Brand page · Plumbing · Australia
Bathware Direct traffic, ads & competitors 53.4k visits a month, 20 active Meta ads, Gravity score 433.
Bathware Direct — Bathware Direct is an Australian online retailer that sells bathroom supplies including accessories, tapware, toilets, bathroom vanities, storage, showers, baths, and basins. In September 2026 bathwaredirect.com.au drew an estimated 53.4k visits, up 19% on the month before. It ranks #30 of 648 Plumbing brands in Australia and holds a 4.8 Trustpilot rating over 3,855 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Plumbing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bathware Direct is an Australian online retailer that sells bathroom supplies including accessories, tapware, toilets, bathroom vanities, storage, showers, baths, and basins.
01 · Traffic
Bathware Direct website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bathware Direct drew an estimated 53.4k visits in September 2026, up 19% on the month before and down 29% over three months.
- Worldwide#160,722of 4.5m sites · Top 5%
- In Australia#3,876of 105k sites · Top 5%
- Plumbing, worldwide#856of 39,496 brands · Top 5%
- Plumbing, Australia#30of 648 brands · Top 5%
53.4k
estimated visits in September
1 mo ▲ +18.6%4 mo ▼ −28.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bathware Direct reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bathware Direct holds 4.8 out of 5 on Trustpilot over 3,855 reviews, 31 of them in the last twelve months: 89% of customers give five stars and 1% one star. That volume places Bathware Direct in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Furniture Store Bathroom Remodeler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bathware Direct best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bathware Direct sells on Shopify, 99% of its catalogue in stock. The best seller is Shipping Insurance, at A$11.00, followed by Vogue Universal Chrome Domed Pop Up Basin Waste 40/32mm and Extended Warranty.
#1Shipping InsuranceBathware DirectA$11.00In stock
#2Vogue Universal Chrome Domed Pop Up Basin Waste 40/32mmBathware DirectA$27.00In stock
Extended WarrantyBathware DirectA$12.00–A$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bathware Direct in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 11% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$472.14
- Currency
- AUD
04 · Ads
Bathware Direct ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bathware Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Shop smarter, save bigger 💡Bathware Direct5 Aug 2026video
Shop smarter, save bigger 💡Bathware Direct1 Jul 2026video
Are your bathroom taps secretly costing you money? 💸Bathware Direct28 Jun 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bathware Directverified
Image ad21 Oct 2026Bathware Directverified
Text ad20 Oct 2026Bathware Directverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Bathware Direct influencers
The creators who tag @bathwaredirect.com.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Bathware Direct competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bathware Direct among Plumbing brands in Australia. The closest is Ideal Bathroom Centre, then Blue Bathware, Royal Vanities, Brands Direct Online, Smeaton Bathrooms, Burdens Plumbing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ideal Bathroom Centreidealbathroomcentre.com.au | |||||||
| Blue Bathwarebluebathware.com.au | |||||||
| Royal Vanitiesroyalvanities.com.au | |||||||
| Brands Direct Onlinebrandsdirectonline.com.au | |||||||
| Smeaton Bathroomssmeatonbathrooms.com.au | |||||||
| Burdens Plumbingburdensbathrooms.com.au |
07 · Company
Who is behind Bathware Direct?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bathware Direct is a company based in NARRE WARREN, Australia, founded in 1954 according to LinkedIn. It employs about 32 people.
- Entity country
- 🇦🇺 Australia · NARRE WARREN
- Founded
- 1954, per LinkedIn
- Status
- Operating
- Employees
- 32 on LinkedIn
- Own store
- bathwaredirect.com.au · Shopify · AUD
- Catalogue
- 1,683 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bathware Direct
What people ask Google about Bathware Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bathware Direct a legit company?
According to Gravity by Benchr, Bathware Direct is a brand based in NARRE WARREN, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 7,643 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bathware Direct reviews: is it worth it?
Customers rate Bathware Direct 4.8 out of 5 on Trustpilot over 3,855 reviews, 31 of them in the last twelve months: 89% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bathware Direct?
Bathware Direct is an Australian online retailer that sells bathroom supplies including accessories, tapware, toilets, bathroom vanities, storage, showers, baths, and basins. Gravity by Benchr classifies it under Plumbing, with Plumbing Fixtures making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Bathware Direct expensive?
Bathware Direct's best seller, Shipping Insurance, sells A$11.00 on bathwaredirect.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check bathwaredirect.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bathware Direct promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bathware Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check bathwaredirect.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bathware Direct?
Bathware Direct sells on its own website, bathwaredirect.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bathware Direct?
Gravity by Benchr records a company based in NARRE WARREN, Australia, founded in 1954 according to LinkedIn, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bathware Direct growing?
Not at the moment. Gravity by Benchr estimates about 53,400 visits to bathwaredirect.com.au in September 2026, up 19% in a month and down 29% over three months. Bathware Direct ranks #30 of 648 Plumbing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bathware Direct use?
Gravity by Benchr identifies bathwaredirect.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bathware Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Bathware Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Australia?
Among Plumbing brands in Australia in the Gravity by Benchr index, Bathware Direct ranks #30 of 648 by estimated traffic. Its closest competitors on the same market are Ideal Bathroom Centre, Blue Bathware, Royal Vanities, Brands Direct Online and Smeaton Bathrooms. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bathware Direct.