Brand page · Shoes · Canada
Baffin: 102k visits a month, 81 active Meta ads, Gravity score 713.
Baffin — Baffin is an innovative outdoor company that creates technically advanced footwear and high-performance apparel for extreme environments. In September 2026 baffin.com drew an estimated 102k visits, up 48% on the month before. It ranks #40 of 1,047 Shoes brands in Canada and holds a 3.3 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Shoes brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Baffin is an innovative outdoor company that creates technically advanced footwear and high-performance apparel for extreme environments.
01 · Traffic
How much traffic Baffin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baffin drew an estimated 102k visits in September 2026, up 48% on the month before and up 198% over three months.
- Worldwide#92,132of 4.5m sites · Top 5%
- In Canada#1,619of 104k sites · Top 5%
- Shoes, worldwide#1,949of 46,962 brands · Top 5%
- Shoes, Canada#40of 1,047 brands · Top 5%
102k
estimated visits in September
1 mo ▲ +47.7%4 mo ▲ +198.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Baffin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baffin holds 3.3 out of 5 on Trustpilot over 14 reviews, 3 of them in the last twelve months: 36% of customers give five stars and 43% one star.
Footwear Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Baffin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Baffin sells on Shopify, 98% of its catalogue in stock. The best seller is CUSH BOOTY | Unisex Hybrid Slipper, at CA$53.00–CA$75.00, followed by CHLOE | Women's Boot and SNOW MONSTER | Men's Boot.
#1CUSH BOOTY | Unisex Hybrid SlipperBaffinCA$53.00–CA$75.00In stock
#2CHLOE | Women's BootBaffinCA$220.00In stock
#3SNOW MONSTER | Men's BootBaffinCA$310.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Baffin in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 92% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$147.25
- Currency
- CAD
04 · Ads
What Baffin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baffin runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Take on the TrailBaffin7 Oct 2026image
Adventure Starts HereBaffin7 Oct 2026image
Baffin et la LCFBaffin6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Baffin Ltdverified
Text ad20 Oct 2026Baffin Ltdverified
Text ad20 Oct 2026Baffin Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Baffin.
The creators who tag @baffinworldwide on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @baffinworldwide on Instagram, led by A for Adventure (13.1k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA for Adventure@a.foradventure · 🇨🇦 CA | Travel tourism exploration Creator | 13.1k | 1.0% | 7 | Tagged @baffinworldwide |
06 · Competitors according to Gravity
Who Baffin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baffin among Shoes brands in Canada. The closest is Kamik Canada, then Muck Boot Company Canada, Pajar Canada, Dunlop Canada, Acton Canada, Xtratuf Canada.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kamik Canadakamik.com | |||||||
| Muck Boot Company Canadamuckbootcompany.ca | |||||||
| Pajar Canadaca.pajar.com | |||||||
| Dunlop Canadadfootwear.ca | |||||||
| Acton Canadaactoncanada.ca | |||||||
| Xtratuf Canadaxtratuf.ca |
07 · Company
The company behind Baffin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baffin is a company based in Stoney Creek, Canada, founded in 1979 according to LinkedIn, on a domain registered in July 1996. It employs about 119 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Stoney Creek
- Founded
- 1979, per LinkedIn
- Domain registered
- 17 Jul 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 119 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- baffin.com · Shopify · CAD
- Catalogue
- 221 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baffin
What people ask Google about Baffin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baffin legit or a scam?
According to Gravity by Benchr, Baffin is a brand based in Stoney Creek, Canada: its website has existed since July 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 119 people on LinkedIn, it has 35,111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Baffin?
Customers rate Baffin 3.3 out of 5 on Trustpilot over 14 reviews, 3 of them in the last twelve months: 36% give five stars, 43% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Baffin?
Baffin is an innovative outdoor company that creates technically advanced footwear and high-performance apparel for extreme environments. Gravity by Benchr classifies it under Shoes, with Boots making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Baffin cost?
Baffin's best seller, CUSH BOOTY | Unisex Hybrid Slipper, sells from CA$53.00 to CA$75.00 on baffin.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check baffin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Baffin discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Baffin advertises on Facebook and Instagram and on Google, where its offers often run. Check baffin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Baffin?
Baffin sells on its own website, baffin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Baffin?
Gravity by Benchr records a company based in Stoney Creek, Canada, founded in 1979 according to LinkedIn, on a domain registered in 1996, with 119 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Baffin doing well?
Yes. Gravity by Benchr estimates about 102,100 visits to baffin.com in September 2026, up 48% in a month and up 198% over three months. Baffin ranks #40 of 1,047 Shoes brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baffin use?
Gravity by Benchr identifies baffin.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Baffin's ad budget?
Gravity by Benchr does not publish a spend figure for Baffin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Canada?
Among Shoes brands in Canada in the Gravity by Benchr index, Baffin ranks #40 of 1,047 by estimated traffic. Its closest competitors on the same market are Kamik Canada, Muck Boot Company Canada, Pajar Canada, Dunlop Canada and Acton Canada. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baffin.