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Brand page · Clothing

BELDONA Top 5% worldwide Top 5% in Clothing
beldona.com· Salesforce_commerce·Since 2003

BELDONA: 53.3k visits a month, 2 active Meta ads.

BELDONA — Beldona AG is a Swiss underwear company that sells lingerie, swimwear, and loungewear for women. In September 2026 beldona.com drew an estimated 53.3k visits, down 20% on the month before. It ranks #27 of 1,159 Clothing brands and holds a 1.7 Trustpilot rating over 23 reviews.

beldona.com@itsbeldona 13.8kLinkedIn 2.2kTrustpilot 1.7Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
53.3k
−20% vs. August 2026
Instagram followers
13.8k
2,880 posts · @itsbeldona
Trustpilot
1.7
23 reviews · 16 in 12 months
Meta ads
2
active · on Google since 2022
Products
—
Data not available
Rank in Switzerland
#27
of 1,159 in Clothing
LinkedIn
2.2k
followers · 136 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Beldona AG is a Swiss underwear company that sells lingerie, swimwear, and loungewear for women.

01 · Traffic

How much traffic BELDONA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BELDONA drew an estimated 53.3k visits in September 2026, down 20% on the month before and down 31% over three months.

  • Worldwide#160,894of 4.5m sites · Top 5%
  • In Switzerland#747of 26.5k sites · Top 5%
  • Clothing, worldwide#15,542of 459,295 brands · Top 5%
  • Clothing, Switzerland#27of 1,159 brands · Top 5%
Monthly visitssource Sept 2026

53.3k

estimated visits in September

1 mo ▼ −19.6%4 mo ▼ −30.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about BELDONA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BELDONA holds 1.7 out of 5 on Trustpilot over 23 reviews, 16 of them in the last twelve months: 9% of customers give five stars and 91% one star. That volume places BELDONA in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.7TrustScore · 23 reviews · 16 in 12 months
Top 50% review volume
5 ★9%
4 ★0%
3 ★0%
2 ★0%
1 ★91%

Women's Clothing Store Clothing Store Lingerie Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What BELDONA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read BELDONA's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing96%
Apparel & Accessories1%
Jewelry0%

The dominant category places BELDONA in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about BELDONA.

The creators who tag @itsbeldona on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @itsbeldona on Instagram, led by @basicela_ (42k followers, 3.4% engagement).

Influencersaccounts tagging @itsbeldona · Instagram
AccountProfileFollowersEngagementTagsRelationship
bbasicela_@basicela_ · 🇵🇭 PHFashion style luxury Creator42k3.4%1Tagged @itsbeldona
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who BELDONA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BELDONA among Clothing brands. The closest is Bride, then Comfort, Intimorosa, HARTLEYS, JeansDean, rigbyandpeller.com.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bridebrideandco.co.za
Comfortcomfort.com.gr
Intimorosaintimorosa.com
HARTLEYShartleys.co.nz
JeansDeanjeansdean.ru
rigbyandpeller.comrigbyandpeller.com
Competitors Gravity finds for BELDONA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BELDONA with Bride

07 · Company

The company behind BELDONA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BELDONA is an e-commerce brand, founded in 1955 according to LinkedIn, on a domain registered in October 2003. It employs about 136 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1955, per LinkedIn
Domain registered
26 Oct 2003
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
136 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
beldona.com · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BELDONA

What people ask Google about BELDONA.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BELDONA legit or a scam?

According to Gravity by Benchr, BELDONA is a brand: its website has existed since October 2003, it sells on a Salesforce_commerce store, it employs 136 people on LinkedIn, it has 13,843 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about BELDONA?

Customers rate BELDONA 1.7 out of 5 on Trustpilot over 23 reviews, 16 of them in the last twelve months: 9% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is BELDONA known for?

Beldona AG is a Swiss underwear company that sells lingerie, swimwear, and loungewear for women. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

BELDONA promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: BELDONA advertises on Facebook and Instagram and on Google, where its offers often run. Check beldona.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy BELDONA?

BELDONA sells on its own website, beldona.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind BELDONA?

Gravity by Benchr records a company, founded in 1955 according to LinkedIn, on a domain registered in 2003, with 136 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is BELDONA doing well?

Not at the moment. Gravity by Benchr estimates about 53,300 visits to beldona.com in September 2026, down 20% in a month and down 31% over three months. BELDONA ranks #27 of 1,159 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does BELDONA use?

Gravity by Benchr identifies beldona.com as a Salesforce_commerce store. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records.

How much does BELDONA spend on Meta ads?

Gravity by Benchr does not publish a spend figure for BELDONA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, BELDONA ranks #27 of 1,159 by estimated traffic. Its closest competitors on the same market are Bride, Comfort, Intimorosa, HARTLEYS and JeansDean. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BELDONA.