Brand page · Clothing · France
Balmain: 320K visits a month, 32 active Meta ads, Gravity score 417.
Balmain — Balmain is a French luxury fashion house that offers ready-to-wear, accessories, beauty, and eyewear. In September 2026 balmain.com drew an estimated 320K visits, down 8% on the month before. It ranks #449 of 97,158 Clothing brands in France and holds a 1.8 Trustpilot rating over 52 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 129 peers: Clothing brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Balmain is a French luxury fashion house that offers ready-to-wear, accessories, beauty, and eyewear.
01 · Traffic
How much traffic Balmain gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Balmain drew an estimated 320K visits in September 2026, down 8% on the month before and down 30% over three months.
- Worldwide#35,604of 4.5M sites · Top 1%
- In United States#11,563of 1.2M sites · Top 1%
- Clothing, worldwide#3,065of 459,295 brands · Top 1%
- Clothing, United States#449of 97,158 brands · Top 1%
320K
estimated visits in September
1 mo ▼ −7.9%4 mo ▼ −29.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Balmain.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Balmain holds 1.8 out of 5 on Trustpilot over 52 reviews, 11 of them in the last twelve months: 12% of customers give five stars and 87% one star. That volume places Balmain in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Fashion Accessories Store Women's Clothing Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Balmain sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Balmain sells on Shopify, 88% of its catalogue in stock. The best seller is B-Court smooth leather trainers, at €595.00, followed by High-waisted Milano jersey trousers and Anthem Belt 4.5Cm-Calfskin.
#1B-Court smooth leather trainersBalmain€595.00In stock
#2High-waisted Milano jersey trousersBalmain€790.00In stock
#3Anthem Belt 4.5Cm-CalfskinBalmain€590.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Balmain in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$1,993.68
- Currency
- EUR
04 · Ads
What Balmain is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Balmain runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2025 (image, text, video).
Draped flowing jersey dress - BalmainBalmain2 Oct 2026image
Draped flowing jersey dress - BalmainBalmain22 Sept 2026image
Cotton polo shirt with leather Balmain Vintage label - BalmainBalmain22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pierre Balmain SASverified
Text ad20 Oct 2026Pierre Balmain SASverified
Text ad20 Oct 2026Pierre Balmain SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Balmain.
The creators who tag @balmain on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @balmain on Instagram, led by Concept Hair Couture (18.5K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CConcept Hair Couture@concept_hair_couture · 🇮🇹 IT | Beauty cosmetics skincare Creator | 18.5K | 0.1% | 13 | Tagged @balmain |
06 · Competitors according to Gravity
Who Balmain competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Balmain among Clothing brands in France. The closest is balenciaga.com, then maison-alaia.com, jacquemus.com, coach.com, karl.com, givenchy.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| balenciaga.combalenciaga.com | |||||||
| maison-alaia.commaison-alaia.com | |||||||
| jacquemus.comjacquemus.com | |||||||
| coach.comcoach.com | |||||||
| karl.comkarl.com | |||||||
| givenchy.comgivenchy.com |
07 · Company
The company behind Balmain.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Balmain is a company based in France, founded in 1945 according to LinkedIn, on a domain registered in March 1997. It employs about 1,061 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1945, per LinkedIn
- Domain registered
- 17 Mar 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,061 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- balmain.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Balmain
What people ask Google about Balmain.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Balmain a legit company?
According to Gravity by Benchr, Balmain is a brand based in France: its website has existed since March 1997, it sells on a Shopify store, it employs 1,061 people on LinkedIn, it has 11,787,387 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Balmain?
Customers rate Balmain 1.8 out of 5 on Trustpilot over 52 reviews, 11 of them in the last twelve months: 12% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Balmain known for?
Balmain is a French luxury fashion house that offers ready-to-wear, accessories, beauty, and eyewear. Gravity by Benchr classifies it under Clothing, with Outfit Sets making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Balmain expensive?
Balmain's best seller, B-Court smooth leather trainers, sells €595.00 on balmain.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check balmain.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Balmain discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Balmain advertises on Facebook and Instagram and on Google, where its offers often run. Check balmain.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Balmain?
Balmain sells on its own website, balmain.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Balmain?
Gravity by Benchr records a company based in France, founded in 1945 according to LinkedIn, on a domain registered in 1997, with 1,061 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Balmain doing well?
Not at the moment. Gravity by Benchr estimates about 320,000 visits to balmain.com in September 2026, down 8% in a month and down 30% over three months. Balmain ranks #449 of 97,158 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Balmain use?
Gravity by Benchr identifies balmain.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Balmain's ad budget?
Gravity by Benchr does not publish a spend figure for Balmain on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Balmain ranks #449 of 97,158 by estimated traffic. Its closest competitors on the same market are balenciaga.com, maison-alaia.com, jacquemus.com, coach.com, karl.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Balmain. Version française.