Brand page · Clothing · United States
JCPenney: 26.8M visits a month, 172 active Meta ads.
JCPenney — JCPenney is an American retailer that sells clothing, shoes, home decor, jewelry, and beauty products for the whole family. In September 2026 jcpenney.com drew an estimated 26.8M visits, down 11% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 1.8 Trustpilot rating over 1,731 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
JCPenney is an American retailer that sells clothing, shoes, home decor, jewelry, and beauty products for the whole family.
01 · Traffic
How much traffic JCPenney gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JCPenney drew an estimated 26.8M visits in September 2026, down 11% on the month before and up 9% over three months.
- Worldwide#804of 4.5M sites · Top 1%
- In United States#333of 1.2M sites · Top 1%
- Clothing, worldwide#44of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
26.8M
estimated visits in September
1 mo ▼ −11.3%4 mo ▲ +8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JCPenney.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JCPenney holds 1.8 out of 5 on Trustpilot over 1,731 reviews, 110 of them in the last twelve months: 11% of customers give five stars and 79% one star. That volume places JCPenney in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Bathroom Remodeler Jewelry Store Furniture Store Clothing Store Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JCPenney sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read JCPenney's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places JCPenney in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What JCPenney is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JCPenney runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since May 2024 (image, text, video).
JCPenneyJCPenney13 Oct 2026image
The best bedtime routine starts with soft PJs.JCPenney12 Oct 2026image
JCPenneyJCPenney12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026JCPenneyverified
Text ad19 Oct 2026JCPenneyverified
Text ad19 Oct 2026JCPenneyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JCPenney.
The creators who tag @jcpenney on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jcpenney on Instagram, led by Gloria Vanderbilt (53.3K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGloria Vanderbilt@gloriavanderbiltjeans · 🇺🇸 US | Fashion style luxury Creator | 53.3K | 0.0% | 7 | Tagged @jcpenney |
06 · Competitors according to Gravity
Who JCPenney competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JCPenney among Clothing brands in United States. The closest is macys.com, then davidjones.com, ahlens.se, fenwick.co.uk, galerieslafayette.com, bloomingdales.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| macys.commacys.com | |||||||
| davidjones.comdavidjones.com | |||||||
| ahlens.seahlens.se | |||||||
| fenwick.co.ukfenwick.co.uk | |||||||
| galerieslafayette.comgalerieslafayette.com | |||||||
| bloomingdales.combloomingdales.com |
07 · Company
The company behind JCPenney.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JCPenney is a company based in United States, founded in 1977 according to LinkedIn, on a domain registered in October 1993. It employs about 35,032 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1977, per LinkedIn
- Domain registered
- 13 Oct 1993
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35,032 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jcpenney.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JCPenney
What people ask Google about JCPenney.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JCPenney legit or a scam?
According to Gravity by Benchr, JCPenney is a brand based in United States: its website has existed since October 1993, it employs 35,032 people on LinkedIn, it has 940,081 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about JCPenney?
Customers rate JCPenney 1.8 out of 5 on Trustpilot over 1,731 reviews, 110 of them in the last twelve months: 11% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does JCPenney sell?
JCPenney is an American retailer that sells clothing, shoes, home decor, jewelry, and beauty products for the whole family. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
JCPenney promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: JCPenney advertises on Facebook and Instagram and on Google, where its offers often run. Check jcpenney.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns JCPenney?
Gravity by Benchr records a company based in United States, founded in 1977 according to LinkedIn, on a domain registered in 1993, with 35,032 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is JCPenney growing?
Yes. Gravity by Benchr estimates about 26,773,300 visits to jcpenney.com in September 2026, down 11% in a month and up 9% over three months. JCPenney ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is JCPenney's ad budget?
Gravity by Benchr does not publish a spend figure for JCPenney on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, JCPenney ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are macys.com, davidjones.com, ahlens.se, fenwick.co.uk, galerieslafayette.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JCPenney.