Brand page · Athletics · United States
BAUER: 465k visits a month, 747 active Meta ads, Gravity score 724.
BAUER — Bauer Hockey, LLC is a designer, developer, manufacturer and marketer of ice hockey equipment including sticks, gloves, pads, helmets, skates, base layers, bags and apparel. In September 2026 bauer.com drew an estimated 465k visits, up 10% on the month before. It ranks #1 of 564 Athletics brands in United States and holds a 1.8 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 39 peers: Athletics brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bauer Hockey, LLC is a designer, developer, manufacturer and marketer of ice hockey equipment including sticks, gloves, pads, helmets, skates, base layers, bags and apparel.
01 · Traffic
How much traffic BAUER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BAUER drew an estimated 465k visits in September 2026, up 10% on the month before and up 13% over three months.
- Worldwide#26,345of 4.5m sites · Top 1%
- In Canada#486of 104k sites · Top 1%
- Athletics, worldwide#32of 14,997 brands · Top 1%
- Athletics, Canada#1of 564 brands · Top 1%
465k
estimated visits in September
1 mo ▲ +10.4%4 mo ▲ +13.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BAUER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BAUER holds 1.8 out of 5 on Trustpilot over 16 reviews, 13 of them in the last twelve months: 0% of customers give five stars and 94% one star.
Hockey Store Fashion Accessories Store Winter sport Store Sportswear Store Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BAUER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BAUER sells on Shopify, 86% of its catalogue in stock. The best seller is BAUER MYSTERY MINIS® PLAYER STICKS, at US$29.99, followed by Bauer // lululemon ABC JOGGER and BAUER TREMBLANT GLIDES SENIOR.
#1BAUER MYSTERY MINIS® PLAYER STICKSBAUERUS$29.99In stock
#2Bauer // lululemon ABC JOGGERBAUERUS$128.00In stock
#3BAUER TREMBLANT GLIDES SENIORBAUERUS$129.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BAUER in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 46% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$359.99
- Currency
- USD
04 · Ads
What BAUER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BAUER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
25% Off Select BAUER SUPREME SkatesBauer Hockey6 Oct 2026image
Shop Thanksgiving Deals from BAUERBauer Hockey6 Oct 2026image
25% Off Select BAUER SUPREME SkatesBauer Hockey6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bauer Hockey Incverified
Text ad20 Oct 2026Bauer Hockey Incverified
Text ad20 Oct 2026Bauer Hockey Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BAUER.
The creators who tag @bauerhockey on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bauerhockey on Instagram, led by Camp Hockey (13.7k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCamp Hockey@camp.hockey · 🇨🇦 CA | Fitness sport bodybuilding Creator | 13.7k | 0.3% | 18 | Tagged @bauerhockey |
06 · Competitors according to Gravity
Who BAUER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BAUER among Athletics brands in United States. The closest is The Hockey Shop, then purehockey.com, Pro Hockey Life, CCM Hockey, ProStockHockey.com, icewarehouse.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Hockey Shopthehockeyshop.com | |||||||
| purehockey.compurehockey.com | |||||||
| Pro Hockey Lifeprohockeylife.com | |||||||
| CCM Hockeyccmhockey.com | |||||||
| ProStockHockey.comprostockhockey.com | |||||||
| icewarehouse.comicewarehouse.com |
07 · Company
The company behind BAUER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BAUER is a company based in Exeter, United States, on a domain registered in February 1995. It employs about 871 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Exeter
- Founded
- Data not available
- Domain registered
- 25 Feb 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 871 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bauer.com · Shopify · USD
- Catalogue
- 340 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BAUER
What people ask Google about BAUER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BAUER legit or a scam?
According to Gravity by Benchr, BAUER is a brand based in Exeter, United States: its website has existed since February 1995, it sells on a Shopify store, it employs 871 people on LinkedIn, it has 1,048,829 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about BAUER?
Customers rate BAUER 1.8 out of 5 on Trustpilot over 16 reviews, 13 of them in the last twelve months: 0% give five stars, 94% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BAUER?
Bauer Hockey, LLC is a designer, developer, manufacturer and marketer of ice hockey equipment including sticks, gloves, pads, helmets, skates, base layers, bags and apparel. Gravity by Benchr classifies it under Athletics, with Passive Circuit Components making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BAUER expensive?
BAUER's best seller, BAUER MYSTERY MINIS® PLAYER STICKS, sells US$29.99 on bauer.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check bauer.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BAUER have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BAUER advertises on Facebook and Instagram and on Google, where its offers often run. Check bauer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BAUER?
BAUER sells on its own website, bauer.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BAUER?
Gravity by Benchr records a company based in Exeter, United States, whose domain was registered in 1995, with 871 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BAUER growing?
Yes. Gravity by Benchr estimates about 464,500 visits to bauer.com in September 2026, up 10% in a month and up 13% over three months. BAUER ranks #1 of 564 Athletics brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BAUER use?
Gravity by Benchr identifies bauer.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BAUER's ad budget?
Gravity by Benchr does not publish a spend figure for BAUER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in United States?
Among Athletics brands in United States in the Gravity by Benchr index, BAUER ranks #1 of 564 by estimated traffic. Its closest competitors on the same market are The Hockey Shop, purehockey.com, Pro Hockey Life, CCM Hockey and ProStockHockey.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BAUER.