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  5. Babymoov

Brand page · Kitchen & Dining · France

Babymoov Top 5% worldwide Top 5% in France Top 5% in Kitchen & Dining Top 5% in Kitchen & Dining in France
babymoov.com·🇫🇷 Clermont-ferrand, France· Shopify·Since 1999

Babymoov traffic, ads & competitors 112k visits a month, 39 active Meta ads, Gravity score 531.

Babymoov — Babymoov is a French baby care company that creates innovative baby products and parenting solutions across six ranges: feeding, comfort, safety, caring, outdoor, and playing. In September 2026 babymoov.com drew an estimated 112k visits, down 25% on the month before. It ranks #27 of 1,725 Kitchen & Dining brands in France.

babymoov.com@babymoov 99.7kLinkedIn 10.5kTrustpilot 2.9Meta Ad Library 39

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
112k
−25% vs. August 2026
Instagram followers
99.7k
1,976 posts · @babymoov
Trustpilot
2.9
2 reviews · 2 in 12 months
Meta ads
39
active · on Google since 2023
Products
73%
in stock · 135 collections
Rank in France
#27
of 1,725 in Kitchen & Dining
LinkedIn
10.5k
followers · 126 employees
Earned media value
€7.5k
per month, Instagram

Gravity score

531/ 1000 · 8 of 10 indicators rated
Brand Power511
Momentum437
Performance644

Percentiles within 26 peers: Kitchen & Dining brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Babymoov is a French baby care company that creates innovative baby products and parenting solutions across six ranges: feeding, comfort, safety, caring, outdoor, and playing.

01 · Traffic

Babymoov website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Babymoov drew an estimated 112k visits in September 2026, down 25% on the month before and down 21% over three months.

  • Worldwide#85,245of 4.5m sites · Top 5%
  • In France#3,282of 166k sites · Top 5%
  • Kitchen & Dining, worldwide#1,979of 145,612 brands · Top 5%
  • Kitchen & Dining, France#27of 1,725 brands · Top 5%
Monthly visitssource Sept 2026

112k

estimated visits in September

1 mo ▼ −24.6%4 mo ▼ −21.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Babymoov reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Babymoov holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star. On Google, Babymoov scores 4.8 over 4,027 reviews.

Trustpilotclaimed page · read 21 Oct 2026
2.9TrustScore · 2 reviews · 2 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Baby Store

Google reviewsread 20 Oct 2026
4.84,027 reviews on the Google business profile
5 ★85%
4 ★12%
3 ★3%
2 ★0%
1 ★0%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Babymoov best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Babymoov sells on Shopify, 73% of its catalogue in stock. The best seller is Coussin maternité doomoo Buddy, at €79.90–€84.90, followed by Robot culinaire multifonctions capacité XL - Nutribaby XL and Lit parapluie bébé avec berceau intégré, 0 à 4 ans – Moov & Comfy.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Feeding Essentials1%
Baby Monitors1%
Bottle Warmers & Sterilizers1%
Food Storage1%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining22%
Baby Safety9%
Nursing & Feeding8%
Electronics Accessories6%
Baby Toys & Activity Equipment4%

The dominant category places Babymoov in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
39% of the catalogue
In stock
73%
Upper price quartile
US$46.59
Currency
EUR

05 · Influencers

Babymoov influencers

The creators who tag @babymoov on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @babymoov on Instagram, led by Amel laidouni ✨ (114k followers, 1.9% engagement).

Influencersaccounts tagging @babymoov · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAmel laidouni ✨@amellelem · 🇩🇿 DZBeauty cosmetics skincare Creator114k1.9%1Tagged @babymoov
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Babymoov competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Babymoov among Kitchen & Dining brands in France. The closest is Babymoov ES, then Babymoov, Babymoov DE, Babymoov IT, Pyrex® Webshop EU, Fackelmann.

CompetitorsKitchen & Dining · France · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Babymoov ESbabymoov.es
Babymoovbabymoov.be
Babymoov DEbabymoov.de
Babymoov ITbabymoov.it
Pyrex® Webshop EUpyrex.eu
Fackelmannfackelmann.fr
Competitors Gravity finds for Babymoov. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Babymoov with Babymoov ES

07 · Company

Who is behind Babymoov?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Babymoov is a company based in Clermont-ferrand, France, founded in 1997 according to LinkedIn, on a domain registered in June 1999. It employs about 126 people.

Legal entityGravity index, Nov 2026
Entity country
🇫🇷 France · Clermont-ferrand
Founded
1997, per LinkedIn
Domain registered
9 Jun 1999
Status
Operating
Employees
126 on LinkedIn
DistributionGravity index, Nov 2026
Own store
babymoov.com · Shopify · EUR
Catalogue
135 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Babymoov

What people ask Google about Babymoov.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Babymoov a legit company?

According to Gravity by Benchr, Babymoov is a brand based in Clermont-ferrand, France: its website has existed since June 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 126 people on LinkedIn, it has 99,701 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Babymoov?

Babymoov is a French baby care company that creates innovative baby products and parenting solutions across six ranges: feeding, comfort, safety, caring, outdoor, and playing. Gravity by Benchr classifies it under Kitchen & Dining, with Feeding Essentials making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Babymoov prices: how much is it?

Babymoov's best seller, Coussin maternité doomoo Buddy, sells from €79.90 to €84.90 on babymoov.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check babymoov.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Babymoov discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Babymoov advertises on Facebook and Instagram and on Google, where its offers often run. Check babymoov.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Babymoov?

Babymoov sells on its own website, babymoov.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Babymoov?

Gravity by Benchr records a company based in Clermont-ferrand, France, founded in 1997 according to LinkedIn, on a domain registered in 1999, with 126 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Babymoov growing?

Not at the moment. Gravity by Benchr estimates about 112,000 visits to babymoov.com in September 2026, down 25% in a month and down 21% over three months. Babymoov ranks #27 of 1,725 Kitchen & Dining brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Babymoov use?

Gravity by Benchr identifies babymoov.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Babymoov spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Babymoov on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in France?

Among Kitchen & Dining brands in France in the Gravity by Benchr index, Babymoov ranks #27 of 1,725 by estimated traffic. Its closest competitors on the same market are Babymoov ES, Babymoov, Babymoov DE, Babymoov IT and Pyrex® Webshop EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Babymoov.