Brand page · Clothing · United Kingdom
Belstaff: 324K visits a month, 133 active Meta ads.
Belstaff — Belstaff is a functional clothing brand founded to move people forward, specializing in protective and insulating clothing for various activities including motorcycle gear. In September 2026 belstaff.com drew an estimated 324K visits, up 33% on the month before. It ranks #159 of 19,668 Clothing brands in United Kingdom and holds a 1.6 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Belstaff is a functional clothing brand founded to move people forward, specializing in protective and insulating clothing for various activities including motorcycle gear.
01 · Traffic
How much traffic Belstaff gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Belstaff drew an estimated 324K visits in September 2026, up 33% on the month before and up 26% over three months.
- Worldwide#35,273of 4.5M sites · Top 1%
- In United Kingdom#1,742of 192K sites · Top 1%
- Clothing, worldwide#3,033of 459,295 brands · Top 1%
- Clothing, United Kingdom#159of 19,668 brands · Top 1%
324K
estimated visits in September
1 mo ▲ +33.1%4 mo ▲ +26.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Belstaff.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Belstaff holds 1.6 out of 5 on Trustpilot over 24 reviews, 11 of them in the last twelve months: 4% of customers give five stars and 92% one star. That volume places Belstaff in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Clothing Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Belstaff sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Belstaff sells on Shopify, 98% of its catalogue in stock. The best seller is WATCH BEANIE HAT, at £60.00, followed by WATCH BEANIE HAT and 3 PACK T-SHIRT.
#1WATCH BEANIE HATBelstaff£60.00In stock
#2WATCH BEANIE HATBelstaff£60.00In stock
#33 PACK T-SHIRTBelstaff£60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Belstaff in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 13% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$522.81
- Currency
- GBP
04 · Ads
What Belstaff is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Belstaff runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
The Brooklands Motorcycle JacketBelstaff8 Oct 2026image
The Brooklands Motorcycle JacketBelstaff8 Oct 2026image
The Brooklands Motorcycle JacketBelstaff8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BELSTAFF INTERNATIONAL LTDverified
Text ad20 Oct 2026BELSTAFF INTERNATIONAL LTDverified
Text ad20 Oct 2026BELSTAFF INTERNATIONAL LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Belstaff.
The creators who tag @belstaff on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @belstaff on Instagram, led by Guillermo V (52.8K followers, 20.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGuillermo V@guille.v7 · 🇪🇸 ES | Automotive mobility Creator | 52.8K | 20.3% | 8 | Tagged @belstaff |
06 · Competitors according to Gravity
Who Belstaff competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Belstaff among Clothing brands in United Kingdom. The closest is Angel Jackets, then William Jacket, Fjackets, Buffalo Jackson Trading Co., Schott N.Y.C., Wilsons Leather.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Angel Jacketsangeljackets.com | |||||||
| William Jacketwilliamjacket.com | |||||||
| Fjacketsfjackets.com | |||||||
| Buffalo Jackson Trading Co.buffalojackson.com | |||||||
| Schott N.Y.C.schottnyc.com | |||||||
| Wilsons Leatherwilsonsleather.com |
07 · Company
The company behind Belstaff.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Belstaff is a company based in United Kingdom, founded in 1924 according to LinkedIn, on a domain registered in October 1996. It employs about 233 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1924, per LinkedIn
- Domain registered
- 7 Oct 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 233 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- belstaff.com · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Belstaff
What people ask Google about Belstaff.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Belstaff a legit company?
According to Gravity by Benchr, Belstaff is a brand based in United Kingdom: its website has existed since October 1996, it sells on a Shopify store, it employs 233 people on LinkedIn, it has 276,186 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Belstaff reviews: is it worth it?
Customers rate Belstaff 1.6 out of 5 on Trustpilot over 24 reviews, 11 of them in the last twelve months: 4% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Belstaff known for?
Belstaff is a functional clothing brand founded to move people forward, specializing in protective and insulating clothing for various activities including motorcycle gear. Gravity by Benchr classifies it under Clothing, with Outerwear making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Belstaff expensive?
Belstaff's best seller, WATCH BEANIE HAT, sells £60.00 on belstaff.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check belstaff.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Belstaff discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Belstaff advertises on Facebook and Instagram and on Google, where its offers often run. Check belstaff.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Belstaff?
Belstaff sells on its own website, belstaff.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Belstaff?
Gravity by Benchr records a company based in United Kingdom, founded in 1924 according to LinkedIn, on a domain registered in 1996, with 233 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Belstaff growing?
Yes. Gravity by Benchr estimates about 324,100 visits to belstaff.com in September 2026, up 33% in a month and up 26% over three months. Belstaff ranks #159 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Belstaff use?
Gravity by Benchr identifies belstaff.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records.
How much does Belstaff spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Belstaff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Belstaff ranks #159 of 19,668 by estimated traffic. Its closest competitors on the same market are Angel Jackets, William Jacket, Fjackets, Buffalo Jackson Trading Co., Schott N.Y.C.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Belstaff.