Brand page · Clothing · Australia
Purebaby: 340K visits a month, 328 active Meta ads, Gravity score 614.
Purebaby — Purebaby is an Australian baby and toddler brand specialising in 100% organic cotton clothing, offering a full range of basics, seasonal fashion, sleepwear, home and accessories. In September 2026 purebaby.com.au drew an estimated 340K visits, down 10% on the month before. It ranks #95 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Purebaby is an Australian baby and toddler brand specialising in 100% organic cotton clothing, offering a full range of basics, seasonal fashion, sleepwear, home and accessories.
01 · Traffic
How much traffic Purebaby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purebaby drew an estimated 340K visits in September 2026, down 10% on the month before and down 4% over three months.
- Worldwide#33,892of 4.5M sites · Top 1%
- In Australia#676of 105K sites · Top 1%
- Clothing, worldwide#2,892of 459,295 brands · Top 1%
- Clothing, Australia#95of 12,275 brands · Top 1%
340K
estimated visits in September
1 mo ▼ −10.3%4 mo ▼ −4.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purebaby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purebaby holds 2.4 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Baby Clothing Store Children's Clothing Store Baby Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purebaby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Purebaby sells on Shopify, 99% of its catalogue in stock. The best seller is Gift Wrap, at A$15.00, followed by Gift Card and Purebaby Goat Hair Brush.
#1Gift WrapPurebabyA$15.00In stock
#2Gift CardPurebabyA$25.00–A$500.00In stock
#3Purebaby Goat Hair BrushPurebabyA$24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Purebaby in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 73% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$38.32
- Currency
- AUD
04 · Ads
What Purebaby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purebaby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Discover & Shop New ArrivalsPurebaby6 Oct 2026image
Shop Summer New ArrivalsPurebaby5 Oct 2026video
Inspired by Nature, Made for PlayPurebaby5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Purebaby Pty Ltdverified
Text ad20 Oct 2026Purebaby Pty Ltdverified
Text ad20 Oct 2026Purebaby Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purebaby.
The creators who tag @purebabyorganic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @purebabyorganic on Instagram, led by Krishma Sood Bhojwani 🪬 (48.2K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKrishma Sood Bhojwani 🪬@krishmasood · 🇦🇺 AU | Parenting family Creator | 48.2K | 3.5% | 6 | Tagged @purebabyorganic |
06 · Competitors according to Gravity
Who Purebaby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purebaby among Clothing brands in Australia. The closest is Frugi, then Burt's Bees Baby, Gerber Childrenswear, Snuggle Hunny, Toshi, Little Green Radicals.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Frugiwelovefrugi.com | |||||||
| Burt's Bees Babyburtsbeesbaby.com | |||||||
| Gerber Childrensweargerberchildrenswear.com | |||||||
| Snuggle Hunnysnugglehunnykids.com.au | |||||||
| Toshitoshi.com.au | |||||||
| Little Green Radicalslittlegreenradicals.com |
07 · Company
The company behind Purebaby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purebaby is a company based in Cremorne, Australia, founded in 2002 according to LinkedIn. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Cremorne
- Founded
- 2002, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purebaby.com.au · Shopify · AUD
- Catalogue
- 349 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purebaby
What people ask Google about Purebaby.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purebaby legit or a scam?
According to Gravity by Benchr, Purebaby is a brand based in Cremorne, Australia: it sells on a Shopify store, it employs 53 people on LinkedIn, it has 211,643 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Purebaby sell?
Purebaby is an Australian baby and toddler brand specialising in 100% organic cotton clothing, offering a full range of basics, seasonal fashion, sleepwear, home and accessories. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Purebaby expensive?
Purebaby's best seller, Gift Wrap, sells A$15.00 on purebaby.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check purebaby.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Purebaby discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Purebaby advertises on Facebook and Instagram and on Google, where its offers often run. Check purebaby.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Purebaby?
Purebaby sells on its own website, purebaby.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Purebaby?
Gravity by Benchr records a company based in Cremorne, Australia, founded in 2002 according to LinkedIn, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Purebaby growing?
Not at the moment. Gravity by Benchr estimates about 339,800 visits to purebaby.com.au in September 2026, down 10% in a month and down 4% over three months. Purebaby ranks #95 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Purebaby use?
Gravity by Benchr identifies purebaby.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Purebaby's ad budget?
Gravity by Benchr does not publish a spend figure for Purebaby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Purebaby ranks #95 of 12,275 by estimated traffic. Its closest competitors on the same market are Frugi, Burt's Bees Baby, Gerber Childrenswear, Snuggle Hunny, Toshi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purebaby.