Brand page · Baby Transport · Netherlands
BabyPlanet traffic, ads & competitors 63.7k visits a month, 11 active Meta ads.
BabyPlanet — BabyPlanet.nl is a Dutch baby specialty retail organization that sells baby products including strollers, car seats, children's furniture, and accessories through 5 physical stores and an online shop. In September 2026 babyplanet.nl drew an estimated 63.7k visits, up 7% on the month before. It ranks #4 of 32 Baby Transport brands in the Netherlands and holds a 4.6 Trustpilot rating over 163 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
BabyPlanet.nl is a Dutch baby specialty retail organization that sells baby products including strollers, car seats, children's furniture, and accessories through 5 physical stores and an online shop.
01 · Traffic
BabyPlanet website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BabyPlanet drew an estimated 63.7k visits in September 2026, up 7% on the month before and up 7% over three months.
- Worldwide#138,257of 4.5m sites · Top 5%
- In Netherlands#1,911of 78.6k sites · Top 5%
- Baby Transport, worldwide#132of 2,408 brands · Top 10%
- Baby Transport, Netherlands#4of 32 brands · Top 20%
63.7k
estimated visits in September
1 mo ▲ +6.6%4 mo ▲ +7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BabyPlanet reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BabyPlanet holds 4.6 out of 5 on Trustpilot over 163 reviews, 61 of them in the last twelve months: 83% of customers give five stars and 13% one star. That volume places BabyPlanet in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Baby Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BabyPlanet best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BabyPlanet's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BabyPlanet in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
BabyPlanet ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BabyPlanet runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Unieke Tripp Trapp kleur verkrijgbaar!BabyPlanet9 Oct 2026video
Profiteer van bundelkorting bij BabyPlanet!BabyPlanet6 Oct 2026video
Stokke Hemel Sleepi V3/Nighti WhiteBabyPlanet5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Baby Planetverified
Image ad21 Oct 2026Baby Planetverified
Text ad21 Oct 2026Baby Planetverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BabyPlanet influencers
The creators who tag @babyplanetnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babyplanetnl on Instagram, led by Merel Annabel Visscher (24.4k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMerel Annabel Visscher@merelvisscher · 🇳🇱 NL | Parenting family Creator | 24.4k | 4.3% | 2 | Tagged @babyplanetnl |
06 · Competitors according to Gravity
BabyPlanet competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BabyPlanet among Baby Transport brands in the Netherlands. The closest is KinderwagenCenter.de, then forkids-store.ru, Vexpi, Baby-Garage, safian.co.kr, SPORTLINE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KinderwagenCenter.dekinderwagencenter.de | |||||||
| forkids-store.ruforkids-store.ru | |||||||
| Vexpivexpi.pl | |||||||
| Baby-Garagebaby-garage.de | |||||||
| safian.co.krsafian.co.kr | |||||||
| SPORTLINEsport-line.co.il |
07 · Company
Who is behind BabyPlanet?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BabyPlanet is a company based in Netherlands, founded in 1953 according to LinkedIn, on a domain registered in January 1999. It employs about 28 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1953, per LinkedIn
- Domain registered
- 4 Jan 1999
- Employees
- 28 on LinkedIn
- Own store
- babyplanet.nl · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BabyPlanet
What people ask Google about BabyPlanet.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BabyPlanet legit or a scam?
According to Gravity by Benchr, BabyPlanet is a brand based in the Netherlands: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 28 people on LinkedIn, it has 18,185 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BabyPlanet reviews
Customers rate BabyPlanet 4.6 out of 5 on Trustpilot over 163 reviews, 61 of them in the last twelve months: 83% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BabyPlanet known for?
BabyPlanet.nl is a Dutch baby specialty retail organization that sells baby products including strollers, car seats, children's furniture, and accessories through 5 physical stores and an online shop. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Is there a BabyPlanet discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BabyPlanet advertises on Facebook and Instagram and on Google, where its offers often run. Check babyplanet.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BabyPlanet?
BabyPlanet sells on its own website, babyplanet.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind BabyPlanet?
Gravity by Benchr records a company based in Netherlands, founded in 1953 according to LinkedIn, on a domain registered in 1999, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BabyPlanet growing?
Yes. Gravity by Benchr estimates about 63,700 visits to babyplanet.nl in September 2026, up 7% in a month and up 7% over three months. BabyPlanet ranks #4 of 32 Baby Transport brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BabyPlanet use?
Gravity by Benchr identifies babyplanet.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does BabyPlanet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BabyPlanet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands in the Netherlands?
Among Baby Transport brands in the Netherlands in the Gravity by Benchr index, BabyPlanet ranks #4 of 32 by estimated traffic. Its closest competitors on the same market are KinderwagenCenter.de, forkids-store.ru, Vexpi, Baby-Garage and safian.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BabyPlanet.