Brand page · Personal Care · United States
Beautyblender: 42.7K visits a month, 24 active Meta ads, Gravity score 551.
Beautyblender — Beautyblender is a beauty brand that sells makeup sponges, blenders, cleansers, and tools. The brand is known for its iconic edgeless makeup sponges that provide a seamless, airbrushed finish. In September 2026 beautyblender.com drew an estimated 42.7K visits, down 32% on the month before. It ranks #1,580 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Beautyblender is a beauty brand that sells makeup sponges, blenders, cleansers, and tools. The brand is known for its iconic edgeless makeup sponges that provide a seamless, airbrushed finish.
01 · Traffic
How much traffic Beautyblender gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Beautyblender drew an estimated 42.7K visits in September 2026, down 32% on the month before and down 60% over three months.
- Worldwide#194,589of 4.5M sites · Top 5%
- In United States#61,900of 1.2M sites · Top 10%
- Personal Care, worldwide#9,938of 215,119 brands · Top 5%
- Personal Care, United States#1,580of 33,626 brands · Top 5%
42.7K
estimated visits in September
1 mo ▼ −31.6%4 mo ▼ −59.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Beautyblender.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Beautyblender holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Beauty Supply Store Cosmetics and Perfumes Supplier Cosmetics Store Cosmetic Products Manufacturer Cosmetics Industry Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Beautyblender sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Beautyblender sells on Shopify, 90% of its catalogue in stock. The best seller is Beautyblender® Original Makeup Sponge, at US$20.00, followed by Beautyblender® Pro Makeup Sponge and Besties Glitter Blend & Cleanse 4-Piece Starter Set.
#1Beautyblender® Original Makeup SpongeBeautyblenderUS$20.00In stock
#2Beautyblender® Pro Makeup SpongeBeautyblenderUS$20.00In stock
#3Besties Glitter Blend & Cleanse 4-Piece Starter SetBeautyblenderUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Beautyblender in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 92% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$29.25
- Currency
- USD
04 · Ads
What Beautyblender is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Beautyblender runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2025 (image, text, video).
Flawless ApplicationBeautyblender6 Oct 2026image
BeautyblenderBeautyblender6 Oct 2026image
The Beautyblender® Makeup Sponge - NudeBeautyblender6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026READEEMIING BEAUTY INCverified
Text ad20 Oct 2026READEEMIING BEAUTY INCverified
Text ad20 Oct 2026READEEMIING BEAUTY INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Beautyblender.
The creators who tag @beautyblender on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beautyblender on Instagram, led by Felicia Lewis | Makeup (32.8K followers, 12.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFelicia Lewis | Makeup@felicialewisxo · 🇺🇸 US | Beauty cosmetics skincare Creator | 32.8K | 12.5% | 12 | Tagged @beautyblender |
06 · Competitors according to Gravity
Who Beautyblender competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Beautyblender among Personal Care brands in United States. The closest is numbuzin, then DE'LANCI, Lilly Lashes, Dear, Klairs, Dolly Beauty, Blue Lizard® Australian Sunscreen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| numbuzinus.numbuzin.com | |||||||
| DE'LANCIdelanci.com | |||||||
| Lilly Lasheslillylashes.com | |||||||
| Dear, Klairsklairs.com | |||||||
| Dolly Beautydollybeauty.com | |||||||
| Blue Lizard® Australian Sunscreenbluelizardsunscreen.com |
07 · Company
The company behind Beautyblender.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Beautyblender is a company based in Bethlehem, United States, founded in 2003 according to LinkedIn, on a domain registered in June 2003. It employs about 56 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Bethlehem
- Founded
- 2003, per LinkedIn
- Domain registered
- 20 Jun 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beautyblender.com · Shopify · USD
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Beautyblender
What people ask Google about Beautyblender.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Beautyblender a legit company?
According to Gravity by Benchr, Beautyblender is a brand based in Bethlehem, United States: its website has existed since June 2003, it sells on a Shopify store, it employs 56 people on LinkedIn, it has 2,937,316 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Beautyblender?
Beautyblender is a beauty brand that sells makeup sponges, blenders, cleansers, and tools. The brand is known for its iconic edgeless makeup sponges that provide a seamless, airbrushed finish. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Beautyblender cost?
Beautyblender's best seller, Beautyblender® Original Makeup Sponge, sells US$20.00 on beautyblender.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check beautyblender.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Beautyblender promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Beautyblender advertises on Facebook and Instagram and on Google, where its offers often run. Check beautyblender.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Beautyblender?
Beautyblender sells on its own website, beautyblender.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Beautyblender?
Gravity by Benchr records a company based in Bethlehem, United States, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 56 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Beautyblender doing well?
Not at the moment. Gravity by Benchr estimates about 42,700 visits to beautyblender.com in September 2026, down 32% in a month and down 60% over three months. Beautyblender ranks #1,580 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Beautyblender use?
Gravity by Benchr identifies beautyblender.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Beautyblender spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Beautyblender on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Beautyblender ranks #1,580 of 33,626 by estimated traffic. Its closest competitors on the same market are numbuzin, DE'LANCI, Lilly Lashes, Dear, Klairs, Dolly Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beautyblender.