Brand page · Clothing · United States
AYR traffic, ads & competitors 699k visits a month, 182 active Meta ads, Gravity score 598.
AYR — AYR is a clothing brand that makes old soul clothes for a new era, focusing on denim, tees, tops, sweaters, pants, skirts, jackets and accessories. The brand emphasizes quality over quantity and longevity over trends. In September 2026 ayr.com drew an estimated 699k visits, down 13% on the month before. It ranks #205 of 97,158 Clothing brands in the United States and holds a 2.1 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AYR is a clothing brand that makes old soul clothes for a new era, focusing on denim, tees, tops, sweaters, pants, skirts, jackets and accessories. The brand emphasizes quality over quantity and longevity over trends.
01 · Traffic
AYR website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AYR drew an estimated 699k visits in September 2026, down 13% on the month before and up 5% over three months.
- Worldwide#19,041of 4.5m sites · Top 1%
- In United States#6,269of 1.2m sites · Top 1%
- Clothing, worldwide#1,519of 459,295 brands · Top 1%
- Clothing, United States#205of 97,158 brands · Top 1%
699k
estimated visits in September
1 mo ▼ −13.5%4 mo ▲ +4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
AYR reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AYR holds 2.1 out of 5 on Trustpilot over 17 reviews, 11 of them in the last twelve months: 18% of customers give five stars and 76% one star. That volume places AYR in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
AYR best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AYR sells on Shopify, 94% of its catalogue in stock. The best seller is The Secret Sauce, at US$265.00–US$325.00, followed by The Deep End and The Early Mornings Tee.
#1The Secret SauceAYRUS$265.00–US$325.00In stock
#2The Deep EndAYRUS$195.00In stock
#3The Early Mornings TeeAYRUS$145.00–US$165.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AYR in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 83% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$275.00
- Currency
- USD
04 · Ads
AYR ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AYR runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2024 (image, text, video).
All Year RoundAYR7 Oct 2026image
the new model off-duty silhouetteAYR7 Oct 2026image
best of the bestAYR6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026广州闵宸贸易有限公司verified
Text ad20 Oct 2026Ayr Inc.verified
Text ad20 Oct 2026Ayr Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
AYR influencers
The creators who tag @ayr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ayr on Instagram, led by KELLY MCCOYD (115k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKELLY MCCOYD@kellymccoyd · 🇺🇸 US | Fashion style luxury Creator | 115k | 0.2% | 5 | Tagged @ayr |
06 · Competitors according to Gravity
AYR competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AYR among Clothing brands in the United States. The closest is Kikwear, then Damyller, carrerajeans.com, Oggi Jeans, eu.lee.com, Levi’s® Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kikwearkikwear.com | |||||||
| Damyllerdamyller.com.br | |||||||
| carrerajeans.comcarrerajeans.com | |||||||
| Oggi Jeansoggi.mx | |||||||
| eu.lee.comeu.lee.com | |||||||
| Levi’s® Australialevis.com.au |
07 · Company
Who is behind AYR?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AYR is a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in October 1996. It employs about 124 people and is listed at seed stage.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2014, per LinkedIn
- Domain registered
- 11 Oct 1996
- Status
- Operating
- Employees
- 124 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Own store
- ayr.com · Shopify · USD
- Catalogue
- 79 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AYR
What people ask Google about AYR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AYR legit?
According to Gravity by Benchr, AYR is a brand based in New York, United States: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 124 people on LinkedIn, it has 240,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AYR reviews: is it worth it?
Customers rate AYR 2.1 out of 5 on Trustpilot over 17 reviews, 11 of them in the last twelve months: 18% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does AYR sell?
AYR is a clothing brand that makes old soul clothes for a new era, focusing on denim, tees, tops, sweaters, pants, skirts, jackets and accessories. The brand emphasizes quality over quantity and longevity over trends. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does AYR cost?
AYR's best seller, The Secret Sauce, sells from US$265.00 to US$325.00 on ayr.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check ayr.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a AYR discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AYR advertises on Facebook and Instagram and on Google, where its offers often run. Check ayr.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy AYR?
AYR sells on its own website, ayr.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AYR?
Gravity by Benchr records a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in 1996, with 124 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AYR doing well?
Yes. Gravity by Benchr estimates about 699,400 visits to ayr.com in September 2026, down 13% in a month and up 5% over three months. AYR ranks #205 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AYR use?
Gravity by Benchr identifies ayr.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does AYR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for AYR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, AYR ranks #205 of 97,158 by estimated traffic. Its closest competitors on the same market are Kikwear, Damyller, carrerajeans.com, Oggi Jeans and eu.lee.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AYR.