Brand page · Jewelry · United States
BaubleBar traffic, ads & competitors 1.5m visits a month, 105 active Meta ads, Gravity score 619.
BaubleBar — BaubleBar is a jewelry and accessories brand that creates trend forward styles including beaded stackable bracelets, earrings, necklaces, rings, and anklets, plus customizable products like phone cases and blankets. In September 2026 baublebar.com drew an estimated 1.5m visits, down 19% on the month before. It ranks #24 of 33,382 Jewelry brands in the United States and holds a 4.1 Trustpilot rating over 647 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Jewelry brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BaubleBar is a jewelry and accessories brand that creates trend forward styles including beaded stackable bracelets, earrings, necklaces, rings, and anklets, plus customizable products like phone cases and blankets.
01 · Traffic
BaubleBar website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BaubleBar drew an estimated 1.5m visits in September 2026, down 19% on the month before and up 6% over three months.
- Worldwide#10,703of 4.5m sites · Top 1%
- In United States#3,564of 1.2m sites · Top 1%
- Jewelry, worldwide#111of 132,285 brands · Top 1%
- Jewelry, United States#24of 33,382 brands · Top 1%
1.5m
estimated visits in September
1 mo ▼ −19.1%4 mo ▲ +5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BaubleBar reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BaubleBar holds 4.1 out of 5 on Trustpilot over 647 reviews, 115 of them in the last twelve months: 71% of customers give five stars and 19% one star. That volume places BaubleBar in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Clothing Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BaubleBar best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BaubleBar sells on Shopify, 99% of its catalogue in stock. The best seller is Small Gift Pouch - Small Pouch, at US$2.00, followed by Medium White Pouch - Medium Pouch and Brooke Tennis Bracelet - Mixed Stones.
#1Small Gift Pouch - Small PouchBaubleBarUS$2.00In stock
#2Medium White Pouch - Medium PouchBaubleBarUS$2.00In stock
#3Brooke Tennis Bracelet - Mixed StonesBaubleBarUS$42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BaubleBar in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 38% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$58.00
- Currency
- USD
04 · Ads
BaubleBar ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BaubleBar runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
SHOP BRACELETSBaubleBar14 Oct 2026video
SHOP NECKLACESBaubleBar14 Oct 2026image
SHOP BEADSBaubleBar14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BaubleBar, Inc.verified
Text ad20 Oct 2026BaubleBar, Inc.verified
Text ad20 Oct 2026BaubleBar, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BaubleBar influencers
The creators who tag @baublebar on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @baublebar on Instagram, led by stylesbyDTNO (26.1k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| sstylesbyDTNO@stylesbydtno · 🇺🇸 US | Fashion style luxury Creator | 26.1k | 0.8% | 10 | Tagged @baublebar |
06 · Competitors according to Gravity
BaubleBar competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BaubleBar among Jewelry brands in the United States. The closest is ani-jewels.fi, then Little Rooms, Grace Jewelry, Avalore Jewelry, Kloudy, Oak & Luna.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ani-jewels.fiani-jewels.fi | |||||||
| Little Roomslittlerooms.com | |||||||
| Grace Jewelrygracejewelryco.com | |||||||
| Avalore Jewelryavalore-jewelry.com | |||||||
| Kloudykloudyjewelry.com | |||||||
| Oak & Lunaoakandluna.com |
07 · Company
Who is behind BaubleBar?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BaubleBar is a company based in New York, United States, founded in 2011 according to LinkedIn, on a domain registered in August 2010. It employs about 164 people and is listed at late_stage_venture stage.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2011, per LinkedIn
- Domain registered
- 20 Aug 2010
- Status
- Operating
- Employees
- 164 on LinkedIn
- Funding stage
- Late stage venture · last deal: debt financing
- Own store
- baublebar.com · Shopify · USD
- Catalogue
- 374 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BaubleBar
What people ask Google about BaubleBar.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BaubleBar legit?
According to Gravity by Benchr, BaubleBar is a brand based in New York, United States: its website has existed since August 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 164 people on LinkedIn, it has 1,174,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BaubleBar reviews
Customers rate BaubleBar 4.1 out of 5 on Trustpilot over 647 reviews, 115 of them in the last twelve months: 71% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BaubleBar known for?
BaubleBar is a jewelry and accessories brand that creates trend forward styles including beaded stackable bracelets, earrings, necklaces, rings, and anklets, plus customizable products like phone cases and blankets. Gravity by Benchr classifies it under Jewelry, with Handbag & Wallet Accessories making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BaubleBar prices: how much is it?
BaubleBar's best seller, Small Gift Pouch - Small Pouch, sells US$2.00 on baublebar.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check baublebar.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BaubleBar have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BaubleBar advertises on Facebook and Instagram and on Google, where its offers often run. Check baublebar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BaubleBar?
BaubleBar sells on its own website, baublebar.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BaubleBar?
Gravity by Benchr records a company based in New York, United States, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 164 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BaubleBar doing well?
Yes. Gravity by Benchr estimates about 1,465,600 visits to baublebar.com in September 2026, down 19% in a month and up 6% over three months. BaubleBar ranks #24 of 33,382 Jewelry brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BaubleBar use?
Gravity by Benchr identifies baublebar.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BaubleBar's ad budget?
Gravity by Benchr does not publish a spend figure for BaubleBar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United States?
Among Jewelry brands in the United States in the Gravity by Benchr index, BaubleBar ranks #24 of 33,382 by estimated traffic. Its closest competitors on the same market are ani-jewels.fi, Little Rooms, Grace Jewelry, Avalore Jewelry and Kloudy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BaubleBar.