Brand page · Clothing · Germany
Barbour: 2.8M visits a month, 237 active Meta ads.
Barbour — Barbour is a British brand that embodies the spirit of the British countryside and sells outdoor clothing and accessories. In September 2026 barbour.com drew an estimated 2.8M visits, up 73% on the month before. It ranks #42 of 97,158 Clothing brands in Germany and holds a 2.6 Trustpilot rating over 780 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Barbour is a British brand that embodies the spirit of the British countryside and sells outdoor clothing and accessories.
01 · Traffic
How much traffic Barbour gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Barbour drew an estimated 2.8M visits in September 2026, up 73% on the month before and up 146% over three months.
- Worldwide#6,329of 4.5M sites · Top 1%
- In United States#2,146of 1.2M sites · Top 1%
- Clothing, worldwide#422of 459,295 brands · Top 1%
- Clothing, United States#42of 97,158 brands · Top 1%
2.8M
estimated visits in September
1 mo ▲ +72.8%4 mo ▲ +145.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Barbour.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Barbour holds 2.6 out of 5 on Trustpilot over 780 reviews, 131 of them in the last twelve months: 30% of customers give five stars and 55% one star. That volume places Barbour in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Barbour scores 4.8 over 38 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Barbour sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Barbour's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Barbour in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Barbour is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Barbour runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Barbour TartansBarbour12 Oct 2026video
Barbour TartansBarbour12 Oct 2026image
Barbour TartansBarbour12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026J Barbour & Sons Ltdverified
Text ad19 Oct 2026J Barbour & Sons Ltdverified
Text ad19 Oct 2026J Barbour & Sons Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Barbour.
The creators who tag @barbour on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @barbour on Instagram, led by Barbour Toulouse & Biarritz (17.7K followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBarbour Toulouse & Biarritz@legendstory.fr · 🇫🇷 FR | Fashion style luxury Creator | 17.7K | 4.8% | 12 | Tagged @barbour |
06 · Competitors according to Gravity
Who Barbour competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Barbour among Clothing brands in Germany. The closest is belstaff.co.uk, then Outdoor and Country, klubbstore.fr, New Forest Clothing, Sandbanks, Baracuta.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| belstaff.co.ukbelstaff.co.uk | |||||||
| Outdoor and Countryoutdoorandcountry.co.uk | |||||||
| klubbstore.frklubbstore.fr | |||||||
| New Forest Clothingnewforestclothing.co.uk | |||||||
| Sandbankssandbanksco.com | |||||||
| Baracutabaracuta.com |
07 · Company
The company behind Barbour.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Barbour is a company based in Germany, on a domain registered in April 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- 13 Apr 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- barbour.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Barbour
What people ask Google about Barbour.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Barbour a legit company?
According to Gravity by Benchr, Barbour is a brand based in Germany: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 1,248,543 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Barbour?
Customers rate Barbour 2.6 out of 5 on Trustpilot over 780 reviews, 131 of them in the last twelve months: 30% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Barbour scores 4.8 over 38 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Barbour known for?
Barbour is a British brand that embodies the spirit of the British countryside and sells outdoor clothing and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Barbour have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Barbour advertises on Facebook and Instagram and on Google, where its offers often run. Check barbour.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Barbour?
Barbour sells on its own website, barbour.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Barbour?
Gravity by Benchr records a company based in Germany, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Barbour growing?
Yes. Gravity by Benchr estimates about 2,779,100 visits to barbour.com in September 2026, up 73% in a month and up 146% over three months. Barbour ranks #42 of 97,158 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Barbour use?
Gravity by Benchr identifies barbour.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
What is Barbour's ad budget?
Gravity by Benchr does not publish a spend figure for Barbour on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Barbour ranks #42 of 97,158 by estimated traffic. Its closest competitors on the same market are belstaff.co.uk, Outdoor and Country, klubbstore.fr, New Forest Clothing, Sandbanks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Barbour.