1. Gravity
  2. Rankings
  3. Apparel & Accessories
  4. Clothing
  5. Belle & Bloom

Brand page · Clothing · Australia

Belle & Bloom Top 5% worldwide Top 5% in Australia Top 5% in Clothing Top 5% in Clothing in Australia
belleandbloom.com·🇦🇺 McMahons Point, Australia· Shopify·Since 2011

Belle & Bloom traffic, ads & competitors 65.4k visits a month, 32 active Meta ads, Gravity score 400.

Belle & Bloom — Belle & Bloom is a Sydney-based brand specializing in genuine leather fashion items, creating trending yet timeless collections with high quality craftsmanship. In September 2026 belleandbloom.com drew an estimated 65.4k visits, down 39% on the month before. It ranks #488 of 12,275 Clothing brands in Australia and holds a 2.1 Trustpilot rating over 11 reviews.

belleandbloom.com@belleandbloomofficial 108kFacebookLinkedIn 407Trustpilot 2.1Meta Ad Library 32

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
65.4k
−39% vs. August 2026
Instagram followers
108k
4,529 posts · @belleandbloomofficial
Trustpilot
2.1
11 reviews · 10 in 12 months
Meta ads
32
active · on Google since 2024
Products
91%
in stock · 1,316 collections
Rank in Australia
#488
of 12,275 in Clothing
LinkedIn
407
followers · 18 employees
Earned media value
€2.1k
per month, Instagram

Gravity score

400/ 1000 · 10 of 10 indicators rated
Brand Power466
Momentum305
Performance430

Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Belle & Bloom is a Sydney-based brand specializing in genuine leather fashion items, creating trending yet timeless collections with high quality craftsmanship.

01 · Traffic

Belle & Bloom website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Belle & Bloom drew an estimated 65.4k visits in September 2026, down 39% on the month before and down 54% over three months.

  • Worldwide#135,181of 4.5m sites · Top 5%
  • In Australia#3,163of 105k sites · Top 5%
  • Clothing, worldwide#13,085of 459,295 brands · Top 5%
  • Clothing, Australia#488of 12,275 brands · Top 5%
Monthly visitssource Sept 2026

65.4k

estimated visits in September

1 mo ▼ −38.9%4 mo ▼ −53.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

Belle & Bloom reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Belle & Bloom holds 2.1 out of 5 on Trustpilot over 11 reviews, 10 of them in the last twelve months: 0% of customers give five stars and 91% one star.

Trustpilotread 20 Oct 2026
2.1TrustScore · 11 reviews · 10 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★9%
1 ★91%

Clothing Store Handbags Shop Bags and Luggage Store Fashion Accessories Store Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Belle & Bloom best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Belle & Bloom sells on Shopify, 91% of its catalogue in stock. The best seller is Ex-Boyfriend Wool Blend Jacket - Oat, at A$167.97, followed by Ex-Boyfriend Wool Blend Jacket - Sand and Walk This Way Wool Blend Oversized Coat - Beige.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Outerwear27%
Clothing Tops15%
Dresses11%
Handbags7%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing69%
Clothing Accessories10%
Shoes10%
Handbags, Wallets & Cases7%
Jewelry2%

The dominant category places Belle & Bloom in its comparison group.

Prices and ratingsstore data
Average rating
4.28 / 5
Rated products
35% of the catalogue
In stock
91%
Upper price quartile
US$117.14
Currency
AUD

05 · Influencers

Belle & Bloom influencers

The creators who tag @belleandbloomofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @belleandbloomofficial on Instagram, led by The Sales Girl (175k followers, 0.2% engagement).

Influencersaccounts tagging @belleandbloomofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
TThe Sales Girl@the.sales.girl · 🇺🇸 USFashion style luxury Creator175k0.2%1Tagged @belleandbloomofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Belle & Bloom competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Belle & Bloom among Clothing brands in Australia. The closest is Mestiza Filipina, then SAGE, Patagonia, Jody Just, LAEL, Parker & Stone.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Mestiza Filipinamestizafilipina.co
SAGEsageavenue.com.au
Patagoniapatagonia.com.au
Jody Justjodyjust.com
LAELlael.online
Parker & Stoneparkerandstone.com
Competitors Gravity finds for Belle & Bloom. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Belle & Bloom with Mestiza Filipina

07 · Company

Who is behind Belle & Bloom?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Belle & Bloom is a company based in McMahons Point, Australia, founded in 2010 according to LinkedIn, on a domain registered in February 2011. It employs about 18 people.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia · McMahons Point
Founded
2010, per LinkedIn
Domain registered
27 Feb 2011
Status
Operating
Employees
18 on LinkedIn
DistributionGravity index, Nov 2026
Own store
belleandbloom.com · Shopify · AUD
Catalogue
1,316 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Belle & Bloom

What people ask Google about Belle & Bloom.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Belle & Bloom legit?

According to Gravity by Benchr, Belle & Bloom is a brand based in McMahons Point, Australia: its website has existed since February 2011, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 108,279 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Belle & Bloom?

Customers rate Belle & Bloom 2.1 out of 5 on Trustpilot over 11 reviews, 10 of them in the last twelve months: 0% give five stars, 91% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Belle & Bloom known for?

Belle & Bloom is a Sydney-based brand specializing in genuine leather fashion items, creating trending yet timeless collections with high quality craftsmanship. Gravity by Benchr classifies it under Clothing, with Outerwear making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Belle & Bloom prices: how much is it?

Belle & Bloom's best seller, Ex-Boyfriend Wool Blend Jacket - Oat, sells A$167.97 on belleandbloom.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check belleandbloom.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Belle & Bloom promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Belle & Bloom advertises on Facebook and Instagram and on Google, where its offers often run. Check belleandbloom.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Belle & Bloom?

Belle & Bloom sells on its own website, belleandbloom.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Belle & Bloom?

Gravity by Benchr records a company based in McMahons Point, Australia, founded in 2010 according to LinkedIn, on a domain registered in 2011, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Belle & Bloom doing well?

Not at the moment. Gravity by Benchr estimates about 65,400 visits to belleandbloom.com in September 2026, down 39% in a month and down 54% over three months. Belle & Bloom ranks #488 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Belle & Bloom use?

Gravity by Benchr identifies belleandbloom.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Belle & Bloom spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Belle & Bloom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, Belle & Bloom ranks #488 of 12,275 by estimated traffic. Its closest competitors on the same market are Mestiza Filipina, SAGE, Patagonia, Jody Just and LAEL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Belle & Bloom.