- Gravity
- Rankings
- Furniture
- Baby & Toddler Furniture
- Baby Shop Online
Brand page · Baby & Toddler Furniture · Australia
Baby Shop Online traffic, ads & competitors 92.4k visits a month, 86 active Meta ads, Gravity score 604.
Baby Shop Online — Babyhood is an Australian family-owned business that creates innovative, award-winning baby products including nursery furniture, cots, bassinets, mattresses, and travel solutions to support busy parents with safer solutions for parenting challenges. In September 2026 babyhood.com.au drew an estimated 92.4k visits, down 16% on the month before. It ranks #2 of 103 Baby & Toddler Furniture brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Baby & Toddler Furniture brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Babyhood is an Australian family-owned business that creates innovative, award-winning baby products including nursery furniture, cots, bassinets, mattresses, and travel solutions to support busy parents with safer solutions for parenting challenges.
01 · Traffic
Baby Shop Online website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baby Shop Online drew an estimated 92.4k visits in September 2026, down 16% on the month before and up 27% over three months.
- Worldwide#100,261of 4.5m sites · Top 5%
- In Australia#2,261of 105k sites · Top 5%
- Baby & Toddler Furniture, worldwide#39of 2,088 brands · Top 5%
- Baby & Toddler Furniture, Australia#2of 103 brands · Top 5%
92.4k
estimated visits in September
1 mo ▼ −15.8%4 mo ▲ +27.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Baby Shop Online reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baby Shop Online holds 2.6 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Baby Shop Online best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Baby Shop Online's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Baby Shop Online in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Baby Shop Online ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baby Shop Online runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Dreamy Nappy Changes Start HereBabyhood Australia8 Sept 2026video
Ultimate Change Pad BlushBabyhood Australia8 Sept 2026image
Now Open Saturdays from 7 March 2026Babyhood Australia3 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bobby Bebe Pty Ltd t/a babyhoodverified
Text ad21 Oct 2026Bobby Bebe Pty Ltd t/a babyhoodverified
Text ad21 Oct 2026Bobby Bebe Pty Ltd t/a babyhoodverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Baby Shop Online influencers
The creators who tag @babyhood_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babyhood_australia on Instagram, led by PBC BABY Expo || Australia’s Largest BABY Expo (44.3k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPBC BABY Expo || Australia’s Largest BABY Expo@pbcexpo · 🇦🇺 AU | Parenting family Creator | 44.3k | 0.0% | 2 | Tagged @babyhood_australia |
06 · Competitors according to Gravity
Baby Shop Online competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baby Shop Online among Baby & Toddler Furniture brands in Australia. The closest is Abra Cadabra, then yamatoya co.,ltd. ベビーチェア・ベビーベッド・キッズ家具, Woodies®, Reller, DECEN, Million Dollar Baby Co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Abra Cadabraabracadabra.com.br | |||||||
| yamatoya co.,ltd. ベビーチェア・ベビーベッド・キッズ家具yamatoya-jp.com | |||||||
| Woodies®woodies.pl | |||||||
| Rellerreller.com.br | |||||||
| DECENdecen.com.mx | |||||||
| Million Dollar Baby Comilliondollarbabyco.com |
07 · Company
Who is behind Baby Shop Online?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baby Shop Online is a company based in Australia, founded in 1995 according to LinkedIn. It employs about 16 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 1995, per LinkedIn
- Employees
- 16 on LinkedIn
- Own store
- babyhood.com.au · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baby Shop Online
What people ask Google about Baby Shop Online.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baby Shop Online a legit company?
According to Gravity by Benchr, Baby Shop Online is a brand based in Australia: it sells on a Woocommerce store, it employs 16 people on LinkedIn, it has 52,550 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Baby Shop Online sell?
Babyhood is an Australian family-owned business that creates innovative, award-winning baby products including nursery furniture, cots, bassinets, mattresses, and travel solutions to support busy parents with safer solutions for parenting challenges. Gravity by Benchr classifies it under Baby & Toddler Furniture. Source: Gravity by Benchr product classification.
Baby Shop Online promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Baby Shop Online advertises on Facebook and Instagram and on Google, where its offers often run. Check babyhood.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Baby Shop Online?
Baby Shop Online sells on its own website, babyhood.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Baby Shop Online?
Gravity by Benchr records a company based in Australia, founded in 1995 according to LinkedIn, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Baby Shop Online growing?
Yes. Gravity by Benchr estimates about 92,400 visits to babyhood.com.au in September 2026, down 16% in a month and up 27% over three months. Baby Shop Online ranks #2 of 103 Baby & Toddler Furniture brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baby Shop Online use?
Gravity by Benchr identifies babyhood.com.au as a Woocommerce store. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Baby Shop Online's ad budget?
Gravity by Benchr does not publish a spend figure for Baby Shop Online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands in Australia?
Among Baby & Toddler Furniture brands in Australia in the Gravity by Benchr index, Baby Shop Online ranks #2 of 103 by estimated traffic. Its closest competitors on the same market are Abra Cadabra, yamatoya co.,ltd. ベビーチェア・ベビーベッド・キッズ家具, Woodies®, Reller and DECEN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baby Shop Online.