Brand page · Kitchen & Dining · Italy
Barazzoni: 33.9k visits a month, 48 active Meta ads, Gravity score 670.
Barazzoni — Barazzoni SpA is an Italian company that produces cookware including stainless steel pots, non-stick aluminum cookware, and pressure cookers, with a focus on quality, innovation, design, functionality, consumer health, and the environment. In September 2026 barazzoni.it drew an estimated 33.9k visits, down 57% on the month before. It ranks #62 of 1,299 Kitchen & Dining brands in Italy and holds a 2.9 Trustpilot rating over 73 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 54 peers: Kitchen & Dining brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Barazzoni SpA is an Italian company that produces cookware including stainless steel pots, non-stick aluminum cookware, and pressure cookers, with a focus on quality, innovation, design, functionality, consumer health, and the environment.
01 · Traffic
How much traffic Barazzoni gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Barazzoni drew an estimated 33.9k visits in September 2026, down 57% on the month before and down 18% over three months.
- Worldwide#237,364of 4.5m sites · Top 10%
- In Italy#5,496of 138k sites · Top 5%
- Kitchen & Dining, worldwide#6,406of 145,612 brands · Top 5%
- Kitchen & Dining, Italy#62of 1,299 brands · Top 5%
33.9k
estimated visits in September
1 mo ▼ −56.6%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Barazzoni.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Barazzoni holds 2.9 out of 5 on Trustpilot over 73 reviews, 32 of them in the last twelve months: 40% of customers give five stars and 52% one star. That volume places Barazzoni in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Barazzoni sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Barazzoni sells on Shopify, 81% of its catalogue in stock. The best seller is Stainless steel trio - set of 3 pans 20/24/28 cm, at €119.90, followed by Cover and Pan.
#1Stainless steel trio - set of 3 pans 20/24/28 cmBarazzoni€119.90In stock
#2CoverBarazzoni€15.90–€26.90In stock
#3PanBarazzoni€32.00–€48.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Barazzoni in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 6% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$60.90
- Currency
- EUR
04 · Ads
What Barazzoni is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Barazzoni runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2023 (image, text, video).
Ti aspettiamo in negozio a Genova!Barazzoni 19037 Oct 2026image
Ti aspettiamo in negozio in Piazza Wagner!Barazzoni 19037 Oct 2026image
Ti aspettiamo in negozio a Paruzzaro!Barazzoni 19037 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Barazzoni S.p.A.verified
Image ad21 Oct 2026Barazzoni S.p.A.verified
Image ad21 Oct 2026Barazzoni S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Barazzoni.
The creators who tag @barazzoni1903 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @barazzoni1903 on Instagram, led by Dott.ssa Giulia Ciccarelli (798k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDott.ssa Giulia Ciccarelli@medicina_in_cucina · 🇮🇹 IT | Food cooking nutrition Creator | 798k | 1.5% | 1 | Tagged @barazzoni1903 |
06 · Competitors according to Gravity
Who Barazzoni competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Barazzoni among Kitchen & Dining brands in Italy. The closest is Shop Fatto In Casa da Benedetta, then Nonna Natalina, Pavoni Italia, Zuccaepanbagnato, Cucinosano, Classe Italy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shop Fatto In Casa da Benedettashop.fattoincasadabenedetta.it | |||||||
| Nonna Natalinanonnanatalina.it | |||||||
| Pavoni Italiapavonitalia.com | |||||||
| Zuccaepanbagnatozuccaepanbagnato.com | |||||||
| Cucinosanocucinosano.it | |||||||
| Classe Italyclasse.it |
07 · Company
The company behind Barazzoni.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Barazzoni is a company based in Invorio, Italy, founded in 1903 according to LinkedIn. It employs about 69 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Invorio
- Founded
- 1903, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 69 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- barazzoni.it · Shopify · EUR
- Catalogue
- 170 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Barazzoni
What people ask Google about Barazzoni.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Barazzoni a legit company?
According to Gravity by Benchr, Barazzoni is a brand based in Invorio, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 69 people on LinkedIn, it has 13,226 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Barazzoni reviews
Customers rate Barazzoni 2.9 out of 5 on Trustpilot over 73 reviews, 32 of them in the last twelve months: 40% give five stars, 52% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Barazzoni known for?
Barazzoni SpA is an Italian company that produces cookware including stainless steel pots, non-stick aluminum cookware, and pressure cookers, with a focus on quality, innovation, design, functionality, consumer health, and the environment. Gravity by Benchr classifies it under Kitchen & Dining, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Barazzoni expensive?
Barazzoni's best seller, Stainless steel trio - set of 3 pans 20/24/28 cm, sells €119.90 on barazzoni.it. 81% of the catalogue is in stock. Gravity does not track prices daily: check barazzoni.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Barazzoni have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Barazzoni advertises on Facebook and Instagram and on Google, where its offers often run. Check barazzoni.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Barazzoni?
Barazzoni sells on its own website, barazzoni.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Barazzoni?
Gravity by Benchr records a company based in Invorio, Italy, founded in 1903 according to LinkedIn, with 69 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Barazzoni doing well?
Not at the moment. Gravity by Benchr estimates about 33,900 visits to barazzoni.it in September 2026, down 57% in a month and down 18% over three months. Barazzoni ranks #62 of 1,299 Kitchen & Dining brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Barazzoni use?
Gravity by Benchr identifies barazzoni.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Barazzoni spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Barazzoni on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Italy?
Among Kitchen & Dining brands in Italy in the Gravity by Benchr index, Barazzoni ranks #62 of 1,299 by estimated traffic. Its closest competitors on the same market are Shop Fatto In Casa da Benedetta, Nonna Natalina, Pavoni Italia, Zuccaepanbagnato and Cucinosano. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Barazzoni.