Brand page · Clothing
Babyshop Group: 317K visits a month, 52 active Meta ads.
Babyshop Group — Babyshop Group is a global ecommerce and retailer based in Sweden that sells baby and children's clothes, shoes, toys, strollers, car seats, maternity clothes, and accessories through online sites including Babyshop.com, Lekmer.se, Alexandalexa.com, and Melijoe.com, as well as a physical store in Sweden. In September 2026 babyshop.com drew an estimated 317K visits, up 54% on the month before. It ranks #16 of 1,542 Clothing brands and holds a 1.8 Trustpilot rating over 4,781 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Babyshop Group is a global ecommerce and retailer based in Sweden that sells baby and children's clothes, shoes, toys, strollers, car seats, maternity clothes, and accessories through online sites including Babyshop.com, Lekmer.se, Alexandalexa.com, and Melijoe.com, as well as a physical store in Sweden.
01 · Traffic
How much traffic Babyshop Group gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Babyshop Group drew an estimated 317K visits in September 2026, up 54% on the month before and up 41% over three months.
- Worldwide#35,882of 4.5M sites · Top 1%
- In Sweden#268of 27.3K sites · Top 1%
- Clothing, worldwide#3,097of 459,295 brands · Top 1%
- Clothing, Sweden#16of 1,542 brands · Top 5%
317K
estimated visits in September
1 mo ▲ +54.0%4 mo ▲ +40.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Babyshop Group.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Babyshop Group holds 1.8 out of 5 on Trustpilot over 4,781 reviews, 302 of them in the last twelve months: 70% of customers give five stars and 17% one star. That volume places Babyshop Group in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Babyshop Group sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Babyshop Group's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Babyshop Group in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Babyshop Group is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Babyshop Group runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2022 (image, text).
Stora planer för den lillaBabyshop8 Oct 2026video
Tretorn Kuling Neoprene Stövlar Svarta 20 EU Svart 20 EU unisexBabyshop7 Oct 2026image
Små äventyr, ansikte mot ansikteBabyshop7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Babyshop Sthlm ABverified
Text ad21 Oct 2026Babyshop Sthlm ABverified
Text ad21 Oct 2026Babyshop Sthlm ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Babyshop Group.
The creators who tag @babyshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babyshop on Instagram, led by 𝑆𝑎𝑟𝑎 𝐹𝑒𝑦𝑙𝑖 (19.3K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑆𝑎𝑟𝑎 𝐹𝑒𝑦𝑙𝑖@inspobysaraa · 🇸🇪 SE | Decoration garden diy Creator | 19.3K | 1.2% | 3 | Tagged @babyshop |
06 · Competitors according to Gravity
Who Babyshop Group competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Babyshop Group among Clothing brands. The closest is Outlet Shop, then Petit Béguin, okaidi.fr, Jacadi Paris, childrensalon.com, Purebaby.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outlet Shopoutletshopforkids.com.au | |||||||
| Petit Béguinpetit-beguin.fr | |||||||
| okaidi.frokaidi.fr | |||||||
| Jacadi Parisjacadi.fr | |||||||
| childrensalon.comchildrensalon.com | |||||||
| Purebabypurebaby.com.au |
07 · Company
The company behind Babyshop Group.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Babyshop Group is an e-commerce brand, founded in 2006 according to LinkedIn, on a domain registered in April 1997. It employs about 200 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2006, per LinkedIn
- Domain registered
- 23 Apr 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 200 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- babyshop.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Babyshop Group
What people ask Google about Babyshop Group.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Babyshop Group a legit company?
According to Gravity by Benchr, Babyshop Group is a brand: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it employs 200 people on LinkedIn, it has 294,685 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Babyshop Group?
Customers rate Babyshop Group 1.8 out of 5 on Trustpilot over 4,781 reviews, 302 of them in the last twelve months: 70% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Babyshop Group sell?
Babyshop Group is a global ecommerce and retailer based in Sweden that sells baby and children's clothes, shoes, toys, strollers, car seats, maternity clothes, and accessories through online sites including Babyshop.com, Lekmer.se, Alexandalexa.com, and Melijoe.com, as well as a physical store in Sweden. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Babyshop Group promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Babyshop Group advertises on Facebook and Instagram and on Google, where its offers often run. Check babyshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Babyshop Group?
Gravity by Benchr records a company, founded in 2006 according to LinkedIn, on a domain registered in 1997, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Babyshop Group doing well?
Yes. Gravity by Benchr estimates about 316,800 visits to babyshop.com in September 2026, up 54% in a month and up 41% over three months. Babyshop Group ranks #16 of 1,542 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Babyshop Group's ad budget?
Gravity by Benchr does not publish a spend figure for Babyshop Group on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Babyshop Group ranks #16 of 1,542 by estimated traffic. Its closest competitors on the same market are Outlet Shop, Petit Béguin, okaidi.fr, Jacadi Paris, childrensalon.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Babyshop Group.