Brand page · Personal Care · Italy
Bellissima: 87.9k visits a month, 33 active Meta ads, Gravity score 642.
Bellissima — Bellissima Imetec is a brand that sells professional hair styling tools and beauty products for hair care and styling. In September 2026 bellissima.com drew an estimated 87.9k visits, up 16% on the month before. It ranks #44 of 2,288 Personal Care brands in Italy and holds a 4.4 Trustpilot rating over 390 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bellissima Imetec is a brand that sells professional hair styling tools and beauty products for hair care and styling.
01 · Traffic
How much traffic Bellissima gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bellissima drew an estimated 87.9k visits in September 2026, up 16% on the month before and up 32% over three months.
- Worldwide#104,664of 4.5m sites · Top 5%
- In Italy#2,521of 138k sites · Top 5%
- Personal Care, worldwide#5,195of 215,119 brands · Top 5%
- Personal Care, Italy#44of 2,288 brands · Top 5%
87.9k
estimated visits in September
1 mo ▲ +15.9%4 mo ▲ +31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bellissima.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bellissima holds 4.4 out of 5 on Trustpilot over 390 reviews, 129 of them in the last twelve months: 71% of customers give five stars and 17% one star. That volume places Bellissima in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Bellissima scores 4.8 over 22 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bellissima sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bellissima sells on Shopify, 93% of its catalogue in stock. The best seller is Base per styler componibile Twist & Style® GT22 100, at €34.99, followed by Accessorio Sculpted Curls per styler Twist & Style® GT22 120 and Accessorio Soft Curls per styler Twist & Style® GT22 110.
#1Base per styler componibile Twist & Style® GT22 100Bellissima€34.99In stock
#2Accessorio Sculpted Curls per styler Twist & Style® GT22 120Bellissima€29.99In stock
#3Accessorio Soft Curls per styler Twist & Style® GT22 110Bellissima€29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bellissima in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 80% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$90.99
- Currency
- EUR
04 · Ads
What Bellissima is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bellissima runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Amare i propri ricci 🥰 Con Diffon Pro Curl e Steam Ritual hai la perfect combo per farli splendere come non mai! 🎀Bellissima Imetec2 Oct 2026video
Diffon Pro Curl ha così tante possibilità di personalizzazione che è adatto a tutti i tipi di mosso e riccio ✨👉 Ed è anche per chi vuole ritBellissima Imetec2 Oct 2026video
Bellissima ImetecBellissima Imetec30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TENACTA GROUP S.p.A.verified
Text ad20 Oct 2026TENACTA GROUP S.p.A.verified
Text ad20 Oct 2026TENACTA GROUP S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bellissima.
The creators who tag @bellissimaimetec on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bellissimaimetec on Instagram, led by Bellissima Argentina (94.8k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBellissima Argentina@bellissimaarg · 🇦🇷 AR | Beauty cosmetics skincare Creator | 94.8k | 0.3% | 2 | Tagged @bellissimaimetec |
06 · Competitors according to Gravity
Who Bellissima competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bellissima among Personal Care brands in Italy. The closest is Davines, then Organic Ceutical, Elchim, Kuri Nüka, Depura, HairFiberPlus.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Davinesit.davines.com | |||||||
| Organic Ceuticalorganic-ceutical.it | |||||||
| Elchimelchim.com | |||||||
| Kuri Nükakurinuka.com | |||||||
| Depuratrydepura.com | |||||||
| HairFiberPlushairfiberplus.com |
07 · Company
The company behind Bellissima.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bellissima is a company based in Azzano San Paolo, Italy, on a domain registered in March 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Azzano San Paolo
- Founded
- Data not available
- Domain registered
- 31 Mar 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bellissima.com · Shopify · EUR
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bellissima
What people ask Google about Bellissima.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bellissima a legit company?
According to Gravity by Benchr, Bellissima is a brand based in Azzano San Paolo, Italy: its website has existed since March 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 110,236 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bellissima reviews: is it worth it?
Customers rate Bellissima 4.4 out of 5 on Trustpilot over 390 reviews, 129 of them in the last twelve months: 71% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Bellissima scores 4.8 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bellissima sell?
Bellissima Imetec is a brand that sells professional hair styling tools and beauty products for hair care and styling. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Bellissima cost?
Bellissima's best seller, Base per styler componibile Twist & Style® GT22 100, sells €34.99 on bellissima.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check bellissima.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bellissima promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bellissima advertises on Facebook and Instagram and on Google, where its offers often run. Check bellissima.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bellissima?
Bellissima sells on its own website, bellissima.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bellissima?
Gravity by Benchr records a company based in Azzano San Paolo, Italy, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bellissima growing?
Yes. Gravity by Benchr estimates about 87,900 visits to bellissima.com in September 2026, up 16% in a month and up 32% over three months. Bellissima ranks #44 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bellissima use?
Gravity by Benchr identifies bellissima.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bellissima's ad budget?
Gravity by Benchr does not publish a spend figure for Bellissima on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Bellissima ranks #44 of 2,288 by estimated traffic. Its closest competitors on the same market are Davines, Organic Ceutical, Elchim, Kuri Nüka and Depura. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bellissima.