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- Backstage Originals
Brand page · Clothing · United Kingdom
Backstage Originals traffic, ads & competitors 49.4k visits a month, 35 active Meta ads, Gravity score 486.
Backstage Originals — Backstage Originals is a London-based retailer specializing in band t-shirts and official merchandise. In September 2026 backstageoriginals.com drew an estimated 49.4k visits, down 21% on the month before. It ranks #993 of 19,668 Clothing brands in the United Kingdom and holds a 2.9 Trustpilot rating over 1,159 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Backstage Originals is a London-based retailer specializing in band t-shirts and official merchandise.
01 · Traffic
Backstage Originals website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Backstage Originals drew an estimated 49.4k visits in September 2026, down 21% on the month before and down 30% over three months.
- Worldwide#171,942of 4.5m sites · Top 5%
- In United Kingdom#9,043of 192k sites · Top 5%
- Clothing, worldwide#16,543of 459,295 brands · Top 5%
- Clothing, United Kingdom#993of 19,668 brands · Top 10%
49.4k
estimated visits in September
1 mo ▼ −20.8%4 mo ▼ −29.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Backstage Originals reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Backstage Originals holds 2.9 out of 5 on Trustpilot over 1,159 reviews, 45 of them in the last twelve months: 69% of customers give five stars and 21% one star. That volume places Backstage Originals in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Vintage Clothing Store T-Shirt Store T-Shirt Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Backstage Originals best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Backstage Originals sells on Shopify, 85% of its catalogue in stock. The best seller is David Bowie T Shirt - Black Star, at £28.00, followed by Rolling Stones, Keith Richard’sT-Shirt - Kool Keef and Nirvana T-Shirt - In Utero.
#1David Bowie T Shirt - Black StarBackstage Originals£28.00In stock
#2Rolling Stones, Keith Richard’sT-Shirt - Kool KeefBackstage Originals£28.00In stock
#3Nirvana T-Shirt - In UteroBackstage Originals£28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Backstage Originals in its comparison group.
- Average rating
- 1.60 / 5
- Rated products
- 75% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$37.06
- Currency
- GBP
04 · Ads
Backstage Originals ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Backstage Originals runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2022 (image, text).
Banksy Women's T Shirt - Pulp Star Wars £21backstageoriginals.com6 Oct 2026image
David Bowie T Shirt - Black Starbackstageoriginals.com30 Sept 2026video
Banksy Women's T Shirt - Pulp Star Wars £21backstageoriginals.com30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MERCH LONDON LIMITEDverified
Text ad20 Oct 2026MERCH LONDON LIMITEDverified
Text ad20 Oct 2026MERCH LONDON LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Backstage Originals influencers
The creators who tag @backstageoriginalsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Backstage Originals competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Backstage Originals among Clothing brands in the United Kingdom. The closest is mazeys.co.uk, then Paradiso Clothing, UN:IK Clothing, STOMP CLOTHING, Junglist Network, Hard Days Night Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mazeys.co.ukmazeys.co.uk | |||||||
| Paradiso Clothingparadisoclothing.com | |||||||
| UN:IK Clothingunikclothing.com | |||||||
| STOMP CLOTHINGstompclothing.co.uk | |||||||
| Junglist Networkshop.junglistnetwork.com | |||||||
| Hard Days Night Shopharddaysnightshoponline.com |
07 · Company
Who is behind Backstage Originals?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Backstage Originals is a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in October 2013. It employs about 1 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2004, per LinkedIn
- Domain registered
- 6 Oct 2013
- Employees
- 1 on LinkedIn
- Own store
- backstageoriginals.com · Shopify · GBP
- Catalogue
- 188 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Backstage Originals
What people ask Google about Backstage Originals.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Backstage Originals legit or a scam?
According to Gravity by Benchr, Backstage Originals is a brand based in London, United Kingdom: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 82,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Backstage Originals?
Customers rate Backstage Originals 2.9 out of 5 on Trustpilot over 1,159 reviews, 45 of them in the last twelve months: 69% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Backstage Originals?
Backstage Originals is a London-based retailer specializing in band t-shirts and official merchandise. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Backstage Originals cost?
Backstage Originals' best seller, David Bowie T Shirt - Black Star, sells £28.00 on backstageoriginals.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check backstageoriginals.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Backstage Originals discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Backstage Originals advertises on Facebook and Instagram and on Google, where its offers often run. Check backstageoriginals.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Backstage Originals?
Backstage Originals sells on its own website, backstageoriginals.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Backstage Originals?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2013, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Backstage Originals growing?
Not at the moment. Gravity by Benchr estimates about 49,400 visits to backstageoriginals.com in September 2026, down 21% in a month and down 30% over three months. Backstage Originals ranks #993 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Backstage Originals use?
Gravity by Benchr identifies backstageoriginals.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Backstage Originals' ad budget?
Gravity by Benchr does not publish a spend figure for Backstage Originals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Backstage Originals ranks #993 of 19,668 by estimated traffic. Its closest competitors on the same market are mazeys.co.uk, Paradiso Clothing, UN:IK Clothing, STOMP CLOTHING and Junglist Network. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Backstage Originals.