Brand page · Health Care · United States
BACtrack traffic, ads & competitors 112k visits a month, 178 active Meta ads, Gravity score 580.
BACtrack — BACtrack is a brand of portable breathalyzers that provides personal, professional and smartphone breath alcohol testing devices. In September 2026 bactrack.com drew an estimated 112k visits, down 28% on the month before. It ranks #409 of 12,108 Health Care brands in the United States and holds a 4.3 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BACtrack is a brand of portable breathalyzers that provides personal, professional and smartphone breath alcohol testing devices.
01 · Traffic
BACtrack website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BACtrack drew an estimated 112k visits in September 2026, down 28% on the month before.
- Worldwide#85,103of 4.5m sites · Top 5%
- In United States#27,966of 1.2m sites · Top 5%
- Health Care, worldwide#2,052of 105,715 brands · Top 5%
- Health Care, United States#409of 12,108 brands · Top 5%
112k
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BACtrack reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BACtrack holds 4.3 out of 5 on Trustpilot over 44 reviews, 26 of them in the last twelve months: 66% of customers give five stars and 25% one star. That volume places BACtrack in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Software Company Medical Equipment Manufacturer Medical Technology Manufacturer Electronics Company Internet Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BACtrack best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BACtrack sells on Shopify, 91% of its catalogue in stock. The best seller is BACtrack Go, at US$42.99, followed by BACtrack S80 and BACtrack Breathalyzer Calibration.
#1BACtrack GoBACtrackUS$42.99In stock
#2BACtrack S80BACtrackUS$129.99In stock
#3BACtrack Breathalyzer CalibrationBACtrackUS$19.99–US$54.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BACtrack in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 96% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$84.99
- Currency
- USD
04 · Ads
BACtrack ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BACtrack runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
BACtrack Trace, $79.99 for Prime Big Deal Days. 20% off $99.99.BACtrack6 Oct 2026image
BACtrack C8, $69.99 for Prime Big Deal Days. 30% off $99.99, Oct 6 to 7.BACtrack6 Oct 2026image
BACtrack Trace, $79.99 for Prime Big Deal Days. 20% off $99.99, Oct 6 to 7.BACtrack6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KHN Solutions, Inc.verified
Text ad20 Oct 2026KHN Solutions, Inc.verified
Text ad20 Oct 2026KHN Solutions, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BACtrack influencers
The creators who tag @bactrack on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
BACtrack competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BACtrack among Health Care brands in the United States. The closest is Zacurate, then Safetria, Ikigai Cases, iSLEEP, ELEHEAR, Solaro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zacuratezacurate.com | |||||||
| Safetriasafetria.com | |||||||
| Ikigai Casesikigaicases.com | |||||||
| iSLEEPisleephst.com | |||||||
| ELEHEARelehear.com | |||||||
| Solarotrysolaro.com |
07 · Company
Who is behind BACtrack?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BACtrack is a company based in San Francisco, United States, founded in 2001 according to LinkedIn, on a domain registered in May 2000. It employs about 30 people.
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2001, per LinkedIn
- Domain registered
- 25 May 2000
- Status
- Operating
- Employees
- 30 on LinkedIn
- Own store
- bactrack.com · Shopify · USD
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BACtrack
What people ask Google about BACtrack.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BACtrack legit or a scam?
According to Gravity by Benchr, BACtrack is a brand based in San Francisco, United States: its website has existed since May 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 11,577 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BACtrack reviews
Customers rate BACtrack 4.3 out of 5 on Trustpilot over 44 reviews, 26 of them in the last twelve months: 66% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BACtrack known for?
BACtrack is a brand of portable breathalyzers that provides personal, professional and smartphone breath alcohol testing devices. Gravity by Benchr classifies it under Health Care, with Biometric Monitors making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does BACtrack cost?
BACtrack's best seller, BACtrack Go, sells US$42.99 on bactrack.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check bactrack.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BACtrack have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BACtrack advertises on Facebook and Instagram and on Google, where its offers often run. Check bactrack.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BACtrack?
BACtrack sells on its own website, bactrack.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BACtrack?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2001 according to LinkedIn, on a domain registered in 2000, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BACtrack doing well?
Not at the moment. Gravity by Benchr estimates about 112,200 visits to bactrack.com in September 2026, down 28% in a month and down 0% over three months. BACtrack ranks #409 of 12,108 Health Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BACtrack use?
Gravity by Benchr identifies bactrack.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BACtrack's ad budget?
Gravity by Benchr does not publish a spend figure for BACtrack on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the United States?
Among Health Care brands in the United States in the Gravity by Benchr index, BACtrack ranks #409 of 12,108 by estimated traffic. Its closest competitors on the same market are Zacurate, Safetria, Ikigai Cases, iSLEEP and ELEHEAR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BACtrack.