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  5. The Beachwaver Co.

Brand page · Personal Care · United States

The Beachwaver Co. Top 5% worldwide Top 10% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
beachwaver.com·🇺🇸 Waukegan, United States· Shopify·Since 2011

The Beachwaver Co.: 42.8k visits a month, 156 active Meta ads, Gravity score 590.

The Beachwaver Co. — The Beachwaver Co. is a women-owned hair care brand that sells patented rotating curling irons and vegan hair care products including shampoos, conditioners, and styling accessories. In September 2026 beachwaver.com drew an estimated 42.8k visits, down 46% on the month before. It ranks #1,576 of 33,626 Personal Care brands in United States and holds a 2.7 Trustpilot rating over 405 reviews.

beachwaver.com@thebeachwaver 916kYouTube 13.6kFacebookLinkedIn 5.3kTrustpilot 2.7Meta Ad Library 156

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
42.8k
−46% vs. August 2026
Instagram followers
916k
6,927 posts · @thebeachwaver
Trustpilot
2.7
405 reviews · 38 in 12 months
Meta ads
156
active · on Google since 2026
Products
95%
in stock · 42 collections
Rank in United States
#1,576
of 33,626 in Personal Care
LinkedIn
5.3k
followers · 38 employees
Earned media value
€23.1k
per month, Instagram

Gravity score

590/ 1000 · 10 of 10 indicators rated
Brand Power689
Momentum220
Performance861

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

The Beachwaver Co. is a women-owned hair care brand that sells patented rotating curling irons and vegan hair care products including shampoos, conditioners, and styling accessories.

01 · Traffic

How much traffic The Beachwaver Co. gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The Beachwaver Co. drew an estimated 42.8k visits in September 2026, down 46% on the month before and down 66% over three months.

  • Worldwide#194,130of 4.5m sites · Top 5%
  • In United States#61,762of 1.2m sites · Top 10%
  • Personal Care, worldwide#9,915of 215,119 brands · Top 5%
  • Personal Care, United States#1,576of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

42.8k

estimated visits in September

1 mo ▼ −45.6%4 mo ▼ −66.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about The Beachwaver Co..

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The Beachwaver Co. holds 2.7 out of 5 on Trustpilot over 405 reviews, 38 of them in the last twelve months: 66% of customers give five stars and 30% one star. That volume places The Beachwaver Co. in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
2.7TrustScore · 405 reviews · 38 in 12 months
Top 20% review volume
5 ★66%
4 ★1%
3 ★1%
2 ★2%
1 ★30%

Hair Product Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What The Beachwaver Co. sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

The Beachwaver Co. sells on Shopify, 95% of its catalogue in stock. The best seller is Great Barrier Heat Protectant Hair Spray + Second Chance Dry Shampoo Bundle, at US$40.00, followed by Beachwaver B1 and Braid Balm Pre-Braid Prep.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care32%
Cosmetics19%
Necklaces5%
Clothing Tops5%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care56%
Clothing10%
Jewelry5%
Clothing Accessories5%
Linens & Bedding4%

The dominant category places The Beachwaver Co. in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
42% of the catalogue
In stock
95%
Upper price quartile
US$74.00
Currency
USD

05 · Influencers

Who talks about The Beachwaver Co..

The creators who tag @thebeachwaver on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @thebeachwaver on Instagram, led by Sarah Potempa (157k followers, 2.0% engagement).

Influencersaccounts tagging @thebeachwaver · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSarah Potempa@sarahpotempa · 🇺🇸 USBeauty cosmetics skincare Creator157k2.0%11Tagged @thebeachwaver
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who The Beachwaver Co. competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The Beachwaver Co. among Personal Care brands in United States. The closest is Just Nutritive, then OrréNaturals, Hanz de Fuko, VEGAMOUR, COCOTIQUE, Eufora.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Just Nutritivejustnutritive.com
OrréNaturalsorrenaturals.com
Hanz de Fukohanzdefuko.com
VEGAMOURvegamour.com
COCOTIQUEcocotique.com
Euforaeufora.net
Competitors Gravity finds for The Beachwaver Co.. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The Beachwaver Co. with Just Nutritive

07 · Company

The company behind The Beachwaver Co..

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The Beachwaver Co. is a company based in Waukegan, United States, founded in 2010 according to LinkedIn, on a domain registered in March 2011. It employs about 38 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Waukegan
Founded
2010, per LinkedIn
Domain registered
15 Mar 2011
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
38 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
beachwaver.com · Shopify · USD
Catalogue
42 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The Beachwaver Co.

What people ask Google about The Beachwaver Co..

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The Beachwaver Co. legit?

According to Gravity by Benchr, The Beachwaver Co. is a brand based in Waukegan, United States: its website has existed since March 2011, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 916,394 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

The Beachwaver Co. reviews: is it worth it?

Customers rate The Beachwaver Co. 2.7 out of 5 on Trustpilot over 405 reviews, 38 of them in the last twelve months: 66% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does The Beachwaver Co. sell?

The Beachwaver Co. is a women-owned hair care brand that sells patented rotating curling irons and vegan hair care products including shampoos, conditioners, and styling accessories. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is The Beachwaver Co. expensive?

The Beachwaver Co.'s best seller, Great Barrier Heat Protectant Hair Spray + Second Chance Dry Shampoo Bundle, sells US$40.00 on beachwaver.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check beachwaver.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a The Beachwaver Co. discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: The Beachwaver Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check beachwaver.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy The Beachwaver Co.?

The Beachwaver Co. sells on its own website, beachwaver.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind The Beachwaver Co.?

Gravity by Benchr records a company based in Waukegan, United States, founded in 2010 according to LinkedIn, on a domain registered in 2011, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is The Beachwaver Co. doing well?

Not at the moment. Gravity by Benchr estimates about 42,800 visits to beachwaver.com in September 2026, down 46% in a month and down 66% over three months. The Beachwaver Co. ranks #1,576 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does The Beachwaver Co. use?

Gravity by Benchr identifies beachwaver.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

What is The Beachwaver Co.'s ad budget?

Gravity by Benchr does not publish a spend figure for The Beachwaver Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, The Beachwaver Co. ranks #1,576 of 33,626 by estimated traffic. Its closest competitors on the same market are Just Nutritive, OrréNaturals, Hanz de Fuko, VEGAMOUR and COCOTIQUE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Beachwaver Co..