Brand page · Linens & Bedding · United Kingdom
Bedfolk: 89.6k visits a month, 141 active Meta ads, Gravity score 670.
Bedfolk — Bedfolk is a bedding company that sells soft and comfortable bedding essentials to help people wind down well. In September 2026 bedfolk.com drew an estimated 89.6k visits, up 33% on the month before. It ranks #40 of 1,256 Linens & Bedding brands in United Kingdom and holds a 4.6 Trustpilot rating over 283 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 66 peers: Linens & Bedding brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bedfolk is a bedding company that sells soft and comfortable bedding essentials to help people wind down well.
01 · Traffic
How much traffic Bedfolk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bedfolk drew an estimated 89.6k visits in September 2026, up 33% on the month before and up 47% over three months.
- Worldwide#102,990of 4.5m sites · Top 5%
- In United Kingdom#5,349of 192k sites · Top 5%
- Linens & Bedding, worldwide#499of 24,680 brands · Top 5%
- Linens & Bedding, United Kingdom#40of 1,256 brands · Top 5%
89.6k
estimated visits in September
1 mo ▲ +32.9%4 mo ▲ +46.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bedfolk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bedfolk holds 4.6 out of 5 on Trustpilot over 283 reviews, 71 of them in the last twelve months: 88% of customers give five stars and 5% one star. That volume places Bedfolk in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bedfolk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bedfolk sells on Shopify, 92% of its catalogue in stock. The best seller is Bedding Swatches, at £2.00, followed by The Down Alternative Pillow and Linen Pillowcase Pair - Clay.
#2Bedding SwatchesBedfolk£2.00In stock
#3The Down Alternative PillowBedfolk£60.00–£90.00In stock
Linen Pillowcase Pair - ClayBedfolk£40.00–£70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bedfolk in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 99% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$152.21
- Currency
- GBP
04 · Ads
What Bedfolk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bedfolk runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
It starts with the bed.Bedfolk7 Oct 2026video
Irresistibly soft.Bedfolk7 Oct 2026video
Dive into pure luxuryBedfolk7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bedfolk Limitedverified
Text ad20 Oct 2026Bedfolk Limitedverified
Text ad20 Oct 2026Bedfolk Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bedfolk.
The creators who tag @bedfolk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bedfolk on Instagram, led by Ellie Beatrice Joslin (441k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEllie Beatrice Joslin@missjoslin · 🇬🇧 GB | Parenting family Creator | 441k | 3.2% | 1 | Tagged @bedfolk |
06 · Competitors according to Gravity
Who Bedfolk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bedfolk among Linens & Bedding brands in United Kingdom. The closest is Jasper Conran, then Talatex, Lost Loom, Brightr, Luxurier, Holsper.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jasper Conranjasperconran.com | |||||||
| Talatextalatex.com | |||||||
| Lost Loomlostloom.com | |||||||
| Brightrbrightrsleep.com | |||||||
| Luxurierluxurier.co | |||||||
| Holsperholsper.com |
07 · Company
The company behind Bedfolk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bedfolk is a company based in Cheltenham, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in October 2017. It employs about 12 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Cheltenham
- Founded
- 2018, per LinkedIn
- Domain registered
- 22 Oct 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bedfolk.com · Shopify · GBP
- Catalogue
- 229 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bedfolk
What people ask Google about Bedfolk.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bedfolk a legit company?
According to Gravity by Benchr, Bedfolk is a brand based in Cheltenham, United Kingdom: its website has existed since October 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 80,763 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bedfolk reviews: is it worth it?
Customers rate Bedfolk 4.6 out of 5 on Trustpilot over 283 reviews, 71 of them in the last twelve months: 88% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bedfolk sell?
Bedfolk is a bedding company that sells soft and comfortable bedding essentials to help people wind down well. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Bedfolk expensive?
Bedfolk's best seller, Bedding Swatches, sells £2.00 on bedfolk.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check bedfolk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Bedfolk have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bedfolk advertises on Facebook and Instagram and on Google, where its offers often run. Check bedfolk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bedfolk?
Bedfolk sells on its own website, bedfolk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bedfolk?
Gravity by Benchr records a company based in Cheltenham, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 12 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bedfolk growing?
Yes. Gravity by Benchr estimates about 89,600 visits to bedfolk.com in September 2026, up 33% in a month and up 47% over three months. Bedfolk ranks #40 of 1,256 Linens & Bedding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bedfolk use?
Gravity by Benchr identifies bedfolk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bedfolk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bedfolk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United Kingdom?
Among Linens & Bedding brands in United Kingdom in the Gravity by Benchr index, Bedfolk ranks #40 of 1,256 by estimated traffic. Its closest competitors on the same market are Jasper Conran, Talatex, Lost Loom, Brightr and Luxurier. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bedfolk.