Brand page · Clothing · United Kingdom
AYBL traffic, ads & competitors 1.1m visits a month, 307 active Meta ads, Gravity score 622.
AYBL — AYBL is a women's activewear brand that sells gymwear, activewear and athleisure clothing including leggings, sports bras, t-shirts, hoodies and other fitness apparel. In September 2026 aybl.com drew an estimated 1.1m visits, down 23% on the month before. It ranks #118 of 97,158 Clothing brands in the United Kingdom and holds a 1.8 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Clothing brands in the United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AYBL is a women's activewear brand that sells gymwear, activewear and athleisure clothing including leggings, sports bras, t-shirts, hoodies and other fitness apparel.
01 · Traffic
AYBL website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AYBL drew an estimated 1.1m visits in September 2026, down 23% on the month before and up 78% over three months.
- Worldwide#13,311of 4.5m sites · Top 1%
- In United States#4,426of 1.2m sites · Top 1%
- Clothing, worldwide#1,000of 459,295 brands · Top 1%
- Clothing, United States#118of 97,158 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −22.9%4 mo ▲ +77.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
AYBL reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AYBL holds 1.8 out of 5 on Trustpilot over 23 reviews, 18 of them in the last twelve months: 13% of customers give five stars and 87% one star. That volume places AYBL in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Activewear Store Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
AYBL best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AYBL sells on Shopify, 95% of its catalogue in stock. The best seller is Empower Seamless Leggings - Black, at £42.00, followed by Staple Leggings - Black and Everyday Crew Socks (3 Pack) - White.
#1Empower Seamless Leggings - BlackAYBL£42.00In stock
#2Staple Leggings - BlackAYBL£28.00In stock
#3Everyday Crew Socks (3 Pack) - WhiteAYBL£12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AYBL in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 61% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$59.56
- Currency
- GBP
04 · Ads
AYBL ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AYBL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Enhance Seamless Short Sleeve Top - Cocoa BrownAYBL8 Oct 2026image
Form fittingAYBL7 Oct 2026image
Form fittingAYBL6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026RK Brands LTDverified
Image ad20 Oct 2026RK Brands LTDverified
Text ad20 Oct 2026RK Brands LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
AYBL influencers
The creators who tag @aybl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aybl on Instagram, led by ANNA (141k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AANNA@gofitan · 🇦🇺 AU | Fitness sport bodybuilding Creator | 141k | 0.5% | 22 | Tagged @aybl |
06 · Competitors according to Gravity
AYBL competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AYBL among Clothing brands in the United Kingdom. The closest is LSKD, then eu.shop.gymshark.com, Actively Black, lululemon.me, tlfapparel.com, SMILODOX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LSKDus.lskd.co | |||||||
| eu.shop.gymshark.comeu.shop.gymshark.com | |||||||
| Actively Blackactivelyblack.com | |||||||
| lululemon.melululemon.me | |||||||
| tlfapparel.comtlfapparel.com | |||||||
| SMILODOXsmilodox.com |
07 · Company
Who is behind AYBL?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AYBL is a company based in Redditch, United Kingdom, on a domain registered in December 2004. It employs about 140 people.
- Entity country
- 🇬🇧 United Kingdom · Redditch
- Domain registered
- 15 Dec 2004
- Employees
- 140 on LinkedIn
- Own store
- aybl.com · Shopify · GBP
- Catalogue
- 1,144 collections
08 · What people ask about AYBL
What people ask Google about AYBL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AYBL legit?
According to Gravity by Benchr, AYBL is a brand based in Redditch, United Kingdom: its website has existed since December 2004, it sells on a Shopify store, it employs 140 people on LinkedIn, it has 1,476,223 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AYBL reviews: is it worth it?
Customers rate AYBL 1.8 out of 5 on Trustpilot over 23 reviews, 18 of them in the last twelve months: 13% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does AYBL sell?
AYBL is a women's activewear brand that sells gymwear, activewear and athleisure clothing including leggings, sports bras, t-shirts, hoodies and other fitness apparel. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does AYBL cost?
AYBL's best seller, Empower Seamless Leggings - Black, sells £42.00 on aybl.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check aybl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does AYBL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AYBL advertises on Facebook and Instagram and on Google, where its offers often run. Check aybl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy AYBL?
AYBL sells on its own website, aybl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AYBL?
Gravity by Benchr records a company based in Redditch, United Kingdom, whose domain was registered in 2004, with 140 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AYBL growing?
Yes. Gravity by Benchr estimates about 1,113,800 visits to aybl.com in September 2026, down 23% in a month and up 78% over three months. AYBL ranks #118 of 97,158 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AYBL use?
Gravity by Benchr identifies aybl.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AYBL's ad budget?
Gravity by Benchr does not publish a spend figure for AYBL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, AYBL ranks #118 of 97,158 by estimated traffic. Its closest competitors on the same market are LSKD, eu.shop.gymshark.com, Actively Black, lululemon.me and tlfapparel.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AYBL.