Brand page · Clothing · United States
bebe: 226K visits a month, 131 active Meta ads, Gravity score 501.
bebe — Bebe is a women's fashion brand that sells chic and contemporary clothing including stylish dresses, trendy jumpsuits, and cute tops for every occasion. In September 2026 bebe.com drew an estimated 226K visits, down 6% on the month before. It ranks #642 of 97,158 Clothing brands in United States and holds a 1.8 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bebe is a women's fashion brand that sells chic and contemporary clothing including stylish dresses, trendy jumpsuits, and cute tops for every occasion.
01 · Traffic
How much traffic bebe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
bebe drew an estimated 226K visits in September 2026, down 6% on the month before and down 28% over three months.
- Worldwide#47,331of 4.5M sites · Top 5%
- In United States#15,474of 1.2M sites · Top 5%
- Clothing, worldwide#4,239of 459,295 brands · Top 1%
- Clothing, United States#642of 97,158 brands · Top 1%
226K
estimated visits in September
1 mo ▼ −5.6%4 mo ▼ −28.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about bebe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
bebe holds 1.8 out of 5 on Trustpilot over 22 reviews, 5 of them in the last twelve months: 23% of customers give five stars and 77% one star. That volume places bebe in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What bebe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
bebe sells on Shopify, 55% of its catalogue in stock. The best seller is Satiny High Waist Leggings, at US$50.99, followed by Vegan Leather Midi Dress and Lace Inset Midi Dress.
#1Satiny High Waist LeggingsbebeUS$50.99In stock
#2Vegan Leather Midi DressbebeUS$22.99In stock
#3Lace Inset Midi DressbebeUS$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places bebe in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 4% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$71.99
- Currency
- USD
04 · Ads
What bebe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
bebe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Casual? Not when I have this Bebe dress in my closet 😍🫒🍸🍂 #bebebabebebe8 Oct 2026video
bebebebe8 Oct 2026image
bebebebe8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026posab llcverified
Text ad20 Oct 2026posab llcverified
Text ad20 Oct 2026posab llcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about bebe.
The creators who tag @bebe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bebe on Instagram, led by Yaneisy Armas (197K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYaneisy Armas@yane_fit · 🇺🇸 US | Fashion style luxury Creator | 197K | 1.1% | 7 | Tagged @bebe |
06 · Competitors according to Gravity
Who bebe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for bebe among Clothing brands in United States. The closest is Sdjcty, then Emprada, apricotonline.co.uk, Yumi, Murci, Beginning Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sdjctysdjcty.com | |||||||
| Empradaemprada.com | |||||||
| apricotonline.co.ukapricotonline.co.uk | |||||||
| Yumiyumi.co.uk | |||||||
| Murcimurci.co.uk | |||||||
| Beginning Boutiquebeginningboutique.com.au |
07 · Company
The company behind bebe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
bebe is a company based in Houston, United States, founded in 1976 according to LinkedIn, on a domain registered in October 1995. It employs about 1,294 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Houston
- Founded
- 1976, per LinkedIn
- Domain registered
- 28 Oct 1995
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,294 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bebe.com · Shopify · USD
- Catalogue
- 208 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about bebe
What people ask Google about bebe.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is bebe a legit company?
According to Gravity by Benchr, bebe is a brand based in Houston, United States: its website has existed since October 1995, it sells on a Shopify store, it employs 1,294 people on LinkedIn, it has 671,616 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
bebe reviews
Customers rate bebe 1.8 out of 5 on Trustpilot over 22 reviews, 5 of them in the last twelve months: 23% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is bebe known for?
Bebe is a women's fashion brand that sells chic and contemporary clothing including stylish dresses, trendy jumpsuits, and cute tops for every occasion. Gravity by Benchr classifies it under Clothing, with Dresses making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does bebe cost?
bebe's best seller, Satiny High Waist Leggings, sells US$50.99 on bebe.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check bebe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does bebe have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: bebe advertises on Facebook and Instagram and on Google, where its offers often run. Check bebe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy bebe?
bebe sells on its own website, bebe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns bebe?
Gravity by Benchr records a company based in Houston, United States, founded in 1976 according to LinkedIn, on a domain registered in 1995, with 1,294 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is bebe doing well?
Not at the moment. Gravity by Benchr estimates about 225,600 visits to bebe.com in September 2026, down 6% in a month and down 28% over three months. bebe ranks #642 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does bebe use?
Gravity by Benchr identifies bebe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does bebe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for bebe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, bebe ranks #642 of 97,158 by estimated traffic. Its closest competitors on the same market are Sdjcty, Emprada, apricotonline.co.uk, Yumi, Murci. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with bebe.