Brand page · Handbags, Wallets & Cases · Australia
Bellroy: 2.6M visits a month, 803 active Meta ads.
Bellroy — Bellroy is an accessories brand that designs and sells wallets, bags, phone cases and other carry goods to help people move through the world with simplicity and ease. In September 2026 bellroy.com drew an estimated 2.6M visits, down 8% on the month before. It ranks #3 of 6,027 Handbags, Wallets & Cases brands in Australia and holds a 4.6 Trustpilot rating over 2,081 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Bellroy is an accessories brand that designs and sells wallets, bags, phone cases and other carry goods to help people move through the world with simplicity and ease.
01 · Traffic
How much traffic Bellroy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bellroy drew an estimated 2.6M visits in September 2026, down 8% on the month before and up 6% over three months.
- Worldwide#6,636of 4.5M sites · Top 1%
- In United States#2,234of 1.2M sites · Top 1%
- Handbags, Wallets & Cases, worldwide#8of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, United States#3of 6,027 brands · Top 1%
2.6M
estimated visits in September
1 mo ▼ −7.8%4 mo ▲ +5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bellroy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bellroy holds 4.6 out of 5 on Trustpilot over 2,081 reviews, 209 of them in the last twelve months: 77% of customers give five stars and 14% one star. That volume places Bellroy in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Bellroy scores 4.7 over 329 reviews.
Bags and Luggage Store Fashion Accessories Store Handbags Shop Bag Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bellroy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bellroy's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bellroy in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bellroy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bellroy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
default_collection_headlineBellroy12 Oct 2026image
Elevate your travel gameBellroy11 Oct 2026image
A lunch sidekickBellroy11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BELLROY PTY LTDverified
Text ad21 Oct 2026BELLROY PTY LTDverified
Image ad21 Oct 2026BELLROY PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bellroy.
The creators who tag @bellroy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bellroy on Instagram, led by MORE by Morello (33.6K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMORE by Morello@morebymorello · 🇺🇸 US | Fashion style luxury Creator | 33.6K | 0.0% | 5 | Tagged @bellroy |
06 · Competitors according to Gravity
Who Bellroy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bellroy among Handbags, Wallets & Cases brands in Australia. The closest is James Hawk, then CALPAK, Piquadro, Bag&Wallet, Andar, PunCube.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| James Hawkjameshawk.pl | |||||||
| CALPAKcalpaktravel.com | |||||||
| Piquadropiquadro.com | |||||||
| Bag&Walletbagandwallet.ru | |||||||
| Andarandar.com | |||||||
| PunCubepuncube.com |
07 · Company
The company behind Bellroy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bellroy is a company based in Australia, founded in 2010 according to LinkedIn, on a domain registered in November 2008. It employs about 179 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2010, per LinkedIn
- Domain registered
- 17 Nov 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 179 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bellroy.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bellroy
What people ask Google about Bellroy.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bellroy legit?
According to Gravity by Benchr, Bellroy is a brand based in Australia: its website has existed since November 2008, its Trustpilot profile is claimed by the brand, it employs 179 people on LinkedIn, it has 427,996 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bellroy reviews
Customers rate Bellroy 4.6 out of 5 on Trustpilot over 2,081 reviews, 209 of them in the last twelve months: 77% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Bellroy scores 4.7 over 329 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bellroy sell?
Bellroy is an accessories brand that designs and sells wallets, bags, phone cases and other carry goods to help people move through the world with simplicity and ease. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification.
Does Bellroy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bellroy advertises on Facebook and Instagram and on Google, where its offers often run. Check bellroy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Bellroy?
Gravity by Benchr records a company based in Australia, founded in 2010 according to LinkedIn, on a domain registered in 2008, with 179 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bellroy doing well?
Yes. Gravity by Benchr estimates about 2,619,200 visits to bellroy.com in September 2026, down 8% in a month and up 6% over three months. Bellroy ranks #3 of 6,027 Handbags, Wallets & Cases brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bellroy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bellroy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Australia?
Among Handbags, Wallets & Cases brands in Australia in the Gravity by Benchr index, Bellroy ranks #3 of 6,027 by estimated traffic. Its closest competitors on the same market are James Hawk, CALPAK, Piquadro, Bag&Wallet, Andar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bellroy.