Brand page · Personal Care · United States
DE'LANCI: 45.3K visits a month, 56 active Meta ads, Gravity score 645.
DE'LANCI — DE'LANCI Cosmetics is a makeup brand that sells lip mud, eyeshadow, and other beauty products. The brand offers cruelty-free makeup that sets matte without drying and is made for real lips. In September 2026 delanci.com drew an estimated 45.3K visits, down 51% on the month before. It ranks #1,507 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DE'LANCI Cosmetics is a makeup brand that sells lip mud, eyeshadow, and other beauty products. The brand offers cruelty-free makeup that sets matte without drying and is made for real lips.
01 · Traffic
How much traffic DE'LANCI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DE'LANCI drew an estimated 45.3K visits in September 2026, down 51% on the month before and up 183% over three months.
- Worldwide#185,172of 4.5M sites · Top 5%
- In United States#59,109of 1.2M sites · Top 10%
- Personal Care, worldwide#9,425of 215,119 brands · Top 5%
- Personal Care, United States#1,507of 33,626 brands · Top 5%
45.3K
estimated visits in September
1 mo ▼ −51.0%4 mo ▲ +183.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DE'LANCI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DE'LANCI holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Cosmetics Store Cosmetics and Perfumes Supplier Beauty Product Supplier Beauty Supply Store Beauty Products Wholesaler Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DE'LANCI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DE'LANCI sells on Shopify, 98% of its catalogue in stock. The best seller is DE’LANCI Alter Realm Shimmer Velvet Lip Gloss – Vegan Bold Gothic Shimmer, at US$25.99, followed by DE´LANCI Warcraft Illusion 15-Color Red & Black Pigment Eyeshadow Palette and DE'LANCI Alter Realm Lip Gloss - N01 Fallen Angel.
#1DE’LANCI Alter Realm Shimmer Velvet Lip Gloss – Vegan Bold Gothic ShimmerDE'LANCIUS$25.99In stock
#2DE´LANCI Warcraft Illusion 15-Color Red & Black Pigment Eyeshadow PaletteDE'LANCIUS$25.99In stock
#3DE'LANCI Alter Realm Lip Gloss - N01 Fallen AngelDE'LANCIUS$25.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DE'LANCI in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 87% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$25.99
- Currency
- USD
04 · Ads
What DE'LANCI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DE'LANCI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
DE'LANCI 24 Color UV Blacklight Aurora Glow Neon Makeup Palette Glow in the DarkDe'lanci Cosmetics Inc6 Oct 2026image
Enter the Alter Realm — Now $25.99De'lanci Cosmetics Inc2 Oct 2026image
The perfect vampy lip 🦇 tried out @delancibeautyofficial for the first time and I'm obsessed! 🔥🔥De'lanci Cosmetics Inc1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about DE'LANCI.
The creators who tag @delancibeautyofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @delancibeautyofficial on Instagram, led by shane steven (63.4K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| sshane steven@shanestevennn · INTL | Beauty cosmetics skincare Creator | 63.4K | 1.1% | 6 | Tagged @delancibeautyofficial |
06 · Competitors according to Gravity
Who DE'LANCI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DE'LANCI among Personal Care brands in United States. The closest is Beautyblender, then Magic Perfume, STATIC NAILS, numbuzin, Versed, Nail Reformation.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beautyblenderbeautyblender.com | |||||||
| Magic Perfumemagicperfume.co | |||||||
| STATIC NAILSstaticnails.com | |||||||
| numbuzinus.numbuzin.com | |||||||
| Versedversedskin.com | |||||||
| Nail Reformationnailreformation.com |
07 · Company
The company behind DE'LANCI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DE'LANCI is a company based in Chino, United States, on a domain registered in April 2018.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chino
- Founded
- Data not available
- Domain registered
- 2 Apr 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- delanci.com · Shopify · USD
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DE'LANCI
What people ask Google about DE'LANCI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DE'LANCI legit?
According to Gravity by Benchr, DE'LANCI is a brand based in Chino, United States: its website has existed since April 2018, it sells on a Shopify store, it has 142,487 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is DE'LANCI known for?
DE'LANCI Cosmetics is a makeup brand that sells lip mud, eyeshadow, and other beauty products. The brand offers cruelty-free makeup that sets matte without drying and is made for real lips. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DE'LANCI cost?
DE'LANCI's best seller, DE’LANCI Alter Realm Shimmer Velvet Lip Gloss – Vegan Bold Gothic Shimmer, sells US$25.99 on delanci.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check delanci.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
DE'LANCI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DE'LANCI advertises on Facebook and Instagram, where its offers often run. Check delanci.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy DE'LANCI?
DE'LANCI sells on its own website, delanci.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind DE'LANCI?
Gravity by Benchr records a company based in Chino, United States, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DE'LANCI growing?
Yes. Gravity by Benchr estimates about 45,300 visits to delanci.com in September 2026, down 51% in a month and up 183% over three months. DE'LANCI ranks #1,507 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DE'LANCI use?
Gravity by Benchr identifies delanci.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DE'LANCI's ad budget?
Gravity by Benchr does not publish a spend figure for DE'LANCI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, DE'LANCI ranks #1,507 of 33,626 by estimated traffic. Its closest competitors on the same market are Beautyblender, Magic Perfume, STATIC NAILS, numbuzin, Versed. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DE'LANCI.