Brand page · Kitchen & Dining · Japan
Balmuda traffic, ads & competitors 290k visits a month, 194 active Meta ads, Gravity score 567.
Balmuda — Balmuda is a Japanese company that manufactures and sells home appliances including kitchen appliances like steam toasters and coffee makers, as well as air conditioning appliances like fans and air purifiers, along with lighting and other electronic products. In September 2026 balmuda.com drew an estimated 290k visits, down 2% on the month before. It ranks #14 of 2,071 Kitchen & Dining brands in Japan.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Kitchen & Dining brands in Japan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Balmuda is a Japanese company that manufactures and sells home appliances including kitchen appliances like steam toasters and coffee makers, as well as air conditioning appliances like fans and air purifiers, along with lighting and other electronic products.
01 · Traffic
Balmuda website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Balmuda drew an estimated 290k visits in September 2026, down 2% on the month before and down 14% over three months.
- Worldwide#38,558of 4.5m sites · Top 1%
- In Japan#2,088of 154k sites · Top 5%
- Kitchen & Dining, worldwide#765of 145,612 brands · Top 1%
- Kitchen & Dining, Japan#14of 2,071 brands · Top 1%
290k
estimated visits in September
1 mo ▼ −2.0%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Balmuda reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Balmuda holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Balmuda best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Balmuda's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Balmuda in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Balmuda ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Balmuda runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since August 2022 (image, text, video).
限定カラー「クローム」復刻 小さくて美しい電気ケトル「BALMUDA The Pot」に、2019年に発売した限定カラー「クローム」が復刻。なめらかな質感に深みのあるダークトーンを加え、魅力的な色合いに仕上げています。金属の光沢感が際立つ、洗練されたカラーです。 バルミューダオバルミューダ（BALMUDA）12 Oct 2026image
発売から11年。日本のトースターに革新を起こしたBALMUDA The Toasterが、生まれ変わりました。 これまで培ってきたおいしさを受け継ぎながら、より多様なパンや食の楽しみ方に応える3つのモードを搭載。 新たに「サワードウモード」「スチームデリモード」を追加し、従来の2バルミューダ（BALMUDA）11 Oct 2026image
発売から11年。日本のトースターに革新を起こしたBALMUDA The Toasterが、生まれ変わりました。 これまで培ってきたおいしさを受け継ぎながら、より多様なパンや食の楽しみ方に応える3つのモードを搭載。 新たに「サワードウモード」「スチームデリモード」を追加し、従来の2バルミューダ（BALMUDA）9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026バルミューダ株式会社verified
Image ad19 Oct 2026バルミューダ株式会社verified
Text ad19 Oct 2026Trans Cosmos America, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Balmuda influencers
The creators who tag @balmuda on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @balmuda on Instagram, led by Per Oscar Brekellブレケル・オスカル (14.5k followers, 7.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPer Oscar Brekellブレケル・オスカル@brekell · 🇯🇵 JP | Food cooking nutrition Creator | 14.5k | 7.3% | 2 | Tagged @balmuda |
06 · Competitors according to Gravity
Balmuda competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Balmuda among Kitchen & Dining brands in Japan. The closest is twinbird, then zojirushi.co.jp, russellhobbs.com, Hogar Universal, smeg.com, Loja Oficial Arno.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| twinbirdtwinbird.jp | |||||||
| zojirushi.co.jpzojirushi.co.jp | |||||||
| russellhobbs.comrussellhobbs.com | |||||||
| Hogar Universalhogaruniversal.com | |||||||
| smeg.comsmeg.com | |||||||
| Loja Oficial Arnoarno.com.br |
07 · Company
Who is behind Balmuda?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Balmuda is a company based in Japan, founded in 2003 according to LinkedIn, on a domain registered in January 2003. It employs about 29 people.
- Entity country
- 🇯🇵 Japan
- Founded
- 2003, per LinkedIn
- Domain registered
- 23 Jan 2003
- Employees
- 29 on LinkedIn
- Own store
- balmuda.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Balmuda
What people ask Google about Balmuda.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Balmuda legit?
According to Gravity by Benchr, Balmuda is a brand based in Japan: its website has existed since January 2003, it employs 29 people on LinkedIn, it has 171,601 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Balmuda known for?
Balmuda is a Japanese company that manufactures and sells home appliances including kitchen appliances like steam toasters and coffee makers, as well as air conditioning appliances like fans and air purifiers, along with lighting and other electronic products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Balmuda discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Balmuda advertises on Facebook and Instagram and on Google, where its offers often run. Check balmuda.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Balmuda?
Gravity by Benchr records a company based in Japan, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Balmuda doing well?
Not at the moment. Gravity by Benchr estimates about 290,400 visits to balmuda.com in September 2026, down 2% in a month and down 14% over three months. Balmuda ranks #14 of 2,071 Kitchen & Dining brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Balmuda's ad budget?
Gravity by Benchr does not publish a spend figure for Balmuda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Japan?
Among Kitchen & Dining brands in Japan in the Gravity by Benchr index, Balmuda ranks #14 of 2,071 by estimated traffic. Its closest competitors on the same market are twinbird, zojirushi.co.jp, russellhobbs.com, Hogar Universal and smeg.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Balmuda.