Brand page · Clothing · United Kingdom
Billionaire Boys Club: 169k visits a month, 185 active Meta ads, Gravity score 563.
Billionaire Boys Club — Billionaire Boys Club is a globally recognized apparel and accessories brand founded by Pharrell Williams in partnership with NIGO® in 2003. The brand focuses on originality and authentic self-expression rather than financial wealth. In September 2026 bbcicecream.eu drew an estimated 169k visits, up 13% on the month before. It ranks #319 of 19,668 Clothing brands in United Kingdom and holds a 2.7 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Billionaire Boys Club is a globally recognized apparel and accessories brand founded by Pharrell Williams in partnership with NIGO® in 2003. The brand focuses on originality and authentic self-expression rather than financial wealth.
01 · Traffic
How much traffic Billionaire Boys Club gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Billionaire Boys Club drew an estimated 169k visits in September 2026, up 13% on the month before and up 5% over three months.
- Worldwide#60,424of 4.5m sites · Top 5%
- In United Kingdom#3,089of 192k sites · Top 5%
- Clothing, worldwide#5,553of 459,295 brands · Top 5%
- Clothing, United Kingdom#319of 19,668 brands · Top 5%
169k
estimated visits in September
1 mo ▲ +13.0%4 mo ▲ +5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Billionaire Boys Club.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Billionaire Boys Club holds 2.7 out of 5 on Trustpilot over 62 reviews, 15 of them in the last twelve months: 27% of customers give five stars and 68% one star. That volume places Billionaire Boys Club in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Billionaire Boys Club sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Billionaire Boys Club sells on Shopify, 84% of its catalogue in stock. The best seller is SMALL ARCH LOGO T-SHIRT - WHITE, at £55.00, followed by SMALL ARCH LOGO T-SHIRT - BLACK and SMALL ARCH LOGO POPOVER HOOD - BLACK.
#1SMALL ARCH LOGO T-SHIRT - WHITEBillionaire Boys Club£55.00In stock
#2SMALL ARCH LOGO T-SHIRT - BLACKBillionaire Boys Club£55.00In stock
#3SMALL ARCH LOGO POPOVER HOOD - BLACKBillionaire Boys Club£130.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Billionaire Boys Club in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 32% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$158.83
- Currency
- GBP
04 · Ads
What Billionaire Boys Club is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Billionaire Boys Club runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Icecream Fall '26 CollectionBillionaire Boys Club/ICECREAM Europe7 Oct 2026image
Fall 26 CollectionBillionaire Boys Club/ICECREAM Europe6 Oct 2026image
Fall 26 CollectionBillionaire Boys Club/ICECREAM Europe6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026A Number of Names LTDverified
Text ad21 Oct 2026A Number of Names LTDverified
Text ad21 Oct 2026A Number of Names LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Billionaire Boys Club.
The creators who tag @bbcicecream_eu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bbcicecream_eu on Instagram, led by NOT UNLESS WE OWN (60.6k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNOT UNLESS WE OWN@nuwo.world · 🇬🇧 GB | Fashion style luxury Creator | 60.6k | — | 11 | Tagged @bbcicecream_eu |
06 · Competitors according to Gravity
Who Billionaire Boys Club competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Billionaire Boys Club among Clothing brands in United Kingdom. The closest is Pro Club, then Sporty & Rich, LRG Clothing, GENRAGE, Hoodrich, bape.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pro Clubshopproclub.com | |||||||
| Sporty & Richsportyandrich.com | |||||||
| LRG Clothingl-r-g.com | |||||||
| GENRAGEgenrage.com | |||||||
| Hoodrichhoodrichuk.com | |||||||
| bape.combape.com |
07 · Company
The company behind Billionaire Boys Club.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Billionaire Boys Club is a company based in London, United Kingdom, founded in 2005 according to LinkedIn. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bbcicecream.eu · Shopify · GBP
- Catalogue
- 115 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Billionaire Boys Club
What people ask Google about Billionaire Boys Club.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Billionaire Boys Club a legit company?
According to Gravity by Benchr, Billionaire Boys Club is a brand based in London, United Kingdom: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 143,791 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Billionaire Boys Club reviews: is it worth it?
Customers rate Billionaire Boys Club 2.7 out of 5 on Trustpilot over 62 reviews, 15 of them in the last twelve months: 27% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Billionaire Boys Club known for?
Billionaire Boys Club is a globally recognized apparel and accessories brand founded by Pharrell Williams in partnership with NIGO® in 2003. The brand focuses on originality and authentic self-expression rather than financial wealth. Gravity by Benchr classifies it under Clothing, with Clothing making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Billionaire Boys Club cost?
Billionaire Boys Club's best seller, SMALL ARCH LOGO T-SHIRT - WHITE, sells £55.00 on bbcicecream.eu. 84% of the catalogue is in stock. Gravity does not track prices daily: check bbcicecream.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Billionaire Boys Club discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Billionaire Boys Club advertises on Facebook and Instagram and on Google, where its offers often run. Check bbcicecream.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Billionaire Boys Club?
Billionaire Boys Club sells on its own website, bbcicecream.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Billionaire Boys Club?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2005 according to LinkedIn, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Billionaire Boys Club doing well?
Yes. Gravity by Benchr estimates about 168,600 visits to bbcicecream.eu in September 2026, up 13% in a month and up 5% over three months. Billionaire Boys Club ranks #319 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Billionaire Boys Club use?
Gravity by Benchr identifies bbcicecream.eu as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Billionaire Boys Club spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Billionaire Boys Club on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Billionaire Boys Club ranks #319 of 19,668 by estimated traffic. Its closest competitors on the same market are Pro Club, Sporty & Rich, LRG Clothing, GENRAGE and Hoodrich. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Billionaire Boys Club.