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  5. babybub

Brand page · Linens & Bedding · United States

babybub Top 5% worldwide Top 5% in the United States Top 5% in Linens & Bedding Top 5% in Linens & Bedding in the United States
babybub.com·🇺🇸 Milton, United States· Shopify·Since 2005

babybub traffic, ads & competitors 101k visits a month, 1,083 active Meta ads, Gravity score 703.

babybub — Babybub is a company that sells maternity and postpartum products including pillows, leggings, vitamins, and body care items for pregnant and breastfeeding mothers. In September 2026 babybub.com drew an estimated 101k visits, up 7% on the month before. It ranks #109 of 5,362 Linens & Bedding brands in the United States and holds a 4.7 Trustpilot rating over 897 reviews.

babybub.com@babybub 82.7kLinkedIn 320Trustpilot 4.7Meta Ad Library 1,083

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
101k
+7% vs. August 2026
Instagram followers
82.7k
1,811 posts · @babybub
Trustpilot
4.7
897 reviews · 314 in 12 months
Meta ads
1,083
active · on Google since 2022
Products
100%
in stock · 16 collections
Rank in the United States
#109
of 5,362 in Linens & Bedding
LinkedIn
320
followers · 6 employees
Earned media value
€840.4
per month, Instagram

Gravity score

703/ 1000 · 9 of 10 indicators rated
Brand Power752
Momentum583
Performance774

Percentiles within 108 peers: Linens & Bedding brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Babybub is a company that sells maternity and postpartum products including pillows, leggings, vitamins, and body care items for pregnant and breastfeeding mothers.

01 · Traffic

babybub website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

babybub drew an estimated 101k visits in September 2026, up 7% on the month before and up 11% over three months.

  • Worldwide#93,006of 4.5m sites · Top 5%
  • In United States#30,471of 1.2m sites · Top 5%
  • Linens & Bedding, worldwide#441of 24,680 brands · Top 5%
  • Linens & Bedding, United States#109of 5,362 brands · Top 5%
Monthly visitssource Sept 2026

101k

estimated visits in September

1 mo ▲ +7.3%4 mo ▲ +11.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

babybub reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

babybub holds 4.7 out of 5 on Trustpilot over 897 reviews, 314 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places babybub in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.

Trustpilotclaimed page · read 20 Oct 2026
4.7TrustScore · 897 reviews · 314 in 12 months
Top 10% review volumeTop 10% rating quality
5 ★86%
4 ★6%
3 ★2%
2 ★1%
1 ★6%

Maternity Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

babybub best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

babybub sells on Shopify, 100% of its catalogue in stock. The best seller is Bub's Maternity Pillow™, at US$49.99–US$79.99, followed by BLISSFUL SLEEP BUNDLE | Bub's Maternity Pillow™ + Full Body Attachment and Bub's Postpartum Recovery Leggings.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Maternity Clothing19%
Sleeping Aids5%
Cosmetics5%
Powdered Beverage Mixes5%

Share of the catalogue by product family.

Activity mixdominant: Linens & Bedding
Linens & Bedding33%
Clothing24%
Personal Care19%
Nursing & Feeding14%
Clothing Accessories5%

The dominant category places babybub in its comparison group.

Prices and ratingsstore data
Average rating
4.84 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$49.99
Currency
USD

05 · Influencers

babybub influencers

The creators who tag @babybub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @babybub on Instagram, led by Phoenicia Charlot (10.4k followers, 1.2% engagement).

Influencersaccounts tagging @babybub · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPhoenicia Charlot@dressmeprettystyle · 🇺🇸 USBeauty cosmetics skincare Creator10.4k1.2%2Tagged @babybub
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

babybub competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for babybub among Linens & Bedding brands in the United States. The closest is SERENIUM, then THXSILK, Zyra US, Slumber Cloud, Under The Canopy, Lagoon.

CompetitorsLinens & Bedding · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SERENIUMserenium.it
THXSILKthxsilk.com
Zyra USzyra-us.com
Slumber Cloudslumbercloud.com
Under The Canopyunderthecanopy.com
Lagoonlagoonsleep.com
Competitors Gravity finds for babybub. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare babybub with SERENIUM

07 · Company

Who is behind babybub?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

babybub is a company based in Milton, United States, on a domain registered in August 2005. It employs about 6 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Milton
Domain registered
10 Aug 2005
Status
Operating
Employees
6 on LinkedIn
DistributionGravity index, Nov 2026
Own store
babybub.com · Shopify · USD
Catalogue
16 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about babybub

What people ask Google about babybub.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is babybub legit or a scam?

According to Gravity by Benchr, babybub is a brand based in Milton, United States: its website has existed since August 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 82,723 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

babybub reviews

Customers rate babybub 4.7 out of 5 on Trustpilot over 897 reviews, 314 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does babybub sell?

Babybub is a company that sells maternity and postpartum products including pillows, leggings, vitamins, and body care items for pregnant and breastfeeding mothers. Gravity by Benchr classifies it under Linens & Bedding, with Maternity Clothing making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does babybub cost?

babybub's best seller, Bub's Maternity Pillow™, sells from US$49.99 to US$79.99 on babybub.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check babybub.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does babybub have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: babybub advertises on Facebook and Instagram and on Google, where its offers often run. Check babybub.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy babybub?

babybub sells on its own website, babybub.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind babybub?

Gravity by Benchr records a company based in Milton, United States, whose domain was registered in 2005, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is babybub growing?

Yes. Gravity by Benchr estimates about 100,900 visits to babybub.com in September 2026, up 7% in a month and up 11% over three months. babybub ranks #109 of 5,362 Linens & Bedding brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does babybub use?

Gravity by Benchr identifies babybub.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is babybub's ad budget?

Gravity by Benchr does not publish a spend figure for babybub on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Linens & Bedding brands in the United States?

Among Linens & Bedding brands in the United States in the Gravity by Benchr index, babybub ranks #109 of 5,362 by estimated traffic. Its closest competitors on the same market are SERENIUM, THXSILK, Zyra US, Slumber Cloud and Under The Canopy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with babybub.