Brand page · Baby & Toddler Furniture · United States
Babyletto: 401K visits a month, 171 active Meta ads, Gravity score 587.
Babyletto — Babyletto is a brand that sells modern baby and children's furniture, including convertible cribs, gliders, bedding, and furniture for nurseries and kids' rooms. In September 2026 babyletto.com drew an estimated 401K visits, down 4% on the month before. It ranks #3 of 227 Baby & Toddler Furniture brands in United States and holds a 1.8 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Baby & Toddler Furniture brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Babyletto is a brand that sells modern baby and children's furniture, including convertible cribs, gliders, bedding, and furniture for nurseries and kids' rooms.
01 · Traffic
How much traffic Babyletto gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Babyletto drew an estimated 401K visits in September 2026, down 4% on the month before and down 7% over three months.
- Worldwide#29,717of 4.5M sites · Top 1%
- In United States#9,649of 1.2M sites · Top 1%
- Baby & Toddler Furniture, worldwide#8of 2,088 brands · Top 1%
- Baby & Toddler Furniture, United States#3of 227 brands · Top 5%
401K
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Babyletto.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Babyletto holds 1.8 out of 5 on Trustpilot over 14 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 93% one star.
Furniture Store Furniture Manufacturer Children's Furniture Store Bedroom Furniture Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Babyletto sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Babyletto sells on Shopify, 95% of its catalogue in stock. The best seller is Hudson 3-in-1 Convertible Crib with Toddler Bed Conversion Kit, at US$399.00–US$599.00, followed by Crib Sheet in GOTS Certified Organic Muslin Cotton and Yuzu 8-in-1 Convertible Crib with All-Stages® Conversion Kits.
#3Hudson 3-in-1 Convertible Crib with Toddler Bed Conversion KitBabylettoUS$399.00–US$599.00In stock
Crib Sheet in GOTS Certified Organic Muslin CottonBabylettoUS$38.00–US$48.00In stock
Yuzu 8-in-1 Convertible Crib with All-Stages® Conversion KitsBabylettoUS$699.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Babyletto in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 59% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$799.00
- Currency
- USD
04 · Ads
What Babyletto is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Babyletto runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
At Home with Nate BerkusBabyletto6 Oct 2026video
Their Own Little WorldBabyletto6 Oct 2026video
Nate Berkus for BabylettoBabyletto6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bexco Enterprises, Inc.verified
Text ad20 Oct 2026Bexco Enterprises, Inc.verified
Text ad20 Oct 2026Bexco Enterprises, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Babyletto.
The creators who tag @babyletto on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babyletto on Instagram, led by gelsea mcniece (385K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ggelsea mcniece@gelseamae · 🇺🇸 US | Parenting family Creator | 385K | 0.0% | 9 | Tagged @babyletto |
06 · Competitors according to Gravity
Who Babyletto competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Babyletto among Baby & Toddler Furniture brands in United States. The closest is Nestig, then Delta Children, schardt.com, Boori Australia, Tutti Bambini, Foppapedretti.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nestignestig.com | |||||||
| Delta Childrendeltachildren.com | |||||||
| schardt.comschardt.com | |||||||
| Boori Australiaboori.com.au | |||||||
| Tutti Bambinituttibambini.com | |||||||
| Foppapedrettifoppapedretti.it |
07 · Company
The company behind Babyletto.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Babyletto is a company based in Pico Rivera, United States, on a domain registered in January 2009.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pico Rivera
- Founded
- Data not available
- Domain registered
- 27 Jan 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- babyletto.com · Shopify · USD
- Catalogue
- 311 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Babyletto
What people ask Google about Babyletto.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Babyletto legit or a scam?
According to Gravity by Benchr, Babyletto is a brand based in Pico Rivera, United States: its website has existed since January 2009, it sells on a Shopify store, it has 224,729 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Babyletto reviews
Customers rate Babyletto 1.8 out of 5 on Trustpilot over 14 reviews, 4 of them in the last twelve months: 0% give five stars, 93% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Babyletto sell?
Babyletto is a brand that sells modern baby and children's furniture, including convertible cribs, gliders, bedding, and furniture for nurseries and kids' rooms. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Crib & Toddler Bed Accessories making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Babyletto expensive?
Babyletto's best seller, Hudson 3-in-1 Convertible Crib with Toddler Bed Conversion Kit, sells from US$399.00 to US$599.00 on babyletto.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check babyletto.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Babyletto promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Babyletto advertises on Facebook and Instagram and on Google, where its offers often run. Check babyletto.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Babyletto?
Babyletto sells on its own website, babyletto.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Babyletto?
Gravity by Benchr records a company based in Pico Rivera, United States, whose domain was registered in 2009. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Babyletto growing?
Not at the moment. Gravity by Benchr estimates about 401,100 visits to babyletto.com in September 2026, down 4% in a month and down 7% over three months. Babyletto ranks #3 of 227 Baby & Toddler Furniture brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Babyletto use?
Gravity by Benchr identifies babyletto.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Babyletto's ad budget?
Gravity by Benchr does not publish a spend figure for Babyletto on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands in United States?
Among Baby & Toddler Furniture brands in United States in the Gravity by Benchr index, Babyletto ranks #3 of 227 by estimated traffic. Its closest competitors on the same market are Nestig, Delta Children, schardt.com, Boori Australia, Tutti Bambini. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Babyletto.