Brand page · Baby Transport · Germany
Tula traffic, ads & competitors 52.9k visits a month, 137 active Meta ads, Gravity score 624.
Tula — Fashionable baby and kid carriers made with premium luxury fabrics, designed for comfort from newborn to toddler stage. In September 2026 babytula.eu drew an estimated 52.9k visits, down 6% on the month before. It ranks #24 of 165 Baby Transport brands in Germany.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Baby Transport brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fashionable baby and kid carriers made with premium luxury fabrics, designed for comfort from newborn to toddler stage.
01 · Traffic
Tula website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tula drew an estimated 52.9k visits in September 2026, down 6% on the month before and down 22% over three months.
- Worldwide#162,103of 4.5m sites · Top 5%
- In United States#52,051of 1.2m sites · Top 5%
- Baby Transport, worldwide#156of 2,408 brands · Top 10%
- Baby Transport, United States#24of 165 brands · Top 20%
52.9k
estimated visits in September
1 mo ▼ −6.4%4 mo ▼ −21.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Tula reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tula holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star. On Google, Tula scores 5.0 over 18 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Tula best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Tula's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Tula in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Tula ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tula runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Your new everyday staple ships freeBaby Tula7 Oct 2026video
Your new everyday staple ships freeBaby Tula5 Oct 2026video
The baby carrier you’ll actually want to wearBaby Tula5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad9 Sept 2026Ergobaby Europe GmbHverified
Image ad9 Sept 2026Ergobaby Europe GmbHverified
Text ad9 Sept 2026Ergobaby Europe GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Tula influencers
The creators who tag @babytula on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babytula on Instagram, led by gelsea mcniece (385k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ggelsea mcniece@gelseamae · 🇺🇸 US | Parenting family Creator | 385k | 0.0% | 12 | Tagged @babytula |
06 · Competitors according to Gravity
Tula competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tula among Baby Transport brands in Germany. The closest is kinderkraft.de, then Storchenwiege® GmbH & Co. KG, Girasol, Baby Brezza®, de.doona.com, Hartan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kinderkraft.dekinderkraft.de | |||||||
| Storchenwiege® GmbH & Co. KGstorchenwiege.de | |||||||
| Girasolgirasol.de | |||||||
| Baby Brezza®babybrezza.de | |||||||
| de.doona.comde.doona.com | |||||||
| Hartanhartan.de |
07 · Company
Who is behind Tula?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tula is a company based in Hamburg, Germany.
- Entity country
- 🇩🇪 Germany · Hamburg
- Status
- Operating
- Own store
- babytula.eu · Shopify · EUR
- Catalogue
- 120 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tula
What people ask Google about Tula.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tula legit or a scam?
According to Gravity by Benchr, Tula is a brand based in Hamburg, Germany: it sells on a Shopify store, it has 324,156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Tula known for?
Fashionable baby and kid carriers made with premium luxury fabrics, designed for comfort from newborn to toddler stage. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Tula promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tula advertises on Facebook and Instagram and on Google, where its offers often run. Check babytula.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tula?
Tula sells on its own website, babytula.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Tula doing well?
Not at the moment. Gravity by Benchr estimates about 52,900 visits to babytula.eu in September 2026, down 6% in a month and down 22% over three months. Tula ranks #24 of 165 Baby Transport brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tula use?
Gravity by Benchr identifies babytula.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Tula spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Tula on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands in Germany?
Among Baby Transport brands in Germany in the Gravity by Benchr index, Tula ranks #24 of 165 by estimated traffic. Its closest competitors on the same market are kinderkraft.de, Storchenwiege® GmbH & Co. KG, Girasol, Baby Brezza® and de.doona.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tula.