Brand page · Clothing · United Kingdom
Yumi: 122K visits a month, 63 active Meta ads, Gravity score 392.
Yumi — Yumi is an independent London-based womenswear brand that sells trend-inspired clothing with distinctive prints, bold color palettes and contemporary silhouettes. In September 2026 yumi.co.uk drew an estimated 122K visits, up 31% on the month before. It ranks #434 of 19,668 Clothing brands in United Kingdom and holds a 3.8 Trustpilot rating over 6,102 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Yumi is an independent London-based womenswear brand that sells trend-inspired clothing with distinctive prints, bold color palettes and contemporary silhouettes.
01 · Traffic
How much traffic Yumi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yumi drew an estimated 122K visits in September 2026, up 31% on the month before and down 20% over three months.
- Worldwide#79,141of 4.5M sites · Top 5%
- In United Kingdom#4,070of 192K sites · Top 5%
- Clothing, worldwide#7,458of 459,295 brands · Top 5%
- Clothing, United Kingdom#434of 19,668 brands · Top 5%
122K
estimated visits in September
1 mo ▲ +31.3%4 mo ▼ −19.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yumi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yumi holds 3.8 out of 5 on Trustpilot over 6,102 reviews, 43 of them in the last twelve months: 63% of customers give five stars and 17% one star. That volume places Yumi in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, Yumi scores 2.6 over 23 reviews.
Clothing Store Plus Size Clothing Store Shoe Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yumi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Yumi sells on Shopify, 97% of its catalogue in stock. The best seller is ProtectMyOrder, at £0.79–£30.00, followed by Mela Blue Floral Wrap Over Dipped Hem Midi Dress and Yumi Navy Butterfly Print Dip Hem Midi Wrap Dress.
#1ProtectMyOrderYumi£0.79–£30.00In stock
#2Mela Blue Floral Wrap Over Dipped Hem Midi DressYumi£45.00In stock
#3Yumi Navy Butterfly Print Dip Hem Midi Wrap DressYumi£36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Yumi in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 22% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$79.41
- Currency
- GBP
04 · Ads
What Yumi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yumi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Explore New In 🤍Yumi6 Oct 2026video
Yumi6 Oct 2026video
New Season, Bold Style 🍂Yumi5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Yumi International Ltdverified
Text ad20 Oct 2026Yumi International Ltdverified
Text ad20 Oct 2026Yumi International Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yumi.
The creators who tag @official_yumi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @official_yumi on Instagram, led by 🇵🇹 Visit, Explore and Discover Algarve, Portugal (41.3K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🇵🇹 Visit, Explore and Discover Algarve, Portugal@visit.algarve.portugal · 🇵🇹 PT | Travel tourism exploration Creator | 41.3K | 1.4% | 1 | Tagged @official_yumi |
06 · Competitors according to Gravity
Who Yumi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yumi among Clothing brands in United Kingdom. The closest is AYM, then self-portrait, Udel NY, modapinay.com, formalityfashion.com, Zalsqa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AYMaym-studio.com | |||||||
| self-portraitself-portrait.com | |||||||
| Udel NYudelny.com | |||||||
| modapinay.commodapinay.com | |||||||
| formalityfashion.comformalityfashion.com | |||||||
| Zalsqazalsqa.eu |
07 · Company
The company behind Yumi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yumi is a company based in United Kingdom, on a domain registered in July 2006. It employs about 58 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 1 Jul 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 58 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yumi.co.uk · Shopify · GBP
- Catalogue
- 119 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yumi
What people ask Google about Yumi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yumi a legit company?
According to Gravity by Benchr, Yumi is a brand based in United Kingdom: its website has existed since July 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 58 people on LinkedIn, it has 28,952 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Yumi reviews
Customers rate Yumi 3.8 out of 5 on Trustpilot over 6,102 reviews, 43 of them in the last twelve months: 63% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Yumi scores 2.6 over 23 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Yumi sell?
Yumi is an independent London-based womenswear brand that sells trend-inspired clothing with distinctive prints, bold color palettes and contemporary silhouettes. Gravity by Benchr classifies it under Clothing, with Dresses making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Yumi expensive?
Yumi's best seller, ProtectMyOrder, sells from £0.79 to £30.00 on yumi.co.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check yumi.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Yumi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yumi advertises on Facebook and Instagram and on Google, where its offers often run. Check yumi.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Yumi?
Yumi sells on its own website, yumi.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Yumi?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2006, with 58 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Yumi growing?
Not at the moment. Gravity by Benchr estimates about 122,300 visits to yumi.co.uk in September 2026, up 31% in a month and down 20% over three months. Yumi ranks #434 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yumi use?
Gravity by Benchr identifies yumi.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Yumi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Yumi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Yumi ranks #434 of 19,668 by estimated traffic. Its closest competitors on the same market are AYM, self-portrait, Udel NY, modapinay.com, formalityfashion.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yumi.