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- Back Market
Brand page · Communications · Germany
Back Market: 3.3m visits a month, 1,847 active Meta ads.
Back Market — Back Market is a global marketplace for buying refurbished electronics such as smartphones, laptops, tablets, and game consoles, or selling/trading in used devices. In September 2026 backmarket.de drew an estimated 3.3m visits, down 3% on the month before. It ranks #1 of 315 Communications brands in Germany and holds a 4.6 Trustpilot rating over 45,768 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Back Market is a global marketplace for buying refurbished electronics such as smartphones, laptops, tablets, and game consoles, or selling/trading in used devices.
01 · Traffic
How much traffic Back Market gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Back Market drew an estimated 3.3m visits in September 2026, down 3% on the month before and up 21% over three months.
- Worldwide#5,501of 4.5m sites · Top 1%
- In Germany#249of 184k sites · Top 1%
- Communications, worldwide#45of 22,823 brands · Top 1%
- Communications, Germany#1of 315 brands · Top 1%
3.3m
estimated visits in September
1 mo ▼ −3.4%4 mo ▲ +21.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Back Market.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Back Market holds 4.6 out of 5 on Trustpilot over 45,768 reviews, 14,361 of them in the last twelve months: 84% of customers give five stars and 5% one star. That volume places Back Market in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Back Market scores 4.9 over 75 reviews.
Cell Phone Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Back Market sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Back Market's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Back Market in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Back Market is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Back Market runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Wie ein Vertretungslehrer, den du tatsächlich magst.Back Market14 Oct 2026image
iPad Pro 13" (2025) 8ª geração 512 Go - WiFi + 5G - Preto SideralBack Market14 Oct 2026image
iPad 10.2 kunnostetutBack Market14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026JUNG S.A.Sverified
Text ad21 Oct 2026JUNG S.A.Sverified
Text ad21 Oct 2026JUNG S.A.Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Back Market.
The creators who tag @backmarket on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @backmarket on Instagram, led by iFixit (160k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| iiFixit@ifixit · 🇺🇸 US | Tech gadgets innovation Creator | 160k | 0.3% | 2 | Tagged @backmarket |
06 · Competitors according to Gravity
Who Back Market competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Back Market among Communications brands in Germany. The closest is refurbed.co.uk, then UpTrade, clevertronic.de, theioutlet.com, asgoodasnew.de, recommerce.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| refurbed.co.ukrefurbed.co.uk | |||||||
| UpTradeuptradeit.com | |||||||
| clevertronic.declevertronic.de | |||||||
| theioutlet.comtheioutlet.com | |||||||
| asgoodasnew.deasgoodasnew.de | |||||||
| recommerce.comrecommerce.com |
07 · Company
The company behind Back Market.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Back Market is a company based in Germany, founded in 2014 according to LinkedIn. It employs about 1,054 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,054 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- backmarket.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Back Market
What people ask Google about Back Market.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Back Market a legit company?
According to Gravity by Benchr, Back Market is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 1,054 people on LinkedIn, it has 279,468 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Back Market reviews: is it worth it?
Customers rate Back Market 4.6 out of 5 on Trustpilot over 45,768 reviews, 14,361 of them in the last twelve months: 84% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Back Market scores 4.9 over 75 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Back Market sell?
Back Market is a global marketplace for buying refurbished electronics such as smartphones, laptops, tablets, and game consoles, or selling/trading in used devices. Gravity by Benchr classifies it under Communications. Source: Gravity by Benchr product classification.
Does Back Market have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Back Market advertises on Facebook and Instagram and on Google, where its offers often run. Check backmarket.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Back Market?
Gravity by Benchr records a company based in Germany, founded in 2014 according to LinkedIn, with 1,054 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Back Market doing well?
Yes. Gravity by Benchr estimates about 3,285,000 visits to backmarket.de in September 2026, down 3% in a month and up 21% over three months. Back Market ranks #1 of 315 Communications brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Back Market spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Back Market on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Germany?
Among Communications brands in Germany in the Gravity by Benchr index, Back Market ranks #1 of 315 by estimated traffic. Its closest competitors on the same market are refurbed.co.uk, UpTrade, clevertronic.de, theioutlet.com and asgoodasnew.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Back Market.