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- AuraBenaras
Brand page · Clothing · India
AuraBenaras: 192k visits a month, 33 active Meta ads, Gravity score 537.
AuraBenaras — Aura Benaras is an online retailer specializing in authentic handwoven Banarasi silk sarees crafted by skilled artisans. The brand offers various silk varieties including katan, raw mango, tissue, georgette, chiffon, and kora silk for weddings, festive occasions, and everyday wear. In September 2026 aurabenaras.com drew an estimated 192k visits, down 38% on the month before. It ranks #214 of 5,395 Clothing brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 361 peers: Clothing brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Aura Benaras is an online retailer specializing in authentic handwoven Banarasi silk sarees crafted by skilled artisans. The brand offers various silk varieties including katan, raw mango, tissue, georgette, chiffon, and kora silk for weddings, festive occasions, and everyday wear.
01 · Traffic
How much traffic AuraBenaras gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AuraBenaras drew an estimated 192k visits in September 2026, down 38% on the month before and up 18% over three months.
- Worldwide#54,163of 4.5m sites · Top 5%
- In India#2,779of 164k sites · Top 5%
- Clothing, worldwide#4,968of 459,295 brands · Top 5%
- Clothing, India#214of 5,395 brands · Top 5%
192k
estimated visits in September
1 mo ▼ −38.5%4 mo ▲ +18.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AuraBenaras.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AuraBenaras holds 3.7 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AuraBenaras sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AuraBenaras sells on Shopify, 93% of its catalogue in stock. The best seller is Onion Shade Khaddi Chiffon Banarasi Handloom Saree, at ₹9,780.00, followed by Earthy Orange Khaddi Chiffon Banarasi Handloom Saree and Fall, Pico & Tassels – Finishing Touch for Your Saree.
#1Onion Shade Khaddi Chiffon Banarasi Handloom SareeAuraBenaras₹9,780.00In stock
#2Earthy Orange Khaddi Chiffon Banarasi Handloom SareeAuraBenaras₹9,780.00In stock
#3Fall, Pico & Tassels – Finishing Touch for Your SareeAuraBenaras₹400.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AuraBenaras in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$167.12
- Currency
- INR
04 · Ads
What AuraBenaras is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AuraBenaras runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2025 (image, text, video).
Aura BenarasAura Benaras30 Sept 2026image
PURPLE KHADDI GEORGETTE SILK BANARASI HANDLOOM SUIT WITH SHADED DUPATTAAura Benaras30 Sept 2026image
(CODE: MHA-7015H) Cream Pure Banarasi Handloom Kora Silk Saree A pure Banarasi handloom kora silk (organza) saree featuring intricate kadhwAura Benaras24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026SRI AGRAWAL STOREverified
Text ad21 Oct 2026SRI AGRAWAL STOREverified
Text ad20 Oct 2026SRI AGRAWAL STOREverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AuraBenaras.
The creators who tag @aura_benaras on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aura_benaras on Instagram, led by Aniket Thakur (14.2k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAniket Thakur@aniketthakur.official · 🇮🇳 IN | Fashion style luxury Creator | 14.2k | 0.5% | 1 | Tagged @aura_benaras |
06 · Competitors according to Gravity
Who AuraBenaras competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AuraBenaras among Clothing brands in India. The closest is Nalli Silks, then Clio Silks, Salammal Silks, katansi, NerigeStory, Gehen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nalli Silksnalli.com | |||||||
| Clio Silkscliosilks.com | |||||||
| Salammal Silkssalammalsilks.com | |||||||
| katansikatansi.com | |||||||
| NerigeStorynerigestory.com | |||||||
| Gehengehen.in |
07 · Company
The company behind AuraBenaras.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AuraBenaras is a company based in Varanasi, India, on a domain registered in February 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Varanasi
- Founded
- Data not available
- Domain registered
- 21 Feb 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- aurabenaras.com · Shopify · INR
- Catalogue
- 76 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AuraBenaras
What people ask Google about AuraBenaras.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AuraBenaras legit?
According to Gravity by Benchr, AuraBenaras is a brand based in Varanasi, India: its website has existed since February 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 284,175 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does AuraBenaras sell?
Aura Benaras is an online retailer specializing in authentic handwoven Banarasi silk sarees crafted by skilled artisans. The brand offers various silk varieties including katan, raw mango, tissue, georgette, chiffon, and kora silk for weddings, festive occasions, and everyday wear. Gravity by Benchr classifies it under Clothing, with Traditional & Ceremonial Clothing making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is AuraBenaras expensive?
AuraBenaras' best seller, Onion Shade Khaddi Chiffon Banarasi Handloom Saree, sells ₹9,780.00 on aurabenaras.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check aurabenaras.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does AuraBenaras have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AuraBenaras advertises on Facebook and Instagram and on Google, where its offers often run. Check aurabenaras.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AuraBenaras?
AuraBenaras sells on its own website, aurabenaras.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns AuraBenaras?
Gravity by Benchr records a company based in Varanasi, India, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AuraBenaras doing well?
Yes. Gravity by Benchr estimates about 192,400 visits to aurabenaras.com in September 2026, down 38% in a month and up 18% over three months. AuraBenaras ranks #214 of 5,395 Clothing brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AuraBenaras use?
Gravity by Benchr identifies aurabenaras.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AuraBenaras' ad budget?
Gravity by Benchr does not publish a spend figure for AuraBenaras on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in India?
Among Clothing brands in India in the Gravity by Benchr index, AuraBenaras ranks #214 of 5,395 by estimated traffic. Its closest competitors on the same market are Nalli Silks, Clio Silks, Salammal Silks, katansi and NerigeStory. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AuraBenaras.