Brand page

Belk® Top 1% worldwide
belk.com·Since 1996

Belk®: 12M visits a month, 419 active Meta ads.

Belk® — Belk is a Charlotte-based department store that sells clothing, handbags, jewelry, beauty products, and home goods. In September 2026 belk.com drew an estimated 12M visits, down 15% on the month before.

belk.com@belk 199KLinkedIn 126KTrustpilot 1.9Meta Ad Library 419

Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026

Estimated traffic
12M
−15% vs. August 2026
Instagram followers
199K
4,130 posts · @belk
Trustpilot
1.9
499 reviews · 108 in 12 months
Meta ads
419
active
Products
—
Data not available
Rank in —
—
Data not available
LinkedIn
126K
followers · 13,033 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Belk is a Charlotte-based department store that sells clothing, handbags, jewelry, beauty products, and home goods.

01 · Traffic

How much traffic Belk® gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Belk® drew an estimated 12M visits in September 2026, down 15% on the month before and up 2% over three months.

  • Worldwide#1,564of 4.5M sites · Top 1%
  • In United States#587of 1.2M sites · Top 1%
  • Category, worldwide—Data not available
  • Category, United States—Data not available
Monthly visitssource Sept 2026

12M

estimated visits in September

1 mo ▼ −14.7%4 mo ▲ +2.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Belk®.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Belk® holds 1.9 out of 5 on Trustpilot over 499 reviews, 108 of them in the last twelve months: 15% of customers give five stars and 75% one star. That volume places Belk® in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.9TrustScore · 499 reviews · 108 in 12 months
Top 20% review volume
5 ★15%
4 ★2%
3 ★2%
2 ★6%
1 ★75%

Clothing Store Women's Clothing Store Children's Clothing Store Men's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Belk® sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Belk®'s catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixData not available

Data not available

The dominant category places Belk® in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Belk®.

The creators who tag @belk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @belk on Instagram, led by lonna & lilly (27.7K followers, 0.0% engagement).

Influencersaccounts tagging @belk · Instagram
AccountProfileFollowersEngagementTagsRelationship
llonna & lilly@lonna_and_lilly · 🇺🇸 USFashion style luxury Creator27.7K0.0%8Tagged @belk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Belk® competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Belk®. The closest is bloomingdales.com, then Bloomingdale's, neimanmarcus.com, nordstrom.com, jcpenney.com, MYER.

Competitorssimilarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
bloomingdales.combloomingdales.com
Bloomingdale'sbloomingdales.com.kw
neimanmarcus.comneimanmarcus.com
nordstrom.comnordstrom.com
jcpenney.comjcpenney.com
MYERmyer.com.au
Competitors Gravity finds for Belk®. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Belk® with bloomingdales.com

07 · Company

The company behind Belk®.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Belk® is an e-commerce brand, founded in 1888 according to LinkedIn, on a domain registered in February 1996. It employs about 13,033 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1888, per LinkedIn
Domain registered
27 Feb 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
13,033 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
belk.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Belk®

What people ask Google about Belk®.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Belk® legit?

According to Gravity by Benchr, Belk® is a brand: its website has existed since February 1996, it employs 13,033 people on LinkedIn, it has 198,680 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Belk® reviews

Customers rate Belk® 1.9 out of 5 on Trustpilot over 499 reviews, 108 of them in the last twelve months: 15% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Belk®?

Belk is a Charlotte-based department store that sells clothing, handbags, jewelry, beauty products, and home goods. Source: Gravity by Benchr product classification.

Is there a Belk® discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Belk® advertises on Facebook and Instagram, where its offers often run. Check belk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Belk®?

Gravity by Benchr records a company, founded in 1888 according to LinkedIn, on a domain registered in 1996, with 13,033 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Belk® growing?

Yes. Gravity by Benchr estimates about 12,045,100 visits to belk.com in September 2026, down 15% in a month and up 2% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

What is Belk®'s ad budget?

Gravity by Benchr does not publish a spend figure for Belk® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Belk®.