Brand page · Clothing · United States
Avirex: 172k visits a month, 57 active Meta ads, Gravity score 632.
Avirex — Avirex is an American luxury outerwear brand known for its highly crafted leather bomber jackets and collectible pieces, with 40+ years of history perfecting the art of the jacket. In September 2026 avirex.com drew an estimated 172k visits, up 7% on the month before. It ranks #883 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Avirex is an American luxury outerwear brand known for its highly crafted leather bomber jackets and collectible pieces, with 40+ years of history perfecting the art of the jacket.
01 · Traffic
How much traffic Avirex gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Avirex drew an estimated 172k visits in September 2026, up 7% on the month before and up 29% over three months.
- Worldwide#59,270of 4.5m sites · Top 5%
- In United States#19,477of 1.2m sites · Top 5%
- Clothing, worldwide#5,453of 459,295 brands · Top 5%
- Clothing, United States#883of 97,158 brands · Top 1%
172k
estimated visits in September
1 mo ▲ +6.6%4 mo ▲ +29.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Avirex.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Avirex holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Avirex sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Avirex sells on Shopify, 92% of its catalogue in stock. The best seller is ICON JACKET, at US$1,498.00, followed by ICON JACKET and ICON JACKET.
#1ICON JACKETAvirexUS$1,498.00In stock
#2ICON JACKETAvirexUS$1,498.00In stock
#3ICON JACKETAvirexUS$1,498.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Avirex in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 61% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$1,498.00
- Currency
- USD
04 · Ads
What Avirex is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Avirex runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
One Icon. Every Generation.Avirex6 Oct 2026image
Legacy, to Wear NowAvirex1 Oct 2026image
Legacy, to Wear NowAvirex1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CENTRIC DENIM USA, LLCverified
Text ad20 Oct 2026CENTRIC DENIM USA, LLCverified
Text ad20 Oct 2026CENTRIC DENIM USA, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Avirex.
The creators who tag @avirex_us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @avirex_us on Instagram, led by 🔥Peppe_The_Great🔥 (12.3k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🔥Peppe_The_Great🔥@giuseppe_dasilva_lardarolo · 🇮🇹 IT | Fashion style luxury Creator | 12.3k | 4.3% | 6 | Tagged @avirex_us |
06 · Competitors according to Gravity
Who Avirex competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Avirex among Clothing brands in United States. The closest is schott-store, then Schott N.Y.C., MECNEX, alphaindustries.eu, William Jacket, Angel Jackets.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| schott-storeschott-store.com | |||||||
| Schott N.Y.C.schottnyc.com | |||||||
| MECNEXmecnex.com | |||||||
| alphaindustries.eualphaindustries.eu | |||||||
| William Jacketwilliamjacket.com | |||||||
| Angel Jacketsangeljackets.com |
07 · Company
The company behind Avirex.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Avirex is a company based in New York, United States, founded in 1975 according to LinkedIn, on a domain registered in October 1996. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1975, per LinkedIn
- Domain registered
- 22 Oct 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- avirex.com · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Avirex
What people ask Google about Avirex.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Avirex legit?
According to Gravity by Benchr, Avirex is a brand based in New York, United States: its website has existed since October 1996, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 145,900 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Avirex?
Avirex is an American luxury outerwear brand known for its highly crafted leather bomber jackets and collectible pieces, with 40+ years of history perfecting the art of the jacket. Gravity by Benchr classifies it under Clothing, with Outerwear making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Avirex cost?
Avirex's best seller, ICON JACKET, sells US$1,498.00 on avirex.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check avirex.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Avirex promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Avirex advertises on Facebook and Instagram and on Google, where its offers often run. Check avirex.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Avirex?
Avirex sells on its own website, avirex.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Avirex?
Gravity by Benchr records a company based in New York, United States, founded in 1975 according to LinkedIn, on a domain registered in 1996, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Avirex growing?
Yes. Gravity by Benchr estimates about 172,400 visits to avirex.com in September 2026, up 7% in a month and up 29% over three months. Avirex ranks #883 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Avirex use?
Gravity by Benchr identifies avirex.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Avirex spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Avirex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Avirex ranks #883 of 97,158 by estimated traffic. Its closest competitors on the same market are schott-store, Schott N.Y.C., MECNEX, alphaindustries.eu and William Jacket. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Avirex.