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  5. Aurum Brothers

Brand page · Jewelry · Netherlands

Aurum Brothers Top 5% worldwide Top 5% in Netherlands Top 5% in Jewelry Top 5% in Jewelry in Netherlands
aurumbrothers.com·🇳🇱 Nieuwkuijk, Netherlands· Shopify·Since 2014

Aurum Brothers: 93k visits a month, 71 active Meta ads, Gravity score 593.

Aurum Brothers — Aurum Brothers is a brand that sells premium stone jewelry for men, specializing in handmade luxury beaded bracelets crafted with real gemstones. In September 2026 aurumbrothers.com drew an estimated 93k visits, down 28% on the month before. It ranks #400 of 33,382 Jewelry brands in Netherlands and holds a 2.9 Trustpilot rating over 29 reviews.

aurumbrothers.com@aurumbrothers 73.9kFacebookLinkedIn 117Trustpilot 2.9Meta Ad Library 71

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
93k
−28% vs. August 2026
Instagram followers
73.9k
1,022 posts · @aurumbrothers
Trustpilot
2.9
29 reviews · 20 in 12 months
Meta ads
71
active · on Google since 2022
Products
76%
in stock · 107 collections
Rank in United States
#400
of 33,382 in Jewelry
LinkedIn
117
followers · 9 employees
Earned media value
€331.7
per month, Instagram

Gravity score

593/ 1000 · 10 of 10 indicators rated
Brand Power448
Momentum769
Performance561

Percentiles within 68 peers: Jewelry brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Aurum Brothers is a brand that sells premium stone jewelry for men, specializing in handmade luxury beaded bracelets crafted with real gemstones.

01 · Traffic

How much traffic Aurum Brothers gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Aurum Brothers drew an estimated 93k visits in September 2026, down 28% on the month before and up 113% over three months.

  • Worldwide#99,712of 4.5m sites · Top 5%
  • In United States#32,586of 1.2m sites · Top 5%
  • Jewelry, worldwide#2,162of 132,285 brands · Top 5%
  • Jewelry, United States#400of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

93k

estimated visits in September

1 mo ▼ −28.3%4 mo ▲ +112.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Aurum Brothers.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Aurum Brothers holds 2.9 out of 5 on Trustpilot over 29 reviews, 20 of them in the last twelve months: 38% of customers give five stars and 48% one star. That volume places Aurum Brothers in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.9TrustScore · 29 reviews · 20 in 12 months
Top 50% review volume
5 ★38%
4 ★0%
3 ★0%
2 ★14%
1 ★48%

Jewelry Store Jewellery Manufacturer Watch Store Jewelry Designer Jeweler Costume Jewelry Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Aurum Brothers sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Aurum Brothers sells on Shopify, 76% of its catalogue in stock. The best seller is Bracelet Resize, at €13.95, followed by Bracelet Repair and Imperial Jasper Bracelet VI (4mm).

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Bracelets88%
Necklaces7%
Jewelry5%
Apparel & Accessories0%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry100%
Apparel & Accessories0%

The dominant category places Aurum Brothers in its comparison group.

Prices and ratingsstore data
Average rating
4.79 / 5
Rated products
77% of the catalogue
In stock
76%
Upper price quartile
US$592.45
Currency
EUR

05 · Influencers

Who talks about Aurum Brothers.

The creators who tag @aurumbrothers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @aurumbrothers on Instagram, led by Conrad Conrad (41.6k followers, 1.7% engagement).

Influencersaccounts tagging @aurumbrothers · Instagram
AccountProfileFollowersEngagementTagsRelationship
CConrad Conrad@the_well_dressed_principal · 🇺🇸 USFashion style luxury Creator41.6k1.7%1Tagged @aurumbrothers
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Aurum Brothers competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Aurum Brothers among Jewelry brands in Netherlands. The closest is Y&G Jewelry, then Pig & Hen, BLESSH, compass-jewelry.com, Voloria, Invi.

CompetitorsJewelry · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Y&G Jewelryygjewelry.nl
Pig & Henpighen.com
BLESSHblessh.com
compass-jewelry.comcompass-jewelry.com
Voloriavoloria.nl
Inviinvi.world
Competitors Gravity finds for Aurum Brothers. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Aurum Brothers with Y&G Jewelry

07 · Company

The company behind Aurum Brothers.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Aurum Brothers is a company based in Nieuwkuijk, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in April 2014. It employs about 9 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇱 Netherlands · Nieuwkuijk
Founded
2014, per LinkedIn
Domain registered
4 Apr 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
9 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
aurumbrothers.com · Shopify · USD
Catalogue
107 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Aurum Brothers

What people ask Google about Aurum Brothers.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Aurum Brothers a legit company?

According to Gravity by Benchr, Aurum Brothers is a brand based in Nieuwkuijk, Netherlands: its website has existed since April 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 73,855 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Aurum Brothers reviews: is it worth it?

Customers rate Aurum Brothers 2.9 out of 5 on Trustpilot over 29 reviews, 20 of them in the last twelve months: 38% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Aurum Brothers sell?

Aurum Brothers is a brand that sells premium stone jewelry for men, specializing in handmade luxury beaded bracelets crafted with real gemstones. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Aurum Brothers prices: how much is it?

Aurum Brothers' best seller, Bracelet Resize, sells €13.95 on aurumbrothers.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check aurumbrothers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Aurum Brothers have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Aurum Brothers advertises on Facebook and Instagram and on Google, where its offers often run. Check aurumbrothers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Aurum Brothers?

Aurum Brothers sells on its own website, aurumbrothers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Aurum Brothers?

Gravity by Benchr records a company based in Nieuwkuijk, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Aurum Brothers growing?

Yes. Gravity by Benchr estimates about 93,000 visits to aurumbrothers.com in September 2026, down 28% in a month and up 113% over three months. Aurum Brothers ranks #400 of 33,382 Jewelry brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Aurum Brothers use?

Gravity by Benchr identifies aurumbrothers.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Aurum Brothers' ad budget?

Gravity by Benchr does not publish a spend figure for Aurum Brothers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in Netherlands?

Among Jewelry brands in Netherlands in the Gravity by Benchr index, Aurum Brothers ranks #400 of 33,382 by estimated traffic. Its closest competitors on the same market are Y&G Jewelry, Pig & Hen, BLESSH, compass-jewelry.com and Voloria. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Aurum Brothers.