Brand page · Clothing · Italy

Baracuta Top 5% worldwide Top 5% in Italy Top 5% in Clothing Top 1% in Clothing in Italy
baracuta.com·🇮🇹 Bologna, Italy· Shopify·Since 2003

Baracuta: 189K visits a month, 63 active Meta ads, Gravity score 662.

Baracuta — Baracuta is a British brand that creates the iconic G9 Harrington jacket and other outerwear with British style. In September 2026 baracuta.com drew an estimated 189K visits, up 3% on the month before. It ranks #814 of 97,158 Clothing brands in Italy and holds a 4.7 Trustpilot rating over 3,736 reviews.

baracuta.com@baracuta 120KYouTube 1.3KFacebookTrustpilot 4.7Meta Ad Library 63

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
189K
+3% vs. August 2026
Instagram followers
120K
2,677 posts · @baracuta
Trustpilot
4.7
3,736 reviews · 836 in 12 months
Meta ads
63
active · on Google since 2023
Products
99%
in stock · 279 collections
Rank in United States
#814
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€9.6k
per month, Instagram

Gravity score

662/ 1000 · 10 of 10 indicators rated
Brand Power693
Momentum603
Performance690

Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Baracuta is a British brand that creates the iconic G9 Harrington jacket and other outerwear with British style.

01 · Traffic

How much traffic Baracuta gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Baracuta drew an estimated 189K visits in September 2026, up 3% on the month before and up 20% over three months.

  • Worldwide#55,082of 4.5M sites · Top 5%
  • In United States#18,106of 1.2M sites · Top 5%
  • Clothing, worldwide#5,068of 459,295 brands · Top 5%
  • Clothing, United States#814of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

189K

estimated visits in September

1 mo ▲ +2.7%4 mo ▲ +20.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Baracuta.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Baracuta holds 4.7 out of 5 on Trustpilot over 3,736 reviews, 836 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Baracuta in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Baracuta scores 4.8 over 114 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 3,736 reviews · 836 in 12 months
Top 5% review volumeTop 10% rating quality
5 ★82%
4 ★7%
3 ★2%
2 ★3%
1 ★6%

Clothing Store Men's Clothing Store

Google reviewsread 20 Oct 2026
4.8114 reviews on the Google business profile
5 ★88%
4 ★4%
3 ★4%
2 ★1%
1 ★4%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Baracuta sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Baracuta sells on Shopify, 99% of its catalogue in stock. The best seller is G9 Harrington Jacket, at €399.00, followed by G9 Harrington Jacket and G9 Harrington Jacket.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Outerwear48%
Clothing Tops31%
Pants4%
Scarves & Shawls3%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing89%
Clothing Accessories7%
Hobbies & Creative Arts2%
Parasols & Rain Umbrellas1%
Handbags, Wallets & Cases0%

The dominant category places Baracuta in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
17% of the catalogue
In stock
99%
Upper price quartile
US$446.90
Currency
EUR

05 · Influencers

Who talks about Baracuta.

The creators who tag @baracuta on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @baracuta on Instagram, led by Houses Shop (24.1K followers, 0.1% engagement).

Influencersaccounts tagging @baracuta · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHouses Shop@housesshop · 🇬🇧 GBFashion style luxury Creator24.1K0.1%6Tagged @baracuta
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Baracuta competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Baracuta among Clothing brands in Italy. The closest is Mackintosh, then William Jacket, Belstaff, Balibaris, Schott N.Y.C., eu.gloverall.com.

CompetitorsClothing · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Mackintoshmackintosh.com
William Jacketwilliamjacket.com
Belstaffbelstaff.com
Balibarisbalibaris.com
Schott N.Y.C.schottnyc.com
eu.gloverall.comeu.gloverall.com
Competitors Gravity finds for Baracuta. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Baracuta with Mackintosh

07 · Company

The company behind Baracuta.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Baracuta is a company based in Bologna, Italy, on a domain registered in May 2003.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy · Bologna
Founded
Data not available
Domain registered
19 May 2003
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
baracuta.com · Shopify · EUR
Catalogue
279 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Baracuta

What people ask Google about Baracuta.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Baracuta a legit company?

According to Gravity by Benchr, Baracuta is a brand based in Bologna, Italy: its website has existed since May 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 120,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Baracuta reviews: is it worth it?

Customers rate Baracuta 4.7 out of 5 on Trustpilot over 3,736 reviews, 836 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Baracuta scores 4.8 over 114 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Baracuta?

Baracuta is a British brand that creates the iconic G9 Harrington jacket and other outerwear with British style. Gravity by Benchr classifies it under Clothing, with Outerwear making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Baracuta cost?

Baracuta's best seller, G9 Harrington Jacket, sells €399.00 on baracuta.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check baracuta.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Baracuta have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Baracuta advertises on Facebook and Instagram and on Google, where its offers often run. Check baracuta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Baracuta?

Baracuta sells on its own website, baracuta.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Baracuta?

Gravity by Benchr records a company based in Bologna, Italy, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Baracuta doing well?

Yes. Gravity by Benchr estimates about 188,500 visits to baracuta.com in September 2026, up 3% in a month and up 20% over three months. Baracuta ranks #814 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Baracuta use?

Gravity by Benchr identifies baracuta.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Baracuta spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Baracuta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Italy?

Among Clothing brands in Italy in the Gravity by Benchr index, Baracuta ranks #814 of 97,158 by estimated traffic. Its closest competitors on the same market are Mackintosh, William Jacket, Belstaff, Balibaris, Schott N.Y.C.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baracuta.