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- AWAY THAT DAY ™
Brand page · Clothing · United Kingdom
AWAY THAT DAY ™: 51.6k visits a month, 122 active Meta ads, Gravity score 547.
AWAY THAT DAY ™ — AWAY THAT DAY is a UK-based brand that creates stylish, high quality and eco-friendly swimwear for women around the globe. In September 2026 awaythatday.com drew an estimated 51.6k visits, down 6% on the month before. It ranks #965 of 19,668 Clothing brands in United Kingdom and holds a 3.9 Trustpilot rating over 89 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AWAY THAT DAY is a UK-based brand that creates stylish, high quality and eco-friendly swimwear for women around the globe.
01 · Traffic
How much traffic AWAY THAT DAY ™ gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AWAY THAT DAY ™ drew an estimated 51.6k visits in September 2026, down 6% on the month before and down 19% over three months.
- Worldwide#165,472of 4.5m sites · Top 5%
- In United Kingdom#8,713of 192k sites · Top 5%
- Clothing, worldwide#15,964of 459,295 brands · Top 5%
- Clothing, United Kingdom#965of 19,668 brands · Top 5%
51.6k
estimated visits in September
1 mo ▼ −6.5%4 mo ▼ −19.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AWAY THAT DAY ™.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AWAY THAT DAY ™ holds 3.9 out of 5 on Trustpilot over 89 reviews, 30 of them in the last twelve months: 58% of customers give five stars and 30% one star. That volume places AWAY THAT DAY ™ in the top 30% of the 270,321 Trustpilot pages in the Gravity index. On Google, AWAY THAT DAY ™ scores 2.3 over 11 reviews.
Swimwear Store Clothing Store Women's Clothing Store Beach Clothing Store Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AWAY THAT DAY ™ sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read AWAY THAT DAY ™'s catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places AWAY THAT DAY ™ in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What AWAY THAT DAY ™ is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AWAY THAT DAY ™ runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text).
End of Season Sale | AWAY THAT DAYAway That Day6 Oct 2026image
Our richest hue yet. Shop the Cassis collection.Away That Day4 Oct 2026video
AWAY THAT DAY SwimwearAway That Day2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Away That Day Ltdverified
Text ad18 Mar 2026Away That Day Ltdverified
Text ad8 Dec 2025Away That Day Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AWAY THAT DAY ™.
The creators who tag @awaythatday on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @awaythatday on Instagram, led by Britt van der Meijden (14.3k followers, 5.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBritt van der Meijden@brittvdmeyden · 🇬🇧 GB | Photography visual arts Creator | 14.3k | 5.0% | 3 | Tagged @awaythatday |
06 · Competitors according to Gravity
Who AWAY THAT DAY ™ competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AWAY THAT DAY ™ among Clothing brands in United Kingdom. The closest is hunkemoller.co.uk, then Sunspel, Rewritten London, Sulfit, wearehairypeople.co.uk, al-haqthobes.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hunkemoller.co.ukhunkemoller.co.uk | |||||||
| Sunspeleu.sunspel.com | |||||||
| Rewritten Londonwearerewritten.com | |||||||
| Sulfitsulfitclothing.co.uk | |||||||
| wearehairypeople.co.ukwearehairypeople.co.uk | |||||||
| al-haqthobes.comal-haqthobes.com |
07 · Company
The company behind AWAY THAT DAY ™.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AWAY THAT DAY ™ is a company based in London, United Kingdom, on a domain registered in March 2017. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 17 Mar 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- awaythatday.com · Shopify · GBP
- Catalogue
- 221 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AWAY THAT DAY ™
What people ask Google about AWAY THAT DAY ™.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AWAY THAT DAY ™ legit or a scam?
According to Gravity by Benchr, AWAY THAT DAY ™ is a brand based in London, United Kingdom: its website has existed since March 2017, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 115,054 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about AWAY THAT DAY ™?
Customers rate AWAY THAT DAY ™ 3.9 out of 5 on Trustpilot over 89 reviews, 30 of them in the last twelve months: 58% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, AWAY THAT DAY ™ scores 2.3 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AWAY THAT DAY ™?
AWAY THAT DAY is a UK-based brand that creates stylish, high quality and eco-friendly swimwear for women around the globe. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
AWAY THAT DAY ™ promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: AWAY THAT DAY ™ advertises on Facebook and Instagram and on Google, where its offers often run. Check awaythatday.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy AWAY THAT DAY ™?
AWAY THAT DAY ™ sells on its own website, awaythatday.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AWAY THAT DAY ™?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2017, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AWAY THAT DAY ™ growing?
Not at the moment. Gravity by Benchr estimates about 51,600 visits to awaythatday.com in September 2026, down 6% in a month and down 19% over three months. AWAY THAT DAY ™ ranks #965 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AWAY THAT DAY ™ use?
Gravity by Benchr identifies awaythatday.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does AWAY THAT DAY ™ spend on Meta ads?
Gravity by Benchr does not publish a spend figure for AWAY THAT DAY ™ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, AWAY THAT DAY ™ ranks #965 of 19,668 by estimated traffic. Its closest competitors on the same market are hunkemoller.co.uk, Sunspel, Rewritten London, Sulfit and wearehairypeople.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AWAY THAT DAY ™.