- Gravity
- Rankings
- Food, Beverages & Tobacco
- Food Items
- Baked by Melissa
Brand page · Food Items · United States
Baked by Melissa traffic, ads & competitors 259k visits a month, 137 active Meta ads, Gravity score 563.
Baked by Melissa — Baked by Melissa is a bakery that specializes in handcrafted bite-size cupcakes, including gluten-free and vegan options, baked fresh in New York and shipped nationwide for gifts and special occasions. In September 2026 bakedbymelissa.com drew an estimated 259k visits, down 11% on the month before. It ranks #67 of 20,419 Food Items brands in the United States and holds a 2.1 Trustpilot rating over 61 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Baked by Melissa is a bakery that specializes in handcrafted bite-size cupcakes, including gluten-free and vegan options, baked fresh in New York and shipped nationwide for gifts and special occasions.
01 · Traffic
Baked by Melissa website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baked by Melissa drew an estimated 259k visits in September 2026, down 11% on the month before and down 18% over three months.
- Worldwide#42,262of 4.5m sites · Top 1%
- In United States#13,788of 1.2m sites · Top 5%
- Food Items, worldwide#973of 260,714 brands · Top 1%
- Food Items, United States#67of 20,419 brands · Top 1%
259k
estimated visits in September
1 mo ▼ −10.7%4 mo ▼ −17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Baked by Melissa reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baked by Melissa holds 2.1 out of 5 on Trustpilot over 61 reviews, 40 of them in the last twelve months: 18% of customers give five stars and 72% one star. That volume places Baked by Melissa in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cake Shop Bakery Corporate Gift Supplier Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Baked by Melissa best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Baked by Melissa sells on Shopify, 99% of its catalogue in stock. The best seller is Latest & Greatest Cupcakes 25-Pack, at US$39.00, followed by Groovy Birthday Gift Box and Fan Favorites Cupcakes 25-Pack.
#1Latest & Greatest Cupcakes 25-PackBaked by MelissaUS$39.00In stock
#2Groovy Birthday Gift BoxBaked by MelissaUS$8.00In stock
#3Fan Favorites Cupcakes 25-PackBaked by MelissaUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Baked by Melissa in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 25% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$47.00
- Currency
- USD
04 · Ads
Baked by Melissa ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baked by Melissa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Our Most Spooktacular FlavorsBaked by Melissa6 Oct 2026image
Halloween Gift Box w/ Monster Mash Cupcakes 25-PackBaked by Melissa6 Oct 2026video
Our Most Spooktacular FlavorsBaked by Melissa6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Baked by Melissa, LLCverified
Text ad21 Oct 2026Baked by Melissa, LLCverified
Text ad21 Oct 2026Baked by Melissa, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Baked by Melissa influencers
The creators who tag @bakedbymelissa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bakedbymelissa on Instagram, led by Melissa (73k followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelissa@melissabenishay · 🇺🇸 US | Entrepreneurship startups Creator | 73k | 8.0% | 3 | Tagged @bakedbymelissa |
06 · Competitors according to Gravity
Baked by Melissa competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baked by Melissa among Food Items brands in the United States. The closest is Levain Bakery, then cheryls.com, Great American Cookies, David's Cookies, Tiff's Treats Cookie Delivery, Crumbl Cookies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Levain Bakerylevainbakery.com | |||||||
| cheryls.comcheryls.com | |||||||
| Great American Cookiesgreatamericancookies.com | |||||||
| David's Cookiesdavidscookies.com | |||||||
| Tiff's Treats Cookie Deliverycookiedelivery.com | |||||||
| Crumbl Cookiescrumbl.com |
07 · Company
Who is behind Baked by Melissa?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baked by Melissa is a company based in New York, United States, founded in 2008 according to LinkedIn, on a domain registered in September 2007. It employs about 154 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2008, per LinkedIn
- Domain registered
- 15 Sept 2007
- Status
- Operating
- Employees
- 154 on LinkedIn
- Own store
- bakedbymelissa.com · Shopify · USD
- Catalogue
- 114 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baked by Melissa
What people ask Google about Baked by Melissa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baked by Melissa legit?
According to Gravity by Benchr, Baked by Melissa is a brand based in New York, United States: its website has existed since September 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 154 people on LinkedIn, it has 1,867,648 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Baked by Melissa reviews: is it worth it?
Customers rate Baked by Melissa 2.1 out of 5 on Trustpilot over 61 reviews, 40 of them in the last twelve months: 18% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Baked by Melissa sell?
Baked by Melissa is a bakery that specializes in handcrafted bite-size cupcakes, including gluten-free and vegan options, baked fresh in New York and shipped nationwide for gifts and special occasions. Gravity by Benchr classifies it under Food Items, with Bakery making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Baked by Melissa expensive?
Baked by Melissa's best seller, Latest & Greatest Cupcakes 25-Pack, sells US$39.00 on bakedbymelissa.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check bakedbymelissa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Baked by Melissa promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Baked by Melissa advertises on Facebook and Instagram and on Google, where its offers often run. Check bakedbymelissa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Baked by Melissa?
Baked by Melissa sells on its own website, bakedbymelissa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Baked by Melissa?
Gravity by Benchr records a company based in New York, United States, founded in 2008 according to LinkedIn, on a domain registered in 2007, with 154 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Baked by Melissa growing?
Not at the moment. Gravity by Benchr estimates about 258,600 visits to bakedbymelissa.com in September 2026, down 11% in a month and down 18% over three months. Baked by Melissa ranks #67 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baked by Melissa use?
Gravity by Benchr identifies bakedbymelissa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Baked by Melissa's ad budget?
Gravity by Benchr does not publish a spend figure for Baked by Melissa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, Baked by Melissa ranks #67 of 20,419 by estimated traffic. Its closest competitors on the same market are Levain Bakery, cheryls.com, Great American Cookies, David's Cookies and Tiff's Treats Cookie Delivery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baked by Melissa.