 55 of them in the last twelve months: 46% of customers give five stars and 35% one star. That volume places Koala® in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Koala® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Koala® sells on Shopify, 100% of its catalogue in stock. The best seller is Koala Mattress, at A$712.00–A$1,192.00, followed by Koala Plus Mattress and Koala Sofa Bed [3rd Gen].
#1Koala MattressKoala®A$712.00–A$1,192.00In stock
#2Koala Plus MattressKoala®A$840.00–A$1,832.00In stock
#3Koala Sofa Bed [3rd Gen]Koala®A$1,042.00–A$1,642.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Koala® in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 77% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,170.07
- Currency
- AUD
04 · Ads
What Koala® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Koala® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Sold out 3 timesKoala14 Oct 2026video
consider this your official invitation to stay over 🛋️🍸💌 @koala #adKoala14 Oct 2026video
default_collection_headlineKoala13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Koala®.
The creators who tag @koala on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @koala on Instagram, led by Allanah | home styling and lifestyle (18.8k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAllanah | home styling and lifestyle@allanah.jay · 🇦🇺 AU | Decoration garden diy Creator | 18.8k | 0.7% | 2 | Tagged @koala |
06 · Competitors according to Gravity
Who Koala® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Koala® among Sofa Accessories brands in Australia. The closest is La Tienda, then OPTISOFA, Ecosa, dormitorum, askona.kz, Cama inBox.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Tiendalatiendahome.com | |||||||
| OPTISOFAoptisofa.com | |||||||
| Ecosaecosa.co.nz | |||||||
| dormitorumdormitorum.es | |||||||
| askona.kzaskona.kz | |||||||
| Cama inBoxcamainbox.com.br |
07 · Company
The company behind Koala®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Koala® is a company based in Alexandria, Australia, founded in 2015 according to LinkedIn. It employs about 508 people.
- Entity country
- 🇦🇺 Australia · Alexandria
- Founded
- 2015, per LinkedIn
- Employees
- 508 on LinkedIn
- Own store
- au.koala.com · Shopify · AUD
- Catalogue
- 157 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Koala®
What people ask Google about Koala®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Koala® a legit company?
According to Gravity by Benchr, Koala® is a brand based in Alexandria, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 508 people on LinkedIn, it has 244,922 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Koala® reviews
Customers rate Koala® 3.2 out of 5 on Trustpilot over 63 reviews, 55 of them in the last twelve months: 46% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Koala® sell?
Koala is a global furniture brand bringing Australian design and innovation to the world, creating forward-thinking products that solve problems for people and homes. Gravity by Benchr classifies it under Sofa Accessories, with Sofa Accessories making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Koala® cost?
Koala®'s best seller, Koala Mattress, sells from A$712.00 to A$1,192.00 on au.koala.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check au.koala.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Koala® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Koala® advertises on Facebook and Instagram, where its offers often run. Check au.koala.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Koala®?
Koala® sells on its own website, au.koala.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Koala®?
Gravity by Benchr records a company based in Alexandria, Australia, founded in 2015 according to LinkedIn, with 508 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Koala® doing well?
Not at the moment. Gravity by Benchr estimates about 1,116,400 visits to au.koala.com in September 2026, down 3% in a month and down 14% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Koala® use?
Gravity by Benchr identifies au.koala.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.
What is Koala®'s ad budget?
Gravity by Benchr does not publish a spend figure for Koala® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Koala®.